Apple's "Surprise and Shine" keynote ran at 1am Singapore time this morning, and Apple's Singapore store went live with local pricing within the hour. Every figure below was read off apple.com/sg and Apple's Singapore newsroom on the morning of 10 September 2026, not from a rumour round-up.
> Quick view: iPhone 18 Pro starts at S$1,899 and iPhone 18 Pro Max at S$2,099, with pre-orders at 8pm SGT on Saturday 12 September and phones in stores Friday 18 September. Apple's first foldable, iPhone Duo, starts at S$3,099 but does not open for pre-order until 8pm SGT on Friday 16 October. Apple Watch Series 12 (from S$599) and Apple Watch Ultra 4 (from S$1,199) are taking pre-orders right now. AirPods 5 open at 9am SGT on 11 September at S$199. iOS 27 and watchOS 27 are free updates on Monday 14 September.
iPhone 18 Pro and Pro Max: every Singapore price
Apple's press release confirms the two entry prices, and the Singapore buy page carries the full storage ladder. Both figures include GST, which is worth remembering when you compare them against a telco or reseller quote.
| Storage | iPhone 18 Pro (6.3-inch) | iPhone 18 Pro Max (6.9-inch) |
|---|---|---|
| 256GB | S$1,899 | S$2,099 |
| 512GB | S$2,199 | S$2,399 |
| 1TB | S$2,799 | S$2,999 |
| 2TB | S$3,699 | S$3,899 |
Four finishes this year: black, silver, glacier and an all-new burgundy. Apple's own summary of what changed is the 48MP Fusion Main camera with variable aperture, a first on iPhone, using six laser-cut blades to move between four aperture settings that you can also set manually in the Camera app. There is a smaller Dynamic Island, the A20 Pro chip with a next-generation vapour chamber, and what Apple calls the best-ever battery life on a Pro model for the Pro Max.
Pre-orders open at 8pm SGT on Saturday 12 September 2026 (Apple's global wording is 5am Pacific on 12 September, which is the same moment), with availability from Friday 18 September. Apple lists 0% interest monthly payments for up to 24 months, which on the S$1,899 model divides out to roughly S$79 a month before any AppleCare+ you add on top.
If you are buying cases at the same time, Apple's Singapore accessory prices are S$89 for the TechWoven Case with MagSafe, S$75 for the Clear Case with MagSafe, S$75 for the Silicone Case with MagSafe, S$89 for the FineWoven Wallet with MagSafe, S$39 for the Wrist Strap and S$89 for the Crossbody Strap.
iPhone Duo: the foldable is real, but it is not a September phone
This is the headline product, and it is also the one you cannot act on for another five weeks. iPhone Duo starts at S$3,099 and comes in two colours, star white and night sky.
| Storage | iPhone Duo |
|---|---|
| 256GB | S$3,099 |
| 512GB | S$3,399 |
| 1TB | S$3,999 |
| 2TB | S$4,899 |
Apple describes it as the largest iPhone display ever, "foldable, posable, standable", with iOS experiences written specifically for the form factor. The important scheduling detail for Singapore buyers: pre-orders open at 8pm SGT on Friday 16 October, with availability from Friday 23 October. Singapore is in the first wave of more than 70 countries; another 28 markets follow on 30 October.
One easy-to-miss line in Apple's release: iPhone Duo ships with iOS 27.1, not the iOS 27 that lands on everyone else's phone on 14 September. The two accessories Apple has made for it, the iPhone Duo Case at S$109 and the iPhone Duo Folio with Kickstand at S$179, open for order on 16 October alongside the phone.
At S$3,099 the entry Duo is S$1,200 more than the entry iPhone 18 Pro, and the 2TB Duo at S$4,899 is the most expensive iPhone Apple has ever sold in Singapore.
Apple Watch Series 12: a new ceramic case, and eight finishes
Apple Watch Series 12 starts at S$599 and is open for pre-order now, with stores stocked from 18 September. The headline change is an all-new Health Sensing System that Apple says delivers the most accurate heart rate sensing in a wearable, plus more frequent HRV readings feeding stress and recovery insights. The aluminium cases now carry Ceramic Shield 2.
The finish list has grown to eight, and for the first time it includes ceramic (pearl white and night blue) alongside four aluminium finishes and two titanium ones. Apple's Singapore buy page prices the case tiers like this:
| Case | 42mm | 46mm |
|---|---|---|
| Aluminium, GPS | S$599 | S$669 |
| Aluminium, GPS + Cellular | S$739 | S$809 |
| Titanium, GPS + Cellular | S$1,049 | S$1,119 |
| Ceramic, GPS + Cellular | S$1,319 | S$1,389 |
Titanium and ceramic are cellular-only, so the S$599 aluminium 42mm GPS model remains the way into the range. Apple also notes that new subscribers may get three months of Apple Fitness+ and Apple Music with an Apple Watch purchase.
Apple Watch Ultra 4 and AirPods 5
Apple Watch Ultra 4 starts at S$1,199 (49mm), is open for pre-order now and reaches stores on 18 September. Apple's claim is the longest battery life of any Apple Watch, with up to 45 hours of Max Extended Workout tracking.
AirPods 5 are S$199, or S$219 with the Wireless Charging Case. Pre-orders open at 9am SGT on Friday 11 September, with availability on 18 September. Apple quotes up to 1.5x more Active Noise Cancellation than the previous generation and a new acoustic architecture, and Live Translation is on the feature list where Apple Intelligence is switched on.
The quiet part: what happened to the rest of the iPhone line-up
This is the bit worth a second look before you pre-order anything. Two changes landed on Apple's Singapore store overnight and neither was in the keynote copy.
- There is no standard iPhone 18. Apple launched the Pro, the Pro Max and the foldable, and nothing else. If you were waiting for a non-Pro iPhone 18 to sit at the old entry price, it does not exist yet.
- The iPhone 17 Pro is gone. Its buy page on apple.com/sg now redirects to Apple's general iPhone index, so Apple no longer sells it directly. Resellers and telcos may still be sitting on stock, and that stock is now the only route to a new 17 Pro.
What Apple Singapore actually lists today, in price order:
| Model | From (incl. GST) |
|---|---|
| iPhone 17e | S$1,099 |
| iPhone 16 | S$1,249 |
| iPhone 17 | S$1,449 |
| iPhone Air | S$1,749 |
| iPhone 18 Pro | S$1,899 |
| iPhone 18 Pro Max | S$2,099 |
| iPhone Duo | S$3,099 |
Two things fall out of that table. The cheapest new iPhone Apple sells is now the iPhone 17e at S$1,099, S$150 below the older iPhone 16, which is the sort of inversion that catches people who shop by model number. And the gap between the iPhone Air at S$1,749 and the iPhone 18 Pro at S$1,899 is only S$150, so the Pro is a smaller step up than the price ladder suggests if the camera is what you are after.
iOS 27 arrives before the hardware does
iOS 27 and watchOS 27 are free updates on Monday 14 September, four days ahead of the phones. Apple Intelligence becomes available with them the same day for any Apple Intelligence-enabled device set to a supported language, and Apple's list includes English (Singapore). Siri AI rolls out on 14 September as a beta, also in English (Singapore), with five more languages in October.
The practical read: most of the software story is available to phones you already own. If the new Siri is your reason for upgrading, you can try it on 14 September and decide before pre-orders for the Duo even open.
The fine print worth reading
- Prices include GST. Apple's Singapore checkout shows the GST component separately, for example about S$157 inside the S$1,899 iPhone 18 Pro. Quotes from resellers are not always presented the same way, so compare like for like.
- The 24-month 0% instalment is Apple's own financing. Check what your card issuer charges as an admin or processing fee before assuming it is free money.
- watchOS 27 needs an iPhone. Apple's requirement is iPhone 11 or later, or iPhone SE second generation or later, running iOS 27.
- Siri AI is a beta. Apple's own word, not ours, and it says some features may not be available in all regions or languages.
- Pre-order times are hard. The iPhone 18 Pro window opens at 8pm SGT on a Saturday, which is unusual; the Duo opens at 8pm SGT on a Friday five weeks later.
*Photos: Apple official product images (Apple Newsroom). All prices, dates and specifications verified on apple.com/sg and Apple's Singapore newsroom on 10 September 2026. Prices are set by Apple and can change; check apple.com/sg before you order.*
