Cold Storage and CS Fresh have put two weekly sheets on their own site under Weekly Ads. Grocery Selections carries 12 offers and Fresh Selections carries 11, and both run 10 to 16 September 2026.
> Quick view: Ben & Jerry's any 3 for $25 is the deepest cut of the week at 45% off, $8.33 a tub against a $15.25 single · 15 of the 23 offers are multi-buys · the Top Offers banner is not a discount ranking · Doritos have the shallowest cut but beat Kettle on price per 100g · the Fresh sheet publishes no usual prices at all · 7 days including today.
The deepest cut of the week is not in Top Offers
Cold Storage prints a "was" price against every line on the grocery poster, so the discounts on that sheet can be checked rather than taken on trust. Ranked by depth, they come out like this.
| # | Item | Offer | Was | Save | % off |
|---|---|---|---|---|---|
| 1 | Ben & Jerry's Ice Cream 427-473ml | Any 3 for $25 | $45.75 | $20.75 | 45% |
| 2 | Wairau River Wine NZ 75cl | Any 2 for $40 | $59.80-$65.80 | up to $25.80 | up to 39% |
| 3 | Covered Bridge Potato Chips 120g/170g | Any 2 for $6.50 | $10.50 | $4.00 | 38% |
| 4 | Kettle Potato Chips 141g | Any 2 for $8 | $12.60 | $4.60 | 37% |
| 5 | CJ Bibigo Pork & Vegetable Gyoza 500g | $5.75 | $8.70 | $2.95 | 34% |
| 6 | Kit Kat / Reese's Snack Size 9-11.25oz | $11.90 | $17.50 | $5.60 | 32% |
| 7 | Pepperidge Farm Goldfish 187g | Any 2 for $7.90 | $11.60 | $3.70 | 32% |
| 8 | Arla Block Cheese 200g | $8.20 | $11.70 | $3.50 | 30% |
| 9 | Walker's Shortbread Fingers 150g | 2 for $7.90 | $10.60 | $2.70 | 26% |
| 10 | Godiva Signature Mini Chocolate 90g | Any 2 for $15 | $19.80 | $4.80 | 24% |
| 11 | Rokeby Protein Milk Smoothie 425ml | $3.95 each | $5.05 | $1.10 | 22% |
| 12 | Doritos Tortilla Chips 190g | Any 2 for $8.45 | $10.70 | $2.25 | 21% |
Three of these twelve are printed in the red Top Offers band at the top of the poster: the wine, the Godiva and the Kettle chips. They rank 2nd, 10th and 4th. The single deepest cut of the week, the Ben & Jerry's at any 3 for $25, is not up there at all. It sits in the ordinary Weekly Essentials grid further down, in a tile the same size as the mushrooms.
The Godiva line is the one to look at twice. It carries both a Top Offers slot and a gold EXCLUSIVE seal, and at 24% off it is the third-shallowest discount on the sheet.
Ben & Jerry's is worth the freezer space, but it is not disappearing
At any 3 for $25 the tub works out at $8.33, against $15.25 if you buy one. That gap, $20.75 across three tubs, is more than the entire value of most other lines on the poster.
It is also a promotion that keeps coming back. SINGPromos' archive has the same 3-for-$25 running to 1 April 2026, to 17 June 2026 and to 15 July 2026, with a 3-for-$24.50 as far back as 19 November 2025. That is roughly every six to ten weeks this year, and the multi-buy price has drifted up 50 cents since late 2025. Buy it because you will eat it, not because you think the price is going away.
Fifteen of the 23 offers do nothing unless you buy two
This is the part neither poster says out loud. Across both sheets, 15 of 23 offers are multi-buys: ANY 2, ANY 3, 2 FOR, 3 FOR or 5 FOR. Pick up one and you pay the ordinary shelf price.
On the grocery sheet, only four of twelve lines move on a single unit:
- Kit Kat / Reese's snack size, $11.90
- Rokeby protein milk smoothie 425ml, $3.95 each
- Arla block cheese 200g, $8.20
- CJ Bibigo pork and vegetable gyoza 500g, $5.75
Everything else on that sheet, the ice cream included, needs the full quantity in the trolley before the price moves.
The chips are a lesson in ignoring percentages
| Chips | Offer | Per bag | Per 100g | Discount |
|---|---|---|---|---|
| Covered Bridge 170g | Any 2 for $6.50 | $3.25 | $1.91 | 38% |
| Doritos 190g | Any 2 for $8.45 | $4.22 | $2.22 | 21% |
| Covered Bridge 120g | Any 2 for $6.50 | $3.25 | $2.71 | 38% |
| Kettle 141g | Any 2 for $8 | $4.00 | $2.84 | 37% |
Doritos carry the shallowest discount on the entire grocery poster and are still cheaper per 100g than the Kettle chips in Top Offers. And because Cold Storage prices the Covered Bridge 120g and 170g at the same $3.25, the size you happen to pick up changes your per-100g price by 42%. Check the weight on the bag, not the sticker.
The Fresh sheet does not publish a single usual price
The produce poster runs the same seven days and carries 11 lines, and not one of them shows a "was" price. There is no way to tell from that sheet whether $13.45 for a box of strawberries is a cut or the everyday price. All you can do is compare unit prices, so here they are.
| Item | Offer | Unit price | Per 100g |
|---|---|---|---|
| Idaho Russet Potato USA 1kg | $5.25 | $5.25/pack | $0.53 |
| Orri Mandarin Australia 900g | $5.95 | $5.95/punnet | $0.66 |
| Seedless Grapes USA 700g | $11.90 | $11.90/punnet | $1.70 |
| Fungo Button Mushroom 200g | Any 2 for $7.20 | $3.60/pack | $1.80 |
| Driscoll's Jumbo Blueberry 200g | 2 for $15.80 | $7.90/punnet | $3.95 |
| Driscoll's Strawberry 330g | $13.45 | $13.45/box | $4.08 |
| Driscoll's Raspberry / Blackberry 125g | Any 2 for $10.45 | $5.22/punnet | $4.18 |
| ENVY Apple NZ, extra large | 5 for $9.95 | $1.99 each | n/a |
| Avocado Australia, large | 3 for $9.95 | $3.32 each | n/a |
| Zespri Green Kiwi, 5 per punnet | 2 for $10.50 | $1.05 a kiwi | n/a |
| Sweet Corn Malaysia, 2 per pack | 2 for $4 | $1 a cob | n/a |
The berry ladder is the useful bit. The Driscoll's Jumbo Blueberry is the item carrying the EXCLUSIVE badge, and at $3.95 per 100g it is the cheapest of the three berries, undercutting the strawberry at $4.08 and the raspberry and blackberry at $4.18. For once the badge and the price agree.
The fine print, printed on both posters
Both sheets carry the same footer, word for word:
- Availability of promotions may vary from store to store
- While stocks last
- No traders allowed
- Pictures are for illustration purpose only, trimmings and props are not included
- An exclusion list applies
- Does not include clearance items
- Prices shown are correct at time of printing
The first two matter most. These are shelf promotions rather than guaranteed stock, so a specific Ben & Jerry's flavour or the 170g Covered Bridge bag may simply not be in your branch.
Five things worth doing before you go
- Count before you queue. The ice cream is $8.33 a tub at three and $15.25 at one. Two tubs is not a deal at all.
- Weigh the chip bags. Covered Bridge is $3.25 whether you take 120g or 170g.
- Skip the Top Offers band as a shortlist. It holds the 2nd, 4th and 10th best discounts on the sheet, and not the best one.
- Treat the Fresh sheet as prices, not savings. With no usual price printed, compare it against what your usual supermarket charges rather than against the poster.
- Check the $80 line if you are shopping at the weekend. Cold Storage separately lists a $7 off in-store reward for DBS and POSB cards on a minimum $80 spend on its own Weekly Ads page. It is a basket-level card reward rather than a product discount, and the sheets' exclusion list applies to the products, so confirm it at the till rather than assuming it lands.
Photo: Cold Storage official Grocery Selections campaign artwork. All prices, dates and terms read off Cold Storage's own Grocery Selections and Fresh Selections weekly ads on coldstorage.com.sg on 10 September 2026.
