We checked eight stores on their own Singapore sites on 20 September 2026, and we did it by model code rather than by headline, because the headlines all say the same thing and the prices do not. Samsung's 43-inch Crystal UHD U8000H is S$649 at Samsung, Gain City, Harvey Norman, Best Denki and Parisilk, and S$449 at Mega Discount Store. The 50-inch is S$699 at five of them and S$549 at the sixth. Then the gap vanishes at 55 inches, where everybody sells at S$799. Two stores also price differently in the basket than on the shelf: Harvey Norman quietly takes S$95 to S$111 off three LG Nano sets once you add them to the cart, and Gain City's 9.9% checkout cut stacks with a promo code to land the Sharp 4T-C55HJ6000X at S$694.68, under Harvey Norman's S$699 for the identical set. Gain City's window shuts tonight. Courts, meanwhile, publishes 13 promo codes and excludes televisions from every one that could reach them. This guide gives the model code, the real number, the mechanic and the actual end date for each of the eight.
Eight stores, all checked on their own Singapore sites on 20 September 2026, one model code at a time.
> Quick view: the cheapest 4K set here is Harvey Norman's Philips 43PUT7630/98 at S$479; the biggest gap on identical hardware is Samsung's 43-inch U8000H, S$449 at Mega Discount Store against S$649 at five others; and Gain City's 9.9% checkout cut dies tonight at 11.59pm.
How we checked, and why the model code is the only thing that matters
Every price on this page was read off the retailer's own Singapore website on 20 September 2026, and every comparison is between the same manufacturer model code, not between "a 55-inch 4K TV" and another 55-inch 4K TV. That matters more in televisions than in almost any other appliance, because the same panel ships under half a dozen suffixes and retailers describe them differently. Courts calls it "SHARP 55 In 4k Uhd Google Led Tv 4T-C55HJ6000X", Audio House calls it "SHARP 4T-C55HJ6000X 55" DVB-T2 UHD 4K GOOGLE LED TV" and Best Denki calls it "SHARP 4K CRYSTAL UHD SM 4T-C55HJ6000X". Same set, three names, four prices.
Where a store's checkout behaves differently from its shelf, we added the television to a basket and recorded what the basket charged. That is how we found the S$95 to S$111 that Harvey Norman takes off three LG sets without saying so on the tile, and the S$86.32 that Gain City takes off a Sharp once the 9.9% and SALE9 are both applied. It is also how we established that Harvey Norman's Level Up ladder pays nothing on a S$2,409 basket of televisions, which no amount of reading the banner would have told us.
Four traps in Singapore TV pricing right now
A named sale is not a dated sale. Gain City was still badging a "9.9 Sale" on 20 September, and Audio House's homepage was still serving a banner file named for a promotion that ran "till 17 Sep". Only Gain City printed a real timestamp, and it says the offer dies tonight at 11.59pm.
A "Sale" badge is not a low price. Best Denki's Hisense HS55Q6Q carries a Sale badge at S$1,199 while Audio House sells the identical model at S$879. Check one rival before you trust a badge.
Cashback is not a discount. Audio House's eCashback is a voucher for a later purchase, and its own rules say you may either earn S$20 per S$100 or spend S$20 per S$100, never both. The "Free $30" and "Free $50" lines on the same page are real money off. The two sit one above the other and look identical.
Exclusion lists decide everything. Courts has thirteen codes and excludes televisions from both that could apply. Mega Discount Store's cheapest Samsung, at S$449, sits below the S$499 minimum of the lowest code on its own board. The bigger the discount on the banner, the more carefully the exclusions are worth reading.
How to choose a size and a tick rating
For a typical HDB living room with a viewing distance of about 2.5 to 3 metres, 55 inches is the standard choice and 65 inches is comfortable if the wall allows it; 43 inches suits a bedroom and 32 inches a study. Energy labels are printed on the product tile at Best Denki and Audio House, and on the product page at Harvey Norman and Gain City, and nearly every mainstream 4K set in this price band is a 4-tick model, so the tick rating is rarely the deciding factor between two sets at the same size.
The one specification worth paying for is panel type rather than brand. A QLED at S$649, which is what Courts charges for the Xiaomi 55-inch, is a different picture from an edge-lit LED at the same money, and Mini LED at S$1,099 to S$1,499 is a step again. Between two sets of the same panel type and size, the price gaps on this page are larger than the picture gaps.
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