Most Singapore digital marketing agencies quote only by enquiry, but three of these eight publish a full SEO rate card: Awebstar from S$800/month, MediaOne from S$850 (or S$350 on a cancel-anytime subscription) and Verz Design from S$900, though Verz's plans carry 6 and 12-month commitments. We re-checked prices, lock-ins and grant status on 23 October 2026, including one agency that still prints the exact promise our red-flag list tells you to walk away from. The grant maths has changed too: PSG ceased on 29 September 2026, and under the EDGE grant that replaced it, digital marketing support is capped at S$5,000 (up to 50% of a S$10,000 cost cap).
Pick the wrong agency and you burn budget, lose months, and can end up locked out of your own Google Ads and Analytics accounts.
> Quick view: three of the eight publish an SEO rate card, from S$800/month (Awebstar), S$850 (MediaOne, or S$350 cancel-anytime) and S$900 (Verz, on a 6-month tie-in). The catch: PSG ended on 29 September 2026, and its EDGE replacement caps digital marketing support at S$5,000, so a grant now covers far less of a retainer.
OOm is one of Singapore's larger, established full-service digital agencies, covering SEO, SEM (Google Ads), social media marketing, content marketing and web design under one roof. It is a Premier Google Partner, a tier it says is reserved for the top 3% of Google Partners in Singapore, and it sells GEO (AI search) as a named service alongside classic SEO.WHAT IT'S KNOWN FOR: a multi-channel approach that lets businesses consolidate their digital marketing with one agency, plus a sizeable team across a range of industries.GRANTS: it has already moved its grant pages to EDGE, promoting a Digital Marketing EDGE Grant and an E-Commerce EDGE Grant at up to 50% support (re-checked 23 October 2026). Under EDGE, digital marketing support is capped at S$5,000.PRICE SIGNAL: no rate card is published, but its enquiry form asks for a monthly marketing budget and the lowest band offered is S$1,500 to S$3,000, which tells you the size of client it is built for.WORTH KNOWING: OOm posted a notice on 26 February 2026, still carried on its site on 23 October 2026, that an unauthorised third party had impersonated the company by email from a Gmail address to request payment. It states its official emails come only from addresses ending @oom.com.sg and that it never uses generic domains for invoicing or payment instructions.WHAT TO CHECK: ask for case studies in your industry and business size, find out who your day-to-day contact is, confirm you retain full ownership of all accounts and assets, and get a written breakdown of fees, deliverables and KPIs before signing.
Free SEO audit report, Google Ads consultation & competitor analysis report; EDGE digital marketing/e-commerce grant, up to 50% support
MediaOne is an established full-service Singapore digital agency covering SEO, SEM, social media, content marketing and web design, positioned around local market expertise and a broad SME and corporate client base. PUBLISHED PRICING (re-checked 23 October 2026): Starter from S$850/month for up to 20 target keywords, Growth from S$1,245/month for up to 50 keywords with technical audit, 4 articles a month, link building and a dedicated account manager, and Enterprise from S$3,550/month for unlimited keywords and 12 articles a month. Separately it sells an SEO Subscription Package from S$350/month with no long-term commitment, flexible upgrade or downgrade, and cancellation at any time with zero penalty.READ THIS CAREFULLY: the S$350 figure is that subscription's own list price, not a post-grant price. It sits in a different block on the same page as the grant section, so ask what scope you get at S$350 against S$850. Note too that the subscription's own page lists three plans, Basic S$380 (6 keywords), Advanced S$680 (10) and Pro S$880 (20), so the lowest plan you can actually pick there is S$380 (re-checked 23 September 2026).GRANTS: its DM MediaOne SEO | SEM | SMM | SMA Digital Marketing Boost Up package is a named IMDA pre-approved solution. Its SEO page has since switched from PSG to the EDGE grant (re-checked 23 October 2026), stating that from 30 September EDGE replaced PSG and that SMEs can get up to 50% on digital marketing, non-SMEs up to 30%. Ask which EDGE activity the package is claimed under, since digital marketing support is capped at S$5,000. It also sells GEO/AIO (AI search) as a separate line.WHAT TO CHECK: ask for case studies in your industry, get clarity on which team members handle your account, confirm reporting cadence and metrics, review contract length and exit terms, and verify that full account ownership is written down.
SEO from $850/mo (subscription from $350/mo, cancel anytime); IMDA pre-approved package; ask how it is claimed under EDGE; free SEO + GEO audit
Construct Digital is a Singapore digital agency with a reputation for data-driven strategy and stronger positioning in the B2B and corporate segment, offering integrated digital marketing including SEO, paid media, content strategy and web development. Its site now leads with a single flagship programme called IMPACT, described as a six-pillar operating system for B2B marketing in Southeast Asia, with five disciplines beneath it: Marketing & Growth, Brand & Creative, UX/Web Design & Dev, Data Solutions and Search Visibility. Search Visibility bundles SEO and GEO into one line, and its own copy frames the goal as being present both in Google results and in ChatGPT answers (checked 23 September 2026).WHAT IT'S KNOWN FOR: strategic rigour and an analytical approach, emphasising business objectives and mapping digital activity to measurable commercial outcomes, plus thought-leadership output and B2B digital expertise.PRICING: none published, and it does not advertise grant pre-approval, so ask directly on both counts if budget or grant funding is central.WHO IT SUITS: mid-size to larger businesses, particularly in B2B, professional services or enterprise contexts, that want an agency leading with strategy and able to justify investment against business metrics rather than channel metrics.WHAT TO CHECK: confirm relevant case studies in your vertical, understand the strategy-to-execution process and timelines, get clarity on deliverables and reporting, review contract terms, and confirm full account and data ownership.
Visit website
First Page is a performance-focused SEO and paid media agency with a strong Singapore presence and a regional footprint, positioned around measurable traffic and lead generation through organic and paid search. Its awards page lists a MARKies Gold for performance marketing 2024 with three MARKies Silvers including one for use of artificial intelligence, and three Clutch 2025 listings. It runs dedicated AI SEO pages for ChatGPT, Gemini, Perplexity and Claude, and sells a named Pay on Performance SEO option. LIVE OFFER (re-checked 23 October 2026, still live with the same terms): a 2 Months FREE SEO promotion, with terms published on the offer page. The quote form elsewhere on its site words it differently, as 2 months free on 12-month campaigns or longer, so confirm which terms your proposal uses. It can only be redeemed alongside an agency retainer with a minimum 3-month commitment, redemptions are limited and first-come first-served, it is non-transferable, cannot be combined with other promotions, and First Page reserves the right to amend or withdraw it at any time without notice. The underlying monthly retainer rate is not published, so ask for it before doing the maths on two free months.GUARANTEES: its SEO page backs campaigns with page 1 ranking guarantees set as milestones (10% of keywords on page 1 in 3 months, 30% in 6, 50% in 12), with the right to terminate at no further cost if agreed benchmarks are missed, subject to the conditions in its terms of business.WHAT TO CHECK: ask for case studies in your industry with realistic SEO timelines, confirm what performance means in contract terms for the Pay on Performance option (deliverables versus best efforts), get the full fee structure since SEO retainer, ads management fee and ad spend are three separate costs, and verify account ownership.
2 Months FREE SEO (min. 3-month retainer, limited redemptions); free proposal + digital marketing audit
Established in 2012 and based at 14A Yan Kit Road, Impossible Marketing is a Singapore SEO and SEM agency with a strong local orientation and a client base skewed towards SMEs, offering search engine optimisation and Google Ads management focused on rankings and lead generation for local businesses. It now leads with AI SEO across ChatGPT, Gemini, Claude and Perplexity alongside classic SEO, SEM, Meta, LinkedIn and TikTok ads.GRANTS: it has relabelled its grant page as the EDGE Digital Marketing Grant (Former PSG), at up to 50% support, and that page spells out the S$10,000 cost cap on the digital marketing activity (checked 23 October 2026).PRICING, AND THIS IS NEW: it no longer quotes purely by enquiry. Its own site now publishes cost guidance of SEO from S$1,500 a month for SMEs, rising to S$3,000+ a month in competitive sectors such as finance and legal; Google Ads/SEM from S$1,000 a month excluding ad spend; social ads S$800 to S$1,500 a month excluding ad spend; and content marketing S$1,000 to S$2,000 a month. Read those as a floor rather than a rate card, because the same page says it customises the plan rather than quoting a number. Its SEO service page goes lower again, saying its SEO packages start from S$1,099 a month (re-checked 23 October 2026), so ask which figure applies to your business. Even that sits above the S$800 and S$850 starting tiers on the three published rate cards in this guide.WHO IT SUITS: Singapore SMEs wanting better local search rankings and Google Ads leads without the overhead of a large full-service agency.WHAT TO CHECK: ask which EDGE activity your package is claimed under if funding is a factor, ask for recent case studies in your industry, confirm reporting format and frequency, review contract exit terms, and confirm you own the Google Ads account and all campaign data.
Up to 50% EDGE grant support (S$10,000 cost cap); free digital marketing workshops
Heroes of Digital is a Singapore performance digital agency positioned around ROI-focused SEO and Google Ads management, emphasising qualified traffic and measurable business results over vanity metrics. It sells AI SEO and SEO for ChatGPT as named services.THE REASON IT EARNS ITS PLACE HERE: it puts a rankings guarantee and vanity page-1 promises on a published list of things it refuses to do, and its own FAQ states that no responsible agency should guarantee first-page rankings, and that no agency can guarantee inclusion in AI-generated answers. That is the posture our red-flag list is asking you to look for.PRICE SIGNAL: no rate card is published and it does not advertise grant pre-approval, but its proposal form's budget bands start at S$3,000 to S$5,000, so it is built for mid-market rather than the smallest SMEs.WHAT TO CHECK: ask what ROI and results mean in contractual terms, confirm the reporting dashboard and update frequency, verify that you own the Google Ads account, Analytics property and all data, and review contract length and cancellation terms.
Free proposal & strategy call
Verz Design is one of Singapore's better-known web design and development agencies, focused on SME clients, offering website design, e-commerce development including Shopify and custom platforms, mobile app development and integrated digital marketing. PUBLISHED PRICING (re-checked 23 September 2026): its own FAQ quotes corporate website builds from S$2,500 and e-commerce sites from S$5,000. Its 2026 SEO packages are published in full (re-checked 23 October 2026): Essentials from S$900/month for 20 local keywords, 2 blog articles and technical health checks on a 6-month commitment; Growth from S$1,200/month for 30 commercial keywords, 4 articles plus a pillar page and AI Search Optimisation on a 12-month commitment; and Elite from S$3,500/month. Read the commitment column, not just the price. The same page also runs its own red-flag list, and two entries on it are worth reading before you shortlist anyone. It warns that a S$500 package usually means automated software is doing the work or that it has been outsourced to a team spinning filler content. And it names the "Guaranteed #1 Ranking" promise as a red flag outright, setting against it what it calls a performance commitment based on probability and hard work, not a fake guarantee of a system it does not own. Read the small print, though: its SEO service page does offer a ranking guarantee of its own, a milestone one of 10% of target keywords on Google's first page within 3 months, 30% within 6 and 50% within 12, and its FAQ says it typically works on a 12-month campaign basis to honour that commitment (re-checked 23 October 2026). So it rejects the #1 promise, not every guarantee.GRANTS: on 23 September it listed IMDA Pre-Approved Solutions for both E-Commerce and Digital Marketing, the latter for a third consecutive year. PSG has since closed, and under EDGE digital marketing support is capped at S$5,000, so ask how its packages are claimed now.WHAT TO CHECK: review the portfolio for your industry, confirm who owns the final website, domain and hosting, clarify post-launch support and maintenance, ask about SEO-readiness of the build, and get a full written scope and quote.
SEO from $900/mo (6-mo commitment) or $1,200/mo (12-mo); sites from $2,500, e-commerce from $5,000; IMDA pre-approved
Awebstar is a Singapore web development and digital marketing agency combining website design and development with SEO, and it publishes more of its pricing than anyone else on this list. WEBSITE PACKAGES (re-verified 23 September 2026): Basic S$1,494 for a premium template of up to 5 pages, Gold S$2,584 for a fully customised 10-page build, and Platinum S$4,494 for a 20-page build, each including one year of domain and hosting stated as worth S$600 a year and S$900 on Platinum.SEO PACKAGES: Starter S$800/month for up to 20 keyphrases, Aggressive S$1,400/month for up to 60, and Market Blaster S$2,300/month for up to 120, with AI citation tracking across ChatGPT, AI Overviews and Gemini reserved for the top tier. Its own comparison table claims flexible terms with no forced annual lock-in.THE CLAIM TO QUESTION: the same SEO page describes result-oriented SEO services that guarantee number one on Google ranking for your business in Singapore, and its package table now ticks a feature called 'Guaranteed Result' on all three tiers, the cheapest S$800 Starter included (re-checked 23 October 2026). That is the single promise our red-flag list tells you to walk away from. Further down the same page it sets out a defensible version instead: agreed realistic ranking targets, and an extra month of work at no charge if a month-6 milestone is missed with no valid cause. Ask which of the two goes into your contract, and get it in writing.GRANTS: its old PSG page now redirects to a new EDGE Grant page (re-checked 23 October 2026), which offers up to 50% support for the Awebstar Ecommerce Solution, an IMDA pre-approved solution. That page is about online stores, and its SEO page still mentions 'PSG-eligible options', so ask how an SEO or marketing quote would be claimed, since EDGE caps digital marketing support at S$5,000.WHAT TO CHECK: confirm which grant, if any, the quote is claimed under, review the portfolio for your industry, confirm exactly what the post-launch SEO deliverables are, verify you own the domain, hosting and all website files, and clarify maintenance terms.
SEO from $800/mo (20 keyphrases); web packages from S$1,494 incl. 1-yr domain & hosting (worth S$600/yr); free quote & SEO audit
| Agency | Type | Published starting price | Key question to ask |
|---|---|---|---|
| OOm | Full-service, EDGE grant | None. Enquiry form's lowest budget band is S$1,500-3,000/mo | Who is my day-to-day contact, and which EDGE activity is my quote under? |
| MediaOne | Full-service, local focus, IMDA pre-approved | SEO from S$850/mo; subscription from S$350/mo, cancel anytime | What do I get at S$350 that I don't at S$850? |
| Construct Digital | Full-service, B2B/strategy | None published | How do you map activity to business outcomes? |
| First Page | SEO + paid media specialist | None published; 2 months free SEO on a 3-month minimum retainer | What is the monthly retainer the free months come off? |
| Impossible Marketing | SEO + SEM, SME focus, EDGE grant | No rate card; SEO packages from S$1,099/mo on its SEO page, S$1,500/mo in its SME cost guide | Which figure applies to me, S$1,099 or S$1,500? |
| Heroes of Digital | ROI-focused SEO + Google Ads | None. Proposal form's budget bands start at S$3,000-5,000 | What does 'results' mean in contract terms? |
| Verz Design | Web design + e-commerce, IMDA pre-approved | SEO from S$900/mo (6-mo commitment); sites from S$2,500, e-commerce from S$5,000 | Can I get a plan without the 6 or 12-month commitment? |
| Awebstar | Web dev + SEO | SEO S$800/S$1,400/S$2,300 per mo; sites S$1,494/S$2,584/S$4,494 | Which ranking promise on your SEO page goes into my contract? |
Four things matter more than the ranking above. Ask for case studies from your own industry, not just big-brand logos. Get it in writing that you own the website, the Google Ads account, the Analytics property and every other asset. Understand the contract length and the exit terms. And find out exactly who on their team handles your account day to day.
This is where the market has moved. Three of the eight now publish full rate cards on their own sites, so you can compare before you ever fill in a form.
| Agency | Published SEO pricing | Commitment stated |
|---|---|---|
| Awebstar | Starter S$800/mo (up to 20 keyphrases), Aggressive S$1,400/mo (60), Market Blaster S$2,300/mo (120) | "No forced annual lock-in" on its own comparison table |
| MediaOne | Starter from S$850/mo (up to 20 keywords), Growth from S$1,245/mo (50 keywords, 4 articles/mo), Enterprise from S$3,550/mo (unlimited keywords, 12 articles/mo) | Separate SEO Subscription from S$350/mo, cancel anytime, no penalty |
| Verz Design | Essentials from S$900/mo (20 local keywords, 2 articles), Growth from S$1,200/mo (30 commercial keywords, 4 articles plus a pillar page), Elite from S$3,500/mo | 6 months on Essentials, 12 months on Growth |
All re-checked on the agencies' own pages on 23 October 2026.
Two things to read carefully there. First, MediaOne's S$350 subscription is a list price, not a post-grant price: it sits in a separate "SEO Subscription Package" block on the same page as the EDGE grant section, and the two are not the same offer. Ask what scope you actually get at S$350 versus S$850, and note that the subscription's own page lists its cheapest plan, Basic, at S$380 for 6 keywords (then S$680 for 10 and S$880 for 20). Second, the cheapest published plan is not always the cheapest to leave. Verz's S$900 tier is sold with a 6-month commitment and its S$1,200 tier with 12 months, while MediaOne's subscription and Awebstar's plans are advertised without an annual lock-in.
The other five quote by enquiry. Three of them leak a floor anyway, and one of those is new since our August check. Impossible Marketing now publishes cost guidance on its own site: SEO from S$1,500 a month for SMEs, rising to S$3,000+ a month in competitive sectors such as finance and legal; Google Ads from S$1,000 a month excluding ad spend; social ads S$800 to S$1,500 a month; content marketing S$1,000 to S$2,000 a month. That is a floor, not a rate card, because the same page says it customises the plan rather than quoting a number. Its SEO service page goes lower, saying its SEO packages start from S$1,099 a month, which still sits above the S$800 and S$850 starting tiers in the table above. OOm's enquiry form asks for a monthly marketing budget and its lowest band is S$1,500 to S$3,000, and Heroes of Digital's proposal form starts its budget bands at S$3,000 to S$5,000. Treat those two as the size of client each is built for, not as a quote.
Our first red flag below is the "we guarantee #1 on Google" promise. You can run that test on this very list. Awebstar's own SEO services page describes result-oriented SEO services that "guarantee #1 on Google ranking" for your business in Singapore, and its package table now ticks a line called "Guaranteed Result" on all three tiers, the cheapest S$800 Starter included. Further down the same page it sets out a much more defensible version: agreed, realistic ranking targets set before the work starts, and an extra month of work at no charge if a month-6 milestone is missed with no valid cause. Both live on the same page, so ask which one goes into your contract.
For contrast, two agencies on this list are on the record against it. Heroes of Digital puts a rankings guarantee and vanity page-1 promises in a list of things it refuses to do, and its FAQ says plainly that no responsible agency should guarantee first-page rankings, and that no agency can guarantee inclusion in AI answers either. Verz Design names the "Guaranteed #1 Ranking" promise as a red flag on its own pricing page, setting against it what it calls a performance commitment based on probability and hard work, not a fake guarantee of a system it does not own. That is the answer you want on the #1 question. Note that Verz still sells a milestone guarantee on its SEO service page (10% of keywords on page 1 in 3 months, 30% in 6, 50% in 12), the same structure First Page uses, so read its terms as closely as anyone's.
First Page is running a "2 Months FREE SEO" offer, and unusually it publishes the terms: redeemable only alongside an agency retainer with a minimum 3-month commitment, limited redemptions on a first-come first-served basis, non-transferable, not combinable with other promotions, and withdrawable at any time without notice. Do the arithmetic before you get excited. Two free months on a three-month minimum is a real discount, but it is a discount on a retainer whose monthly rate is not published. First Page also sells a named "Pay on Performance" SEO option, which is worth asking about precisely because the usual warning applies: get the definition of the performance trigger in writing.
SEO (Search Engine Optimisation) improves your website's organic ranking in Google. It takes 3 to 6 months or more to show meaningful results but delivers compounding, lower-cost traffic over the long run. No legitimate agency can guarantee a specific ranking.
SEM / Google Ads is paid search. You pay per click, results are immediate, and they stop when you stop paying. Budget for two costs: the agency management fee AND a separate ad spend budget paid directly to Google.
Social media marketing covers organic content and paid advertising on Meta, LinkedIn, TikTok and YouTube. Best for brand awareness and visual or product businesses; lead-gen efficiency varies significantly by industry.
Web design / development builds or redesigns your website. It ranges from template-based SME sites to fully custom e-commerce builds. EDGE co-funding may apply to eligible solutions from IMDA's pre-approved list.
GEO / AI search optimisation means getting your business cited inside AI answers (Google AI Overviews, ChatGPT, Gemini, Perplexity) rather than only in the blue links below them. It has stopped being a differentiator. As of 31 August 2026 all eight agencies here sell it as a named service: OOm's "GEO SEO", MediaOne's GEO/AIO, First Page's dedicated ChatGPT, Gemini, Perplexity and Claude pages, Impossible Marketing's AI SEO, Heroes of Digital's SEO for ChatGPT, Construct Digital's GEO plus AI marketing consulting, Verz Design's AI Search Optimisation and Awebstar's AI SEO line. So the question is no longer whether an agency offers it. AI citations do not appear in Google Search Console, so ask exactly what it measures and how it reports it before you pay for it. Awebstar, for one, gates AI citation tracking to its top S$2,300 tier.
| Service | Rough figure |
|---|---|
| SEO retainer | S$800 to S$3,550/month across the three published rate cards; MediaOne's cancel-anytime subscription starts at S$350 |
| Google Ads management fee | ~S$500 to 1,500+/month (ad spend is on top) |
| Ad spend (Google Ads) | ~S$1,000 to 10,000+/month depending on industry and goals |
| Social media management | ~S$800 to 2,500+/month (paid ad spend on top) |
| SME website design | Awebstar publishes S$1,494 (up to 5 pages), S$2,584 (customised, 10 pages) and S$4,494 (Platinum, 20 pages), each including one year of domain and hosting; Verz Design quotes corporate sites from S$2,500 |
| E-commerce build | Verz Design quotes from S$5,000; complex builds run higher |
The website figures were re-verified on Awebstar's and Verz Design's own pages on 23 September 2026. The management-fee and ad-spend bands remain market estimates, not published prices, so confirm them directly.
This is not hypothetical, and it is not covered by any of the red flags above. OOm posted a notice on 26 February 2026, still carried across its site on 23 October 2026, that an unauthorised third party had been impersonating the company by email from a Gmail address, requesting payment while posing as OOm. OOm states that its official emails come only from addresses ending @oom.com.sg, that it does not use Gmail or other generic domains for invoicing or payment instructions, and that any change to banking details is communicated and verified through official channels.
The general rule holds for every agency you engage. Verify any change of bank details by phoning your account manager on a number you already had, never on one supplied in the email asking for the change.
EnterpriseSG's PSG page now states that EDG, MRA and PSG ceased on 29 September 2026, and that from 30 September you apply under the EDGE grant. PSG submissions and projects already in the system continue to be processed, and claims can still be made on completion. Anything you have not yet applied for goes through EDGE.
EDGE is not PSG with a new name. Its headline figures (up to 70% for SMEs, up to S$100,000 a year) are the ceiling across all eight business areas. Digital marketing is its own activity under Automation & Digitalisation, with much tighter limits. This is what EnterpriseSG's Digital Marketing activity page said on 9 October 2026:
| EDGE Digital Marketing | |
|---|---|
| Support level | Up to 50% for SMEs, up to 30% for non-SMEs |
| Cost cap | Eligible cost capped at S$10,000, so the most you get back is S$5,000 (S$3,000 for non-SMEs) |
| Wider caps | All Automation & Digitalisation support combined is capped at S$30,000 a year, inside the overall S$100,000 EDGE cap, refreshed every 1 April |
| What is covered | Software costs, capped at 12 months; GST and maintenance are not supported |
| Vendor | From IMDA's SMEs Go Digital pre-approved list |
| Eligibility | Registered and operating in Singapore; at least 30% owned by Singaporeans and/or PRs; not a home-based business; not previously granted support for the same solution |
| Timing | Application outcome in about 1 week; project completed within 18 months of approval |
Do the arithmetic before you sign. A 12-month SEO retainer at MediaOne's S$850 Starter rate costs S$10,200. Under EDGE the grant tops out at S$5,000, just under six months of fees. Under PSG the cap was S$30,000.
> The mistake that costs SMEs the grant: you must not have started work, or made any payment or deposit to the vendor, before you submit your application. Retrospective applications are not supported.
Two things the government publishes that agencies rarely mention. The applicant company must apply for and manage the grant itself. GoBusiness warns companies not to share their Corppass with vendors to submit applications or claims. And there are no compulsory application fees for EnterpriseSG schemes: any application fee quoted by a firm offering grant-application services is not endorsed by the government. Treat both as hard rules, not preferences.
Every agency that promotes a grant has now moved to EDGE (re-checked 23 October 2026). OOm has Digital Marketing and E-Commerce EDGE grant pages, and Impossible Marketing runs an "EDGE Digital Marketing Grant (Former PSG)" page that spells out the S$10,000 cost cap. MediaOne's SEO page, which still sold PSG on 9 October, now promotes EDGE at up to 50% for SMEs. Awebstar's PSG page now redirects to an EDGE Grant page, but that page is about its e-commerce solution, and its SEO page still mentions "PSG-eligible options". Verz Design listed IMDA pre-approved solutions for E-Commerce and Digital Marketing on 23 September. Construct Digital, First Page and Heroes of Digital do not promote grant funding. Ask any agency which EDGE activity its quote falls under, and how much of the quote sits inside the S$10,000 cap.
| Your situation | Start your shortlist with | Why |
|---|---|---|
| Brand-new business, no website yet | Verz Design, Awebstar | Build first, because marketing a weak site wastes spend. Both publish website prices |
| Website exists, need leads now | First Page, Heroes of Digital | Paid search delivers traffic immediately while SEO is still building |
| Want sustainable organic traffic, can wait 3 to 6 months | Impossible Marketing, MediaOne | Search specialists with Singapore-market focus, and MediaOne publishes its ladder |
| Smallest possible starting commitment | MediaOne, Awebstar | MediaOne's subscription is cancel-anytime from S$350/mo; Awebstar's Starter is S$800/mo with no forced annual lock-in |
| B2B or enterprise, need strategy not just execution | Construct Digital | B2B-leaning, and maps activity to commercial outcomes |
| Want one agency across SEO, ads, social and web | OOm, MediaOne | Full-service, single point of contact |
| Building or upgrading an online store | Verz Design | E-commerce build capability from a published S$5,000 |
*Agency details above are general market positioning to help you start a shortlist. They are NOT endorsements and NOT a comprehensive ranking. Prices, packages, commitments and grant status are quoted from each agency's own website, re-checked between 23 September and 23 October 2026, and change frequently. Always verify case studies, contract terms, account ownership and current grant status directly with the agency before committing. This article does not constitute professional marketing or business advice.*
Three of the eight in this guide publish a full SEO rate card on their own website, re-checked 23 October 2026. AWEBSTAR is the cheapest published entry point: Starter S$800/month for up to 20 keyphrases, Aggressive S$1,400/month for up to 60, Market Blaster S$2,300/month for up to 120, with AI citation tracking across ChatGPT, AI Overviews and Gemini only on the top tier. Its comparison table claims no forced annual lock-in. MEDIAONE publishes a three-step ladder: Starter from S$850/month for up to 20 keywords, Growth from S$1,245/month for up to 50 keywords with 4 articles a month and a dedicated account manager, Enterprise from S$3,550/month for unlimited keywords and 12 articles. It also sells a separate SEO Subscription Package from S$350/month with no long-term commitment and cancellation at any time with zero penalty. That S$350 is the subscription's advertised starting price, not a post-grant price, and the subscription's own plan table starts at S$380 for 6 keywords, so ask what scope it actually covers. VERZ DESIGN publishes SEO Essentials from S$900/month for 20 local keywords on a 6-month commitment, Growth from S$1,200/month for 30 commercial keywords with AI Search Optimisation on a 12-month commitment, and Elite from S$3,500/month, plus corporate websites from S$2,500 and e-commerce from S$5,000. Awebstar publishes website packages too, at S$1,494, S$2,584 and S$4,494 including a year of domain and hosting. The other five quote by enquiry, though three leak a floor. IMPOSSIBLE MARKETING now publishes cost guidance on its own site: SEO from S$1,500 a month for SMEs, rising to S$3,000+ in finance or legal, Google Ads from S$1,000 a month excluding ad spend, social ads S$800 to S$1,500 and content marketing S$1,000 to S$2,000. That is a floor rather than a rate card, since the same page says it customises the plan. Its SEO service page quotes packages from S$1,099 a month, still above the S$800 and S$850 entry tiers above. OOm's enquiry form's lowest monthly budget band is S$1,500 to S$3,000, and Heroes of Digital's proposal form starts at S$3,000 to S$5,000. Compare the commitment column, not just the monthly figure. The cheapest published plan here is also one of the ones with a 6-month tie-in.
There are three separate cost buckets, and the common mistake is budgeting only for the management fee without the ad spend. (1) SEO RETAINER: the three published rate cards in this guide run from S$800 to S$3,550 a month, with MediaOne's cancel-anytime subscription starting lower at S$350. More competitive industries such as legal, finance, property and healthcare, or regional targeting, cost more. SEO fees cover the agency's time for on-page optimisation, content, link building and technical work. There is no separate ad spend for organic SEO. (2) GOOGLE ADS (SEM): you pay TWO costs, the agency's MANAGEMENT FEE, roughly S$500 to S$1,500 or more a month depending on complexity, PLUS the AD SPEND budget you pay directly to Google, which can range from S$1,000 to S$10,000 or more a month. Be very clear which is which when comparing quotes. (3) WEBSITE BUILD: Awebstar publishes S$1,494 for up to 5 pages, S$2,584 for a customised 10-page build and S$4,494 for 20 pages, each including a year of domain and hosting. Verz Design quotes corporate sites from S$2,500 and e-commerce from S$5,000. SOCIAL MEDIA MANAGEMENT runs roughly S$800 to S$2,500 or more a month for content, posting and basic community management, with paid social ad spend on top. The SEO and website figures above are quoted from the agencies' own pages as at 23 September 2026. The management-fee, ad-spend and social bands are market estimates rather than published prices, so confirm them directly.
Far less than PSG did. EnterpriseSG's PSG page now states that EDG, MRA and PSG CEASED ON 29 SEPTEMBER 2026, and that from 30 September you apply under the EDGE grant. PSG submissions and projects already in the system continue to be processed, and claims can still be made on completion. THE HEADLINE EDGE FIGURES (up to 70% for SMEs, up to S$100,000 a year) are the ceiling across all eight business areas, not what digital marketing gets. EDGE'S DIGITAL MARKETING ACTIVITY, checked on EnterpriseSG's own page on 9 October 2026: up to 50% support for SMEs and up to 30% for non-SMEs, with the eligible cost capped at S$10,000, so the most you get back is S$5,000 (S$3,000 for non-SMEs). All Automation & Digitalisation support combined is capped at S$30,000 a year inside the S$100,000 overall cap, refreshed on 1 April. Supported costs are software costs capped at 12 months; GST and maintenance are not covered. Vendors come from IMDA's SMEs Go Digital pre-approved list, the application outcome takes about a week, and the project must be completed within 18 months of approval. ELIGIBILITY: registered and operating in Singapore, at least 30% owned by Singaporeans and/or Singapore PRs, not a home-based business, and not previously granted support for the same solution. THE TIMING RULE THAT CATCHES PEOPLE OUT: you must not have started work or made any payment or deposit to the vendor before you submit. WHAT IT MEANS FOR A QUOTE: a 12-month SEO retainer at S$850 a month costs S$10,200, and under EDGE the grant tops out at S$5,000, just under six months of fees. Under PSG the cap was S$30,000. WHICH OF THE 8 HAVE CAUGHT UP, re-checked 23 October 2026: OOm (Digital Marketing and E-Commerce EDGE grant pages), Impossible Marketing (EDGE Digital Marketing Grant, former PSG) and MediaOne (its SEO page) all advertise EDGE. Awebstar's PSG page now redirects to an EDGE Grant page, though that page is built around its e-commerce solution. Verz Design listed IMDA pre-approved solutions on 23 September. Construct Digital, First Page and Heroes of Digital do not promote grant funding. Ask any agency which EDGE activity its quote falls under and how much of it sits inside the S$10,000 cap.
(1) 'GUARANTEED #1 ON GOOGLE' is the single biggest red flag. No legitimate agency can guarantee a specific Google ranking. Google's algorithm is complex, constantly updated and not for sale. You can run this test on any shortlist, including ours: Awebstar's SEO services page still describes services that guarantee number one on Google ranking, and its package table ticks 'Guaranteed Result' on all three tiers including the cheapest S$800 Starter. Two others take the opposite position in writing: Heroes of Digital lists a rankings guarantee among things it refuses to do and states in its FAQ that no responsible agency should promise first-page rankings, and Verz Design names the 'Guaranteed #1 Ranking' promise as a red flag on its own pricing page, offering instead what it calls a performance commitment based on probability and work (its SEO page does still guarantee page 1 for 50% of target keywords within 12 months). (2) VAGUE OR NO REPORTING. A legitimate agency provides regular, transparent reports on organic traffic, ranking movement, conversion data and ad performance tied to agreed KPIs. If they are evasive about what they report or how often, walk away. (3) NO INDUSTRY-RELEVANT PORTFOLIO. Ask specifically to see results achieved for a business similar to yours. (4) LOCK-OUT FROM YOUR OWN ACCOUNTS. You must own your Google Ads account, Analytics property, Search Console and website backend from day one. Some agencies set these up in their own name and hold the data if you leave. Insist on ownership in writing. (5) LOCK-INS WITH NO EXIT CLAUSE. Note that a stated commitment is not the same as a hidden one: two of the three published rate cards in this guide state 6 and 12-month commitments openly, which is the honest version. (6) SUSPICIOUSLY LOW FEES. Very cheap SEO often involves black-hat tactics that can get your site penalised. Verz Design makes the same point on its own pricing page about S$500 packages. (7) VANITY METRICS ONLY. Impressions and follower counts without leads, calls or sales mean nothing. (8) ANYONE ASKING FOR YOUR CORPPASS OR CHARGING A GRANT-FILING FEE. GoBusiness warns companies not to share Corppass with vendors to submit applications or claims, the applicant company must apply for and manage the grant itself, and EnterpriseSG states there are no compulsory application fees for its schemes. (9) PAYMENT REQUESTS FROM THE WRONG ADDRESS. OOm published a notice on 26 February 2026, still on its site on 23 October 2026, about an unauthorised party impersonating it by email from a Gmail address to request payment. Verify any change of bank details by phoning your account manager on a number you already had.
GEO (Generative Engine Optimisation, also marketed as AIO or AI SEO) is about getting your business named and cited INSIDE AI-generated answers, in Google AI Overviews, ChatGPT, Gemini and Perplexity, rather than only ranking in the ten blue links underneath. It has already stopped being a differentiator. As of 31 August 2026 ALL EIGHT agencies in this guide sell it as a named service: OOm's GEO SEO, MediaOne's GEO/AIO, First Page's dedicated ChatGPT, Gemini, Perplexity and Claude pages, Impossible Marketing's AI SEO, Heroes of Digital's AI SEO and SEO for ChatGPT, Construct Digital's GEO plus AI marketing consulting, Verz Design's AI Search Optimisation, and Awebstar's AI SEO line. HOW IT DIFFERS FROM SEO: classic SEO optimises for a ranked list of links, GEO optimises for being the source an AI model quotes. The foundations overlap heavily, since both need crawlable, well-structured pages, clear entity and brand information, genuine expertise, and third-party mentions and reviews. What differs is the emphasis on quotable, self-contained answers, structured data, and consistent factual information about your business across the web. DO YOU NEED IT? If your customers research before buying, as in professional services, B2B, healthcare, education and high-consideration purchases, AI answers are already intercepting some of that research. If you sell on immediate local intent, such as a walk-in salon or a food stall, classic local SEO and your Google Business Profile still matter more. THE QUESTION THAT SEPARATES REAL GEO FROM REPACKAGED SEO: ask what they measure and how they report it. AI citations do NOT show up in Google Search Console, so an agency charging for GEO must be able to show you its own tracking, meaning which prompts it monitors, on which platforms, and how often your brand appears. Note that pricing can differ by tier: Awebstar reserves AI citation tracking for its top S$2,300 package. And be sceptical of anyone promising placement, since Heroes of Digital's own FAQ says no agency can guarantee inclusion in AI-generated answers.
Each model has distinct trade-offs, and the right answer depends on your budget, volume of work and need for specialisation. IN-HOUSE: you hire a full-time digital marketer or team on your payroll. PROS: deep product knowledge, faster iteration, full accountability, data stays internal, and long-term institutional knowledge. CONS: expensive, since a capable digital marketer in Singapore typically commands S$4,000 to S$7,000 or more a month in salary plus CPF and benefits, hard to cover all specialisations across SEO, SEM, content, social, analytics and development, and a steep learning curve if this is your first digital hire. Best for businesses with sustained volume to justify a full-time hire, or where deep product knowledge is a competitive advantage. AGENCY: you outsource to a specialist firm. PROS: a team with multiple specialisations, faster to deploy, the agency absorbs training and tool costs, and you can scale up or down. CONS: less invested day to day, account manager turnover can disrupt continuity, and you are one of many clients. Best for businesses that need a range of services, lack in-house expertise, or want speed to market. Note the entry points here: MediaOne's cancel-anytime subscription starts at S$350 a month and Awebstar's Starter at S$800, both below a single month of an in-house salary. FREELANCER: you engage an individual specialist. PROS: often lower cost than an agency, potentially very strong in one area such as pure SEO or Google Ads, and a more personal relationship. CONS: one person's capacity, no built-in backup, and harder to cover multiple disciplines. Best for a specific focused need on a tighter budget. COMMON HYBRID: an agency or freelancer for specialist channels such as SEO and paid media, while a part-time or junior in-house person handles content and social.
