Most Singapore digital marketing agencies quote only by enquiry, but three of these eight now publish a full SEO rate card: Awebstar from S$800/month, MediaOne from S$850 (or S$350 on a cancel-anytime subscription) and Verz Design from S$900, though Verz's published plans carry 6 and 12-month commitments. We re-checked all eight on 10 September 2026 for live prices, lock-in terms, PSG status and one agency that still prints the exact promise our own red-flag list tells you to walk away from. One date now changes everyone's budget: EnterpriseSG has set it, and PSG closes on 29 September 2026, with the EDGE grant taking over from 30 September.
Pick the wrong agency and you burn budget, lose months, and can end up locked out of your own Google Ads and Analytics accounts.
> Quick view: three of the eight publish an SEO rate card, from S$800/month (Awebstar), S$850 (MediaOne, or S$350 cancel-anytime) and S$900 (Verz, on a 6-month tie-in). The catch: PSG closes on 29 September 2026, so anything you want co-funded has to be applied for before then.
OOm is one of Singapore's larger, established full-service digital agencies, covering SEO, SEM (Google Ads), social media marketing, content marketing and web design under one roof. It is a Premier Google Partner, a tier it says is reserved for the top 3% of Google Partners in Singapore, and it sells GEO (AI search) as a named service alongside classic SEO. WHAT IT'S KNOWN FOR: a multi-channel approach that lets businesses consolidate their digital marketing with one agency, plus a sizeable team across a range of industries. PSG: it promotes both a PSG Digital Marketing Grant and a PSG E-Commerce Grant at up to 50% support (re-checked 10 September 2026). PRICE SIGNAL: no rate card is published, but its enquiry form asks for a monthly marketing budget and the lowest band offered is S$1,500 to S$3,000, which tells you the size of client it is built for. WORTH KNOWING: OOm posted a notice on 26 February 2026, still carried on its site on 10 September 2026, that an unauthorised third party had impersonated the company by email from a Gmail address to request payment. It states its official emails come only from addresses ending @oom.com.sg and that it never uses generic domains for invoicing or payment instructions. WHAT TO CHECK: ask for case studies in your industry and business size, find out who your day-to-day contact is, confirm you retain full ownership of all accounts and assets, and get a written breakdown of fees, deliverables and KPIs before signing.
Free SEO audit report, Google Ads consultation & competitor analysis report; PSG digital marketing/e-commerce grant up to 50% off
MediaOne is an established full-service Singapore digital agency covering SEO, SEM, social media, content marketing and web design, positioned around local market expertise and a broad SME and corporate client base. PUBLISHED PRICING (re-checked 10 September 2026): Starter from S$850/month for up to 20 target keywords, Growth from S$1,245/month for up to 50 keywords with technical audit, 4 articles a month, link building and a dedicated account manager, and Enterprise from S$3,550/month for unlimited keywords and 12 articles a month. Separately it sells an SEO Subscription Package from S$350/month with no long-term commitment, flexible upgrade or downgrade, and cancellation at any time with zero penalty. READ THIS CAREFULLY: the S$350 figure is that subscription's own list price, not a post-grant price. It sits in a different block on the same page as the PSG section, so ask what scope you get at S$350 against S$850. PSG: it is a pre-approved vendor and its DM MediaOne SEO | SEM | SMM | SMA Digital Marketing Boost Up package is a named IMDA pre-approved solution, advertised at up to 50% co-funding. It also sells GEO/AIO (AI search) as a separate line. WHAT TO CHECK: ask for case studies in your industry, get clarity on which team members handle your account, confirm reporting cadence and metrics, review contract length and exit terms, and verify that full account ownership is written down.
SEO from $850/mo (subscription from $350/mo, cancel anytime); PSG pre-approved, up to 50% co-funding; free SEO + GEO audit
Construct Digital is a Singapore digital agency with a reputation for data-driven strategy and stronger positioning in the B2B and corporate segment, offering integrated digital marketing including SEO, paid media, content strategy and web development. Its site now leads with a single flagship programme called IMPACT, described as a six-pillar operating system for B2B marketing in Southeast Asia, with five disciplines beneath it: Marketing & Growth, Brand & Creative, UX/Web Design & Dev, Data Solutions and Search Visibility. Search Visibility bundles SEO and GEO into one line, and its own copy frames the goal as being present both in Google results and in ChatGPT answers (checked 10 September 2026). WHAT IT'S KNOWN FOR: strategic rigour and an analytical approach, emphasising business objectives and mapping digital activity to measurable commercial outcomes, plus thought-leadership output and B2B digital expertise. PRICING: none published, and it does not advertise PSG pre-approval, so ask directly on both counts if budget or grant funding is central. WHO IT SUITS: mid-size to larger businesses, particularly in B2B, professional services or enterprise contexts, that want an agency leading with strategy and able to justify investment against business metrics rather than channel metrics. WHAT TO CHECK: confirm relevant case studies in your vertical, understand the strategy-to-execution process and timelines, get clarity on deliverables and reporting, review contract terms, and confirm full account and data ownership.
Visit websiteFirst Page is a performance-focused SEO and paid media agency with a strong Singapore presence and a regional footprint, positioned around measurable traffic and lead generation through organic and paid search. Its awards page lists a MARKies Gold for performance marketing 2024 with three MARKies Silvers including one for use of artificial intelligence, and three Clutch 2025 listings. It runs dedicated AI SEO pages for ChatGPT, Gemini, Perplexity and Claude, and sells a named Pay on Performance SEO option. LIVE OFFER (re-checked 10 September 2026, still live with the same terms): a 2 Months FREE SEO promotion, with terms published on the offer page. It can only be redeemed alongside an agency retainer with a minimum 3-month commitment, redemptions are limited and first-come first-served, it is non-transferable, cannot be combined with other promotions, and First Page reserves the right to amend or withdraw it at any time without notice. The underlying monthly retainer rate is not published, so ask for it before doing the maths on two free months. WHAT TO CHECK: ask for case studies in your industry with realistic SEO timelines, confirm what performance means in contract terms for the Pay on Performance option (deliverables versus best efforts), get the full fee structure since SEO retainer, ads management fee and ad spend are three separate costs, and verify account ownership.
2 Months FREE SEO (min. 3-month retainer, limited redemptions); free proposal + digital marketing audit
Established in 2012 and based at 14A Yan Kit Road, Impossible Marketing is a Singapore SEO and SEM agency with a strong local orientation and a client base skewed towards SMEs, offering search engine optimisation and Google Ads management focused on rankings and lead generation for local businesses. It now leads with AI SEO across ChatGPT, Gemini, Claude and Perplexity alongside classic SEO, SEM, Meta, LinkedIn and TikTok ads. PSG: its site carries a PSG line advertising up to 50% grant support for eligible SMEs on its digital marketing solutions (checked 10 September 2026). PRICING, AND THIS IS NEW: it no longer quotes purely by enquiry. Its own site now publishes cost guidance of SEO from S$1,500 a month for SMEs, rising to S$3,000+ a month in competitive sectors such as finance and legal; Google Ads/SEM from S$1,000 a month excluding ad spend; social ads S$800 to S$1,500 a month excluding ad spend; and content marketing S$1,000 to S$2,000 a month. Read those as a floor rather than a rate card, because the same page says it customises the plan rather than quoting a number. Note where the floor sits: its SEO entry point is roughly double the S$800 and S$850 starting tiers on the three published rate cards in this guide. WHO IT SUITS: Singapore SMEs wanting better local search rankings and Google Ads leads without the overhead of a large full-service agency. WHAT TO CHECK: verify current PSG pre-approval if funding is a factor, ask for recent case studies in your industry, confirm reporting format and frequency, review contract exit terms, and confirm you own the Google Ads account and all campaign data.
Up to 50% PSG grant support; free digital marketing workshops
Heroes of Digital is a Singapore performance digital agency positioned around ROI-focused SEO and Google Ads management, emphasising qualified traffic and measurable business results over vanity metrics. It sells AI SEO and SEO for ChatGPT as named services. THE REASON IT EARNS ITS PLACE HERE: it puts a rankings guarantee and vanity page-1 promises on a published list of things it refuses to do, and its own FAQ states that no responsible agency should guarantee first-page rankings, and that no agency can guarantee inclusion in AI-generated answers. That is the posture our red-flag list is asking you to look for. PRICE SIGNAL: no rate card is published and it does not advertise PSG pre-approval, but its proposal form's budget bands start at S$3,000 to S$5,000, so it is built for mid-market rather than the smallest SMEs. WHAT TO CHECK: ask what ROI and results mean in contractual terms, confirm the reporting dashboard and update frequency, verify that you own the Google Ads account, Analytics property and all data, and review contract length and cancellation terms.
Free proposal & strategy call
Verz Design is one of Singapore's better-known web design and development agencies, focused on SME clients, offering website design, e-commerce development including Shopify and custom platforms, mobile app development and integrated digital marketing. PUBLISHED PRICING (re-checked 10 September 2026): its own FAQ quotes corporate website builds from S$2,500 and e-commerce sites from S$5,000. Its 2026 SEO packages are published in full: Essentials from S$900/month for 20 local keywords, 2 blog articles and technical health checks on a 6-month commitment; Growth from S$1,200/month for 30 commercial keywords, 4 articles plus a pillar page and AI Search Optimisation on a 12-month commitment; and Elite from S$3,500/month. Read the commitment column, not just the price. The same page also runs its own red-flag list, and two entries on it are worth reading before you shortlist anyone. It warns that a S$500 package usually means automated software is doing the work or that it has been outsourced to a team spinning filler content. And it names the "Guaranteed #1 Ranking" promise as a red flag outright, setting against it what it calls a performance commitment based on probability and hard work, not a fake guarantee of a system it does not own. That makes two of the eight here, with Heroes of Digital, refusing the guarantee in writing. PSG: it lists IMDA Pre-Approved Solutions for both E-Commerce and Digital Marketing, the latter for a third consecutive year, at up to 50% support, and its FAQ confirms you can wait for IMDA's Letter of Offer before placing a deposit. WHAT TO CHECK: review the portfolio for your industry, confirm who owns the final website, domain and hosting, clarify post-launch support and maintenance, ask about SEO-readiness of the build, and get a full written scope and quote.
SEO from $900/mo (6-mo commitment) or $1,200/mo (12-mo); sites from $2,500, e-commerce from $5,000; IMDA pre-approved (PSG-eligible)
Awebstar is a Singapore web development and digital marketing agency combining website design and development with SEO, and it publishes more of its pricing than anyone else on this list. WEBSITE PACKAGES (re-verified 10 September 2026): Basic S$1,494 for a premium template of up to 5 pages, Gold S$2,584 for a fully customised 10-page build, and Platinum S$4,494 for a 20-page build, each including one year of domain and hosting stated as worth S$600 a year and S$900 on Platinum. SEO PACKAGES: Starter S$800/month for up to 20 keyphrases, Aggressive S$1,400/month for up to 60, and Market Blaster S$2,300/month for up to 120, with AI citation tracking across ChatGPT, AI Overviews and Gemini reserved for the top tier. Its own comparison table claims flexible terms with no forced annual lock-in. THE CLAIM TO QUESTION: the same SEO page describes result-oriented SEO services that guarantee number one on Google ranking for your business in Singapore, and its package table now ticks a feature called 'Guaranteed Result' on all three tiers, the cheapest S$800 Starter included (re-checked 10 September 2026). That is the single promise our red-flag list tells you to walk away from. Further down the same page it sets out a defensible version instead: agreed realistic ranking targets, and an extra month of work at no charge if a month-6 milestone is missed with no valid cause. Ask which of the two goes into your contract, and get it in writing. PSG: it runs a dedicated PSG page advertising up to 50% support. WHAT TO CHECK: confirm current PSG status and the exact co-funding percentage, review the portfolio for your industry, confirm exactly what the post-launch SEO deliverables are, verify you own the domain, hosting and all website files, and clarify maintenance terms.
SEO from $800/mo (20 keyphrases); web packages from S$1,494 incl. 1-yr domain & hosting (worth S$600/yr); free quote & SEO audit
| Agency | Type | Published starting price | Key question to ask |
|---|---|---|---|
| OOm | Full-service, PSG | None. Enquiry form's lowest budget band is S$1,500-3,000/mo | Who is my day-to-day contact, and can you file before 29 Sept? |
| MediaOne | Full-service, local focus, PSG | SEO from S$850/mo; subscription from S$350/mo, cancel anytime | What do I get at S$350 that I don't at S$850? |
| Construct Digital | Full-service, B2B/strategy | None published | How do you map activity to business outcomes? |
| First Page | SEO + paid media specialist | None published; 2 months free SEO on a 3-month minimum retainer | What is the monthly retainer the free months come off? |
| Impossible Marketing | SEO + SEM, SME focus, PSG | No rate card, but its own site now puts SEO from S$1,500/mo for SMEs | Can you file before PSG closes on 29 Sept? |
| Heroes of Digital | ROI-focused SEO + Google Ads | None. Proposal form's budget bands start at S$3,000-5,000 | What does 'results' mean in contract terms? |
| Verz Design | Web design + e-commerce, PSG | SEO from S$900/mo (6-mo commitment); sites from S$2,500, e-commerce from S$5,000 | Can I get a plan without the 6 or 12-month commitment? |
| Awebstar | Web dev + SEO, PSG | SEO S$800/S$1,400/S$2,300 per mo; sites S$1,494/S$2,584/S$4,494 | Which ranking promise on your SEO page goes into my contract? |
Four things matter more than the ranking above. Ask for case studies from your own industry, not just big-brand logos. Get it in writing that you own the website, the Google Ads account, the Analytics property and every other asset. Understand the contract length and the exit terms. And find out exactly who on their team handles your account day to day.
This is where the market has moved. Three of the eight now publish full rate cards on their own sites, so you can compare before you ever fill in a form.
| Agency | Published SEO pricing | Commitment stated |
|---|---|---|
| Awebstar | Starter S$800/mo (up to 20 keyphrases), Aggressive S$1,400/mo (60), Market Blaster S$2,300/mo (120) | "No forced annual lock-in" on its own comparison table |
| MediaOne | Starter from S$850/mo (up to 20 keywords), Growth from S$1,245/mo (50 keywords, 4 articles/mo), Enterprise from S$3,550/mo (unlimited keywords, 12 articles/mo) | Separate SEO Subscription from S$350/mo, cancel anytime, no penalty |
| Verz Design | Essentials from S$900/mo (20 local keywords, 2 articles), Growth from S$1,200/mo (30 commercial keywords, 4 articles plus a pillar page), Elite from S$3,500/mo | 6 months on Essentials, 12 months on Growth |
All re-checked on the agencies' own pages on 10 September 2026.
Two things to read carefully there. First, MediaOne's S$350 subscription is a list price, not a post-grant price: it sits in a separate "SEO Subscription Package" block on the same page as the PSG section, and the two are not the same offer. Ask what scope you actually get at S$350 versus S$850. Second, the cheapest published plan is not always the cheapest to leave. Verz's S$900 tier is sold with a 6-month commitment and its S$1,200 tier with 12 months, while MediaOne's subscription and Awebstar's plans are advertised without an annual lock-in.
The other five quote by enquiry. Three of them leak a floor anyway, and one of those is new since our August check. Impossible Marketing now publishes cost guidance on its own site: SEO from S$1,500 a month for SMEs, rising to S$3,000+ a month in competitive sectors such as finance and legal; Google Ads from S$1,000 a month excluding ad spend; social ads S$800 to S$1,500 a month; content marketing S$1,000 to S$2,000 a month. That is a floor, not a rate card, because the same page says it customises the plan rather than quoting a number. Worth noticing where the floor sits: its SEO entry point is roughly double the S$800 and S$850 starting tiers in the table above. OOm's enquiry form asks for a monthly marketing budget and its lowest band is S$1,500 to S$3,000, and Heroes of Digital's proposal form starts its budget bands at S$3,000 to S$5,000. Treat those two as the size of client each is built for, not as a quote.
Our first red flag below is the "we guarantee #1 on Google" promise. You can run that test on this very list. Awebstar's own SEO services page describes result-oriented SEO services that "guarantee #1 on Google ranking" for your business in Singapore, and its package table now ticks a line called "Guaranteed Result" on all three tiers, the cheapest S$800 Starter included. Further down the same page it sets out a much more defensible version: agreed, realistic ranking targets set before the work starts, and an extra month of work at no charge if a month-6 milestone is missed with no valid cause. Both live on the same page, so ask which one goes into your contract.
For contrast, two agencies on this list are on the record against it. Heroes of Digital puts a rankings guarantee and vanity page-1 promises in a list of things it refuses to do, and its FAQ says plainly that no responsible agency should guarantee first-page rankings, and that no agency can guarantee inclusion in AI answers either. Verz Design names the "Guaranteed #1 Ranking" promise as a red flag on its own pricing page, setting against it what it calls a performance commitment based on probability and hard work, not a fake guarantee of a system it does not own. That is the answer you want.
First Page is running a "2 Months FREE SEO" offer, and unusually it publishes the terms: redeemable only alongside an agency retainer with a minimum 3-month commitment, limited redemptions on a first-come first-served basis, non-transferable, not combinable with other promotions, and withdrawable at any time without notice. Do the arithmetic before you get excited. Two free months on a three-month minimum is a real discount, but it is a discount on a retainer whose monthly rate is not published. First Page also sells a named "Pay on Performance" SEO option, which is worth asking about precisely because the usual warning applies: get the definition of the performance trigger in writing.
SEO (Search Engine Optimisation) improves your website's organic ranking in Google. It takes 3 to 6 months or more to show meaningful results but delivers compounding, lower-cost traffic over the long run. No legitimate agency can guarantee a specific ranking.
SEM / Google Ads is paid search. You pay per click, results are immediate, and they stop when you stop paying. Budget for two costs: the agency management fee AND a separate ad spend budget paid directly to Google.
Social media marketing covers organic content and paid advertising on Meta, LinkedIn, TikTok and YouTube. Best for brand awareness and visual or product businesses; lead-gen efficiency varies significantly by industry.
Web design / development builds or redesigns your website. It ranges from template-based SME sites to fully custom e-commerce builds. PSG co-funding may apply to eligible solutions.
GEO / AI search optimisation means getting your business cited inside AI answers (Google AI Overviews, ChatGPT, Gemini, Perplexity) rather than only in the blue links below them. It has stopped being a differentiator. As of 31 August 2026 all eight agencies here sell it as a named service: OOm's "GEO SEO", MediaOne's GEO/AIO, First Page's dedicated ChatGPT, Gemini, Perplexity and Claude pages, Impossible Marketing's AI SEO, Heroes of Digital's SEO for ChatGPT, Construct Digital's GEO plus AI marketing consulting, Verz Design's AI Search Optimisation and Awebstar's AI SEO line. So the question is no longer whether an agency offers it. AI citations do not appear in Google Search Console, so ask exactly what it measures and how it reports it before you pay for it. Awebstar, for one, gates AI citation tracking to its top S$2,300 tier.
| Service | Rough figure |
|---|---|
| SEO retainer | S$800 to S$3,550/month across the three published rate cards; MediaOne's cancel-anytime subscription starts at S$350 |
| Google Ads management fee | ~S$500 to 1,500+/month (ad spend is on top) |
| Ad spend (Google Ads) | ~S$1,000 to 10,000+/month depending on industry and goals |
| Social media management | ~S$800 to 2,500+/month (paid ad spend on top) |
| SME website design | Awebstar publishes S$1,494 (up to 5 pages), S$2,584 (customised, 10 pages) and S$4,494 (Platinum, 20 pages), each including one year of domain and hosting; Verz Design quotes corporate sites from S$2,500 |
| E-commerce build | Verz Design quotes from S$5,000; complex builds run higher |
The website figures were re-verified on Awebstar's and Verz Design's own pages on 10 September 2026. The management-fee and ad-spend bands remain market estimates, not published prices, so confirm them directly.
This is not hypothetical, and it is not covered by any of the red flags above. OOm posted a notice on 26 February 2026, still carried across its site on 10 September 2026, that an unauthorised third party had been impersonating the company by email from a Gmail address, requesting payment while posing as OOm. OOm states that its official emails come only from addresses ending @oom.com.sg, that it does not use Gmail or other generic domains for invoicing or payment instructions, and that any change to banking details is communicated and verified through official channels.
The general rule holds for every agency you engage. Verify any change of bank details by phoning your account manager on a number you already had, never on one supplied in the email asking for the change.
Start with the date, because it is now fixed and it is close. EnterpriseSG's own PSG page carries a notice stating that EDG, MRA and PSG will cease on 29 September 2026, and that from 30 September you apply for business grant support under the EDGE grant instead. The same notice says ongoing submissions and projects will continue to be processed after that date, and that you may still submit claims on completion.
Read that as two different situations. An application already in the Business Grants Portal is safe and will run its course. A quote you are still thinking about is not: if you want it co-funded under PSG's up-to-50% and S$30,000 cap, the application has to be submitted before 29 September. Add the published processing time to your own planning, but the submission is the deadline, not the approval.
EDGE combines the three flagship grants into one and supports up to S$100,000 a year for eligible activities. For overseas expansion it also raises the share of costs covered, to up to 70% for SMEs (from 50%) and up to 50% for non-SMEs (from 30%). If your project will not make the September window, scope it against EDGE rather than PSG, and ask the agency plainly which scheme it is quoting under.
While PSG still runs, this is what EnterpriseSG publishes:
| Current position | |
|---|---|
| Support level | Up to 50% of eligible costs for local SMEs |
| Cap | Up to S$30,000 |
| Eligibility | Registered and operating in Singapore; at least 30% local equity held directly or indirectly by Singaporeans or Singapore PRs; group annual sales turnover not exceeding S$100 million OR group employment not exceeding 200 employees; the solution must be used in Singapore |
| Not eligible | Charities, IPCs, religious entities, VWOs, government agencies and subsidiaries, and societies |
| Where to apply | Business Grants Portal (BGP) via GoBusiness, using your own Corppass |
| Processing time | Each complete application usually takes about 6 weeks |
One caveat worth knowing: the GoBusiness PSG page words the shareholding test more narrowly, as applying "for selected solutions only" (with a three-local-employee test for consultancy solutions), while EnterpriseSG's PSG page states the 30% local equity criterion flatly. If your local shareholding is under 30%, do not assume either reading. Check the criteria attached to the specific solution before you commit.
> The mistake that costs SMEs the grant: the published rule is that you must not have made payment, or any form of deposit, to the vendor before you submit your application. Retrospective applications are not supported. Verz Design confirms the practical version on its own FAQ: you can wait for IMDA's Letter of Offer before placing a deposit. Group applications are also not allowed, and each UEN should be associated with only one application submission.
Two things the government publishes that agencies rarely mention. The applicant company must apply for and manage the grant itself. Third-party applications or management are not permitted, and GoBusiness separately warns companies not to share their Corppass with vendors to submit applications or claims. And there are no compulsory application fees for EnterpriseSG schemes: any application fee quoted by a firm offering grant-application services is not endorsed by the government. Treat both as hard rules, not preferences.
Of the eight, five currently advertise PSG or IMDA pre-approved status (re-checked 10 September 2026): OOm (PSG Digital Marketing and PSG E-Commerce), MediaOne (its DM MediaOne SEO | SEM | SMM | SMA Digital Marketing Boost Up is a named IMDA pre-approved solution), Impossible Marketing, Verz Design (IMDA pre-approved for both E-Commerce and Digital Marketing, the latter for a third consecutive year) and Awebstar. Construct Digital, First Page and Heroes of Digital do not promote it. Employers eligible for the SkillsFuture Enterprise Credit may qualify for additional subsidies on top.
| Your situation | Start your shortlist with | Why |
|---|---|---|
| Brand-new business, no website yet | Verz Design, Awebstar | Build first, because marketing a weak site wastes spend. Both publish website prices and flag PSG/IMDA-eligible solutions |
| Website exists, need leads now | First Page, Heroes of Digital | Paid search delivers traffic immediately while SEO is still building |
| Want sustainable organic traffic, can wait 3 to 6 months | Impossible Marketing, MediaOne | Search specialists with Singapore-market focus, and MediaOne publishes its ladder |
| Smallest possible starting commitment | MediaOne, Awebstar | MediaOne's subscription is cancel-anytime from S$350/mo; Awebstar's Starter is S$800/mo with no forced annual lock-in |
| B2B or enterprise, need strategy not just execution | Construct Digital | B2B-leaning, and maps activity to commercial outcomes |
| Want one agency across SEO, ads, social and web | OOm, MediaOne | Full-service, single point of contact |
| Building or upgrading an online store | Verz Design | E-commerce build capability from a published S$5,000 |
*Agency details above are general market positioning to help you start a shortlist. They are NOT endorsements and NOT a comprehensive ranking. Prices, packages, commitments and grant status are quoted from each agency's own website as at 10 September 2026 and change frequently. Always verify case studies, contract terms, account ownership and current grant status directly with the agency before committing. This article does not constitute professional marketing or business advice.*
Three of the eight in this guide publish a full SEO rate card on their own website, re-checked 10 September 2026. AWEBSTAR is the cheapest published entry point: Starter S$800/month for up to 20 keyphrases, Aggressive S$1,400/month for up to 60, Market Blaster S$2,300/month for up to 120, with AI citation tracking across ChatGPT, AI Overviews and Gemini only on the top tier. Its comparison table claims no forced annual lock-in. MEDIAONE publishes a three-step ladder: Starter from S$850/month for up to 20 keywords, Growth from S$1,245/month for up to 50 keywords with 4 articles a month and a dedicated account manager, Enterprise from S$3,550/month for unlimited keywords and 12 articles. It also sells a separate SEO Subscription Package from S$350/month with no long-term commitment and cancellation at any time with zero penalty. That S$350 is the subscription's own list price, not a post-grant price, so ask what scope it actually covers. VERZ DESIGN publishes SEO Essentials from S$900/month for 20 local keywords on a 6-month commitment, Growth from S$1,200/month for 30 commercial keywords with AI Search Optimisation on a 12-month commitment, and Elite from S$3,500/month, plus corporate websites from S$2,500 and e-commerce from S$5,000. Awebstar publishes website packages too, at S$1,494, S$2,584 and S$4,494 including a year of domain and hosting. The other five quote by enquiry, though three leak a floor. IMPOSSIBLE MARKETING now publishes cost guidance on its own site: SEO from S$1,500 a month for SMEs, rising to S$3,000+ in finance or legal, Google Ads from S$1,000 a month excluding ad spend, social ads S$800 to S$1,500 and content marketing S$1,000 to S$2,000. That is a floor rather than a rate card, since the same page says it customises the plan, and it sits at roughly double the S$800 and S$850 entry tiers above. OOm's enquiry form's lowest monthly budget band is S$1,500 to S$3,000, and Heroes of Digital's proposal form starts at S$3,000 to S$5,000. Compare the commitment column, not just the monthly figure. The cheapest published plan here is also one of the ones with a 6-month tie-in.
There are three separate cost buckets, and the common mistake is budgeting only for the management fee without the ad spend. (1) SEO RETAINER: the three published rate cards in this guide run from S$800 to S$3,550 a month, with MediaOne's cancel-anytime subscription starting lower at S$350. More competitive industries such as legal, finance, property and healthcare, or regional targeting, cost more. SEO fees cover the agency's time for on-page optimisation, content, link building and technical work. There is no separate ad spend for organic SEO. (2) GOOGLE ADS (SEM): you pay TWO costs, the agency's MANAGEMENT FEE, roughly S$500 to S$1,500 or more a month depending on complexity, PLUS the AD SPEND budget you pay directly to Google, which can range from S$1,000 to S$10,000 or more a month. Be very clear which is which when comparing quotes. (3) WEBSITE BUILD: Awebstar publishes S$1,494 for up to 5 pages, S$2,584 for a customised 10-page build and S$4,494 for 20 pages, each including a year of domain and hosting. Verz Design quotes corporate sites from S$2,500 and e-commerce from S$5,000. SOCIAL MEDIA MANAGEMENT runs roughly S$800 to S$2,500 or more a month for content, posting and basic community management, with paid social ad spend on top. The SEO and website figures above are quoted from the agencies' own pages as at 10 September 2026. The management-fee, ad-spend and social bands are market estimates rather than published prices, so confirm them directly.
PSG closes on 29 SEPTEMBER 2026. EnterpriseSG's own PSG page now carries a notice stating that EDG, MRA and PSG will cease on 29 September 2026, and that from 30 September onwards you apply for business grant support under the EDGE grant instead. It adds that ongoing submissions and projects will continue to be processed after that date, and that you may still submit your claims on project completion. So a PSG application already in the system is safe; a quote you have not yet applied for is not. EDGE combines the three flagship grants into one, supports up to S$100,000 a year for eligible activities, and lifts overseas-expansion support to up to 70% of costs for SMEs, up from 50%, and up to 50% for non-SMEs. The practical read for anyone shortlisting an agency this month: if you want your website or SEO retainer co-funded under PSG's up-to-50% and S$30,000 cap, the application has to go in before 29 September. If it will not, scope the project against EDGE instead and ask the agency which scheme it is quoting under. WHILE PSG RUNS, WHAT ENTERPRISESG PUBLISHES: up to 50% of eligible costs for local SMEs, up to S$30,000. Eligibility is registration and operation in Singapore, at least 30% local equity held directly or indirectly by Singaporeans or Singapore PRs, group annual sales turnover not exceeding S$100 million OR group employment not exceeding 200 employees, and the solution must be used in Singapore. Charities, IPCs, religious entities, VWOs, government agencies and subsidiaries, and societies are not eligible. Each complete application usually takes about 6 weeks. Note that the GoBusiness PSG page words the shareholding test more narrowly, as applying for selected solutions only, so check the criteria attached to the specific solution rather than assuming either version. THE TIMING RULE THAT CATCHES PEOPLE OUT: you must not have made payment, or any form of deposit, to the vendor before you submit your application. Retrospective applications are not supported. Verz Design's own FAQ confirms you can wait for IMDA's Letter of Offer before placing a deposit. Group applications are not allowed and each UEN should be associated with only one application. WHICH OF THE 8 ADVERTISE IT, re-checked 10 September 2026: OOm, MediaOne, Impossible Marketing, Verz Design and Awebstar. Construct Digital, First Page and Heroes of Digital do not.
(1) 'GUARANTEED #1 ON GOOGLE' is the single biggest red flag. No legitimate agency can guarantee a specific Google ranking. Google's algorithm is complex, constantly updated and not for sale. You can run this test on any shortlist, including ours: Awebstar's SEO services page still describes services that guarantee number one on Google ranking, and its package table ticks 'Guaranteed Result' on all three tiers including the cheapest S$800 Starter. Two others take the opposite position in writing: Heroes of Digital lists a rankings guarantee among things it refuses to do and states in its FAQ that no responsible agency should promise first-page rankings, and Verz Design names the 'Guaranteed #1 Ranking' promise as a red flag on its own pricing page, offering instead what it calls a performance commitment based on probability and work. (2) VAGUE OR NO REPORTING. A legitimate agency provides regular, transparent reports on organic traffic, ranking movement, conversion data and ad performance tied to agreed KPIs. If they are evasive about what they report or how often, walk away. (3) NO INDUSTRY-RELEVANT PORTFOLIO. Ask specifically to see results achieved for a business similar to yours. (4) LOCK-OUT FROM YOUR OWN ACCOUNTS. You must own your Google Ads account, Analytics property, Search Console and website backend from day one. Some agencies set these up in their own name and hold the data if you leave. Insist on ownership in writing. (5) LOCK-INS WITH NO EXIT CLAUSE. Note that a stated commitment is not the same as a hidden one: two of the three published rate cards in this guide state 6 and 12-month commitments openly, which is the honest version. (6) SUSPICIOUSLY LOW FEES. Very cheap SEO often involves black-hat tactics that can get your site penalised. Verz Design makes the same point on its own pricing page about S$500 packages. (7) VANITY METRICS ONLY. Impressions and follower counts without leads, calls or sales mean nothing. (8) ANYONE ASKING FOR YOUR CORPPASS OR CHARGING A GRANT-FILING FEE. GoBusiness warns companies not to share Corppass with vendors to submit applications or claims, the applicant company must apply for and manage the grant itself, and EnterpriseSG states there are no compulsory application fees for its schemes. (9) PAYMENT REQUESTS FROM THE WRONG ADDRESS. OOm published a notice on 26 February 2026, still on its site on 10 September 2026, about an unauthorised party impersonating it by email from a Gmail address to request payment. Verify any change of bank details by phoning your account manager on a number you already had.
GEO (Generative Engine Optimisation, also marketed as AIO or AI SEO) is about getting your business named and cited INSIDE AI-generated answers, in Google AI Overviews, ChatGPT, Gemini and Perplexity, rather than only ranking in the ten blue links underneath. It has already stopped being a differentiator. As of 31 August 2026 ALL EIGHT agencies in this guide sell it as a named service: OOm's GEO SEO, MediaOne's GEO/AIO, First Page's dedicated ChatGPT, Gemini, Perplexity and Claude pages, Impossible Marketing's AI SEO, Heroes of Digital's AI SEO and SEO for ChatGPT, Construct Digital's GEO plus AI marketing consulting, Verz Design's AI Search Optimisation, and Awebstar's AI SEO line. HOW IT DIFFERS FROM SEO: classic SEO optimises for a ranked list of links, GEO optimises for being the source an AI model quotes. The foundations overlap heavily, since both need crawlable, well-structured pages, clear entity and brand information, genuine expertise, and third-party mentions and reviews. What differs is the emphasis on quotable, self-contained answers, structured data, and consistent factual information about your business across the web. DO YOU NEED IT? If your customers research before buying, as in professional services, B2B, healthcare, education and high-consideration purchases, AI answers are already intercepting some of that research. If you sell on immediate local intent, such as a walk-in salon or a food stall, classic local SEO and your Google Business Profile still matter more. THE QUESTION THAT SEPARATES REAL GEO FROM REPACKAGED SEO: ask what they measure and how they report it. AI citations do NOT show up in Google Search Console, so an agency charging for GEO must be able to show you its own tracking, meaning which prompts it monitors, on which platforms, and how often your brand appears. Note that pricing can differ by tier: Awebstar reserves AI citation tracking for its top S$2,300 package. And be sceptical of anyone promising placement, since Heroes of Digital's own FAQ says no agency can guarantee inclusion in AI-generated answers.
Each model has distinct trade-offs, and the right answer depends on your budget, volume of work and need for specialisation. IN-HOUSE: you hire a full-time digital marketer or team on your payroll. PROS: deep product knowledge, faster iteration, full accountability, data stays internal, and long-term institutional knowledge. CONS: expensive, since a capable digital marketer in Singapore typically commands S$4,000 to S$7,000 or more a month in salary plus CPF and benefits, hard to cover all specialisations across SEO, SEM, content, social, analytics and development, and a steep learning curve if this is your first digital hire. Best for businesses with sustained volume to justify a full-time hire, or where deep product knowledge is a competitive advantage. AGENCY: you outsource to a specialist firm. PROS: a team with multiple specialisations, faster to deploy, the agency absorbs training and tool costs, and you can scale up or down. CONS: less invested day to day, account manager turnover can disrupt continuity, and you are one of many clients. Best for businesses that need a range of services, lack in-house expertise, or want speed to market. Note the entry points here: MediaOne's cancel-anytime subscription starts at S$350 a month and Awebstar's Starter at S$800, both below a single month of an in-house salary. FREELANCER: you engage an individual specialist. PROS: often lower cost than an agency, potentially very strong in one area such as pure SEO or Google Ads, and a more personal relationship. CONS: one person's capacity, no built-in backup, and harder to cover multiple disciplines. Best for a specific focused need on a tighter budget. COMMON HYBRID: an agency or freelancer for specialist channels such as SEO and paid media, while a part-time or junior in-house person handles content and social.
