Singapore's big free-entry beauty fair is back for a second round this year. Joe's Outlets' Mega Beauty Festival opens at Singapore Expo Hall 5B this Friday, with 500+ beauty products at up to 90% off, 10am to 9pm, and no admission fee. This edition is run with TikTok Shop, which adds live-stream flash drops on top of the floor prices.
> Quick view: up to 90% off, 500+ beauty products · Singapore Expo Hall 5B · FREE entry · 10am-9pm · Fri 30 Oct-Sun 1 Nov and Fri 6-Mon 9 Nov 2026 · closed 2-5 Nov · Starbuys from $7.90.
The dates: two blocks, not ten days
- Block 1: Fri 30 Oct, Sat 31 Oct, Sun 1 Nov
- Closed: Mon 2 to Thu 5 Nov
- Block 2: Fri 6, Sat 7, Sun 8 and Mon 9 Nov (Mon 9 Nov is the Deepavali holiday Monday)
Every open day runs 10am to 9pm. The venue is Singapore Expo, Hall 5B (1 Expo Drive), a short covered walk from Expo MRT on the East West and Downtown lines. Note the hall: the August edition was in Hall 6A.
Starbuys: the prices already printed
The organiser has released category posters with fixed prices against retail, which is more than most warehouse sales give you. Highlights from the official posters:
| Product | Fair price | RSP |
|---|---|---|
| La Mer Moisturizing Soft Cream 60ml | $280 | $670 |
| Estée Lauder Advanced Night Repair 100ml | $99 | $185 |
| Clé de Peau Correcting Cream Veil 37ml | $49.90 | $110 |
| SK-II Facial Treatment Clear Lotion 230ml | $78 | $139 |
| SK-II Essential Travel Kit | $48 | $99 |
| Shiseido Global Suncare The Perfect Protector 50ml | $37.90 | $70 |
| La Prairie Foam Cleanser 125ml | $90 | $175 |
| Burberry Brit Sheer EDT 100ml | $45.90 | 72% off |
| Issey Miyake L'Eau d'Issey 100ml | $54.90 | n/a |
| Round Lab Birch Juice Sun Spray | $12.90 | $30 |
The real 90% off lives on the clearance tables: every Hexkin item is $9.90, and DMCK and Healoine are $7.90 an item. Other brands on the posters include Mugler, Bvlgari, Giorgio Armani, Montblanc, YSL, Anna Sui, Hermès, Coach, Gucci, Jo Malone, Maison Margiela, Chanel, Givenchy, NARS, Laneige, TirTir, Jung Saem Mool, Ma:nyo, Medicube, Sulwhasoo, Lancôme, Beauty of Joseon, Abib and SKIN1004.
What is new this time
- TikTok Shop live showdown. Local creators go live from the fair with live-only flash drops and stackable vouchers. You can swatch a product on the floor, then check out through the live stream if that price is lower.
- $2,000 giveaway. Ten winners each get $200 in fair vouchers. Entry details are on the organiser's Instagram and TikTok.
- The car draw is unconfirmed. The official site still shows the spend-over-S$300 grand draw (a Dongfeng BOX car, iPhone 17 Pros, Dyson prizes), but its printed draw date is from an earlier edition and the October posters do not mention it. Ask at the fair before shopping toward S$300.
The fine print
- "Up to 90%" is a ceiling on selected lines, not the discount across the floor.
- Starbuys are while stocks last. The La Mer and Estée Lauder lines are the ones most likely to sell out on day one.
- Check expiry and batch dates on clearance skincare and sunscreen. Short-dated stock is how a table reaches $7.90.
- Ask about exchanges before paying. Fair booths usually sell as-is.
How to shop it
- Go Friday 30 Oct at 10am if you are after a specific Starbuy. Go in the second block if you would rather have deeper cuts on what is left.
- Price-check anything over $50 against Sephora, Shopee or Lazada on your phone. Prestige skincare and fragrance are usually genuine wins; current K-beauty hits often are not.
- Keep the TikTok Shop live open while you shop. The live-only drops can undercut the floor price on the same item.
