Mom's Touch is finally putting a date and a hook on its Singapore return. The Korean chicken-and-burger chain — back here under a master franchise with FairPrice Group after shutting all three of its previous outlets in February 2022 — opens its first store on South Bridge Road on 14 August 2026, and the brand has now confirmed the opening promotion on its own Instagram.

> Quick view: Free Mom's Touch x LE SSERAFIM Selfie Cut Set with every upgrade to a set meal, 14–19 August 2026. Three designs, released two days at a time. 100 sets a day. Lunch and dinner menu only, max 2 redemptions per transaction.

The freebie, and the part that trips people up

The headline is straightforward: upgrade to a set meal, get a Selfie Cut Set free. What most listings gloss over is that you cannot choose your design. Mom's Touch is releasing the three designs in fixed two-day windows:

DesignAvailable on
Set 114–15 August 2026
Set 216–17 August 2026
Set 318–19 August 2026

So collecting all three means three separate visits across the six days, each with its own set meal upgrade. If you only want one particular design, go on one of its two days.

The second constraint is supply: 100 Selfie Cut Sets are available each day. On an opening week for a brand with this much K-pop attention, a queue at a single CBD shophouse outlet is a real possibility — the daily quota is the thing to plan around, not the dates.

The third is the transaction cap. Mom's Touch's own terms state a maximum of 2 redemptions per transaction, and that the offer applies to the lunch and dinner menu only. A table of four who each want a card will need to split the bill.

What to actually order

Mom's Touch has confirmed one Singapore-exclusive item by name: the Super Thigh Burger, built on a hand-battered 100% whole chicken thigh patty, topped with crispy onions and finished with what the brand calls an SG-exclusive savoury-sweet black pepper glaze. In its celebratory meal form it comes with the chain's signature Cajun Fries and a drink. Local reporting says there will be three Singapore-exclusive burgers in total; the other two have not been named by the brand.

Full Singapore pricing has not been published on Mom's Touch's own channels. Local outlets report a launch set meal upgrade at $1 (U.P. $2.50) and a free photobooth experience with a minimum $10 spend — both plausible and consistent with the campaign, but neither is on the brand's Instagram yet, so treat them as reported rather than confirmed and check at the counter.

There is also a giveaway, and it closes first

Separately from the in-store offer, Mom's Touch Singapore is running an Instagram giveaway for one Super Thigh Burger celebratory meal plus a limited-edition Mom's Touch eco-tote bag. Entry is the usual follow, like and tag on the brand's post. It closes 16 August 2026 at 11.59pm and is open to Singapore only — earlier than the Selfie Cut Set window, so if you want both, the giveaway is the one with the nearer deadline.

Where it is

The store is on South Bridge Road in the CBD. Local listings put the unit at 181 South Bridge Road, about a four-minute walk from Telok Ayer MRT, in the shophouse stretch near Boat Quay — the brand has not published the unit number on its own channels yet, so check its Instagram for the exact address before heading down.

This is the first of three outlets Mom's Touch and FairPrice Group are targeting by the end of 2026, with more than 25 planned over the next decade.

The fine print

  • Selfie Cut Set offer runs 14–19 August 2026 only, with designs fixed to two-day windows
  • 100 sets per day — no rain check once the day's quota is gone
  • Lunch and dinner menu only
  • Maximum 2 redemptions per transaction
  • Giveaway closes 16 August 2026, 11.59pm, Singapore only
  • On halal: Mom's Touch holds Korean (KMF) certification, but MUIS recognition here was still in progress as of the July 2026 franchise announcement — don't assume day-one MUIS certification
  • T&Cs apply throughout; the brand sets and may change these terms

What it means for you

If you are collecting the cards, the calendar matters more than the food: pick your design's window, go early in the day, and split your bill if more than two of you want one. If you are just there for the chicken, the opening week is the worst time to judge a new store — a queue-heavy launch with a K-pop tie-in is not a fair test of the kitchen. The Selfie Cut Sets are gone after 19 August; the Super Thigh Burger is not.

Related

*Promotion mechanics, dates, daily quota and terms are from Mom's Touch Singapore's official Instagram (@momstouch.sg), including the campaign artwork and the 6 August 2026 post; the Super Thigh Burger description and giveaway terms are from the brand's 9 August 2026 post. The 14 August opening date, South Bridge Road location and the FairPrice Group master franchise are from Mom's Touch & Company's own announcement of 29 July 2026 as carried by Korean business press. The unit number, the $1 set meal upgrade price and the $10-spend photobooth are from local media listings and are not yet confirmed on the brand's channels. Cover image: Mom's Touch Singapore official campaign artwork (@momstouch.sg). Prices and terms are set by Mom's Touch and may change — confirm in store.*