Sheng Siong's New 2-Week Special (18 Sep to 1 Oct 2026): Lurpak Works Out to $5.75 a Block, Shine Muscat Is $1.88 a Box, and the Whole Fruit and Veg Page Dies a Week Early on 24 Sep

Sheng Siong put a new fortnightly ad on its own corporate site on Friday 18 September 2026, newspaper ad SSAD26-1189, with the promotion period stamped across the top: 18/09/2026 to 01/10/2026.

> Quick view: no Purchase-with-Purchase box this time, so these are straight prices · Lurpak 200g is $11.50 for 2, or $5.75 a block · Shine Muscat $1.88 a 500g box, but the whole fruit page ends 24 Sep, a week early · two Buy 1 Free 1 lines · 6% CHAS is Thu and Fri, 4% seniors is Tue and Wed

Read this first: the fruit and veg page ends a week early

Printed in brackets beside the Fruits & Vegetables header is a different window from the one at the top of the ad: Offer Period: 18 to 24/09/2026 (7 days only). Seven days inside a fourteen-day ad. It is the same trap the August run carried, and it is the line that gets dropped when a deal blog retypes the poster.

What ends on Thursday 24 September:

The $1.88 Shine Muscat is the standout, and it is cheaper than the $1.99 the same Yunnan green Shine Muscat carried on Sheng Siong's August ad, so the price has moved the right way. Everything on this page is while stocks last, which on grapes means the first weekend, not the last day.

Where the real value is: about twenty lines are priced in multiples

This ad prices a large minority of its items for 2, for 3 or for 6, and never prints the single-unit price beside them. The per-unit arithmetic is worth doing before you decide:

Buy one of a for-2 item and you should expect the ordinary shelf price. The terms cap you at 3 units per product, per customer, per transaction, and the artwork does not say whether a for-2 line counts as two units or one bundle, so ask at the counter if you were planning to stock up.

The two Buy 1 Free 1 lines

• SAJO Less Sodium 35% Luncheon Meat 200g, $3.90 a can, buy 1 free 1, so $1.95 a can
• Selleys All-in-One Laundry Capsules Refill Pack (assorted), 60pcs, $28.90 a pack, buy 1 free 1, so $14.45 a pack, which is about 24¢ a wash across 120 capsules

Neither carries a separate end date on the artwork, so both run the full fortnight to 1 October, while stocks last.

Housebrands, and what else is worth a look

The housebrand box carries the same 18/09 to 01/10 window as the rest of the ad:

• Happy Family Canola Oil 2L, $5.95 a bottle
• Softess Premium Bathroom Tissue, 100% pure virgin pulp, 4-ply, 3 bundles x 200 sheets, $16.95 a set, with an additional 10% sheet count flagged on the pack

From the rest of the ad, the lines most households will actually use:

• Rice and oil: Paddygreen Jasmine Fragrant Rice 5kg $7.80; Royal Umbrella Thai Hom Mali new crop rice 5kg $15.55; Golden Sunflower Oil 2L $7.20
• Pantry: Nutella 680g $10.95; Killiney Kaya or Peanut Butter 200 to 240g $4.95; Chivers Fruit Jam 340g $3.95; Marigold Lady General condensed milk 385g $1.95; Quaker Oatmeal 400g $3.20; Kewpie Truffle or Cheddar Cheese Mayonnaise 90g $2.90; Arm & Hammer Pure Baking Soda 453g $1.70
• Snacks: Lay's variety pack 8s x 28.3g $6.50; Camel Honey Pecans 120g $6.70; Haribo Gummies 80g $1.90; Bahlsen Zoo Biscuit 100g $3.60; Mybizcuit Digestive Biscuit 240g $2.75; Nobby's Konjac (mala hotpot / fiery chili) 20s x 15g $4.50
• Drinks: Skol Beer 6 x 320ml $9.20; Kirin Beer 6 x 350ml $17.90; Marigold 100% Juice 6 x 200ml $4.60; OSK 3in1 Matcha Latte 12 x 22g $5.60; Gold Kili instant matcha latte or double shot white milk tea 15s $6.10; Captain Oats 1L $4.50; MAEIL Amazing Oat Barista 950ml $4.90; 100PLUS Active Powder 15g x 5 $3.00; Chemin de la Pinède Pays d'Oc 750ml $18.35
• Chilled and frozen: Pauls Natural Set Yogurt 1.4kg $8.95 a tub; Marigold HL Milk 1.89L $6.20; Marigold HL Select Matcha Latte 946ml $3.95; Fortune Hokkien Noodle RTC (laksa / prawn soup) 180 to 210g $2.45; Jean Fresh frozen cooked vannamei prawn 31/40, 700g, $15.90 a box
• Household and the rest: UIC Big Value Detergent Powder 5kg $8.35; CIF Power and Shine Spray 700ml $1.95; Mr Muscle Mold & Mildew Cleaner 500ml $5.45; Beautex facial box tissue 3-ply x 5 boxes $4.95 a bundle; Drypers Drypantz $11.95 a pack; Nestlé Omega Plus Vital Care 750g $28.70 a tin; Strepsils Lozenges 24s $5.95; Energizer Max alkaline AA or AAA 8s $13.50 a card

Advertised beverage prices exclude the BCRS 10¢ deposit per can or bottle, which the ad states in its own terms.

The discounts at the bottom of the ad are day-gated

This is where most shoppers quietly lose money, because the strip is small and the assumption is that these run daily. They do not:

• 6% CHAS Special Discount: every Thursday for CHAS Blue Card holders, every Friday for CHAS Orange Card holders, valid till 01/01/2027, on production of a physical or digital CHAS card at checkout. The panel on the right of the ad confirms this is the raised rate, up from 4%, running 10 September 2026 to 1 January 2027. Inside this fortnight: 24 September and 1 October for Blue, 18 and 25 September for Orange.
• 4% Seniors Special Discount: every Tuesday and Wednesday only, Singaporeans and PRs aged 60 and above, valid till 31/12/2026. Inside this fortnight: 22, 23, 29 and 30 September.
• Card rebates: 6% with the BOC Sheng Siong Card, 5% with the POSB Everyday Card, 5% with the Citi SMRT Platinum Visa Card. The ad footnotes that terms may vary and are applicable for all bank rebates.

Whether a percentage discount applies on top of an advertised promotional price is not stated on the artwork, so confirm at the till.

Also running at Sheng Siong right now

• The Baby Fair runs 11 to 24 September 2026, chain-wide.
• The new store at Blk 181 Hougang Street 13 #02-01 has its own single-outlet 7 Days Special, 16 to 22 September, which is not part of this ad and does not apply at other stores.
• No islandwide 3 Days Special or 4 Days Special is posted as of 18 September. Those appear on the corporate site only when they begin, so check the page on the day rather than planning a trip around one.

Tips

• Do the fruit run this weekend. The whole page dies on Thursday 24 September, and grapes sell out well before that.
• Check the "for 2" before you put one in the trolley. Half the value on this ad is in the multiples, and the single price is not printed anywhere.
• If you hold a CHAS card, shop your own day. Blue on 24 September or 1 October, Orange on 18 or 25 September. That 6% is the biggest single lever on the whole ad.
• If you are 60 or above, go Tuesday or Wednesday. 22 or 23 September catches a fresh restock and the 4%.

Related

• Cheapest Supermarket in Singapore 2026 for how a Sheng Siong basket compares with FairPrice, Giant and Prime
• Sheng Siong's Previous 2-Week Special (21 Aug to 3 Sep) for a sense of how these prices move fortnight to fortnight
• Sheng Siong's CHAS Discount Goes to 6% for the full terms on the Thursday and Friday rate
• Sheng Siong Baby Fair (11 to 24 Sep) for the other chain-wide promotion running alongside this one
• Best Singapore Promos & Deals This Month for the full urgency-sorted roundup

*Photo: Sheng Siong official newspaper advertisement SSAD26-1189, published on corporate.shengsiong.com.sg on 18 September 2026, cropped to a landscape band. Every price, item, date and condition above was read off that official artwork and the PDF linked from it. Sheng Siong sets them and can amend or withdraw them without notice, so confirm in store before you shop.*