Tollyjoy, the home-grown baby and mother care brand that has been on Singapore shelves since 1971, is winding down. The company posted a farewell letter on its own website and on Facebook in mid-September, and is clearing stock through its retail partners at what it calls "special farewell prices".
> Quick view: Tollyjoy is ending the brand after 55 years. There is no closing date and no list of shops, only "retail partners" and "while stocks last". Online prices at the big baby shops had not moved when we checked on 21 September, so the clearance looks like an in-store thing. If your baby drinks from a Tollyjoy bottle, buy spare teats first.
What Tollyjoy actually said
The letter, titled "Thank You & Farewell... Soon", is on tollyjoy.com.sg. The key lines:
- Tollyjoy will "soon be taking our final bow and winding down the brand".
- Parents are invited to "visit our retail partners and pick up your favourite Tollyjoy products at special farewell prices, while stocks last".
- Afterwards, Tollyjoy "will no longer grace the retail shelves".
That is everything the brand has put in writing. It does not give an end date, does not name the retail partners, and does not say how deep the farewell prices go. Tollyjoy makes products under two names, Tollyjoy and Little Precious, and the letter only mentions Tollyjoy. Whether Little Precious ends too is not yet known.
Tollyjoy's own web shop still shows its catalogue, but every product is set so it cannot be added to a cart. Buying now means going through a retailer.
What we found on the shelves (21 September 2026)
Reports name FairPrice supermarkets plus baby shops such as Little Baby and Baby Kingdom as places that carry Tollyjoy. We checked all three online stores on Monday afternoon.
| Retailer (online) | Tollyjoy lines listed | In stock | Farewell markdown online? |
|---|---|---|---|
| Baby Kingdom | 79 | 24 | No, all at normal price |
| Little Baby | 7 | 7 shown | One: Express Steam Sterilizer S$50 (was S$89.90) |
| FairPrice Online | 2 | 1 | No (Air-Filled Rubber Cot Sheet S$19.90) |
Two things stand out. First, most of Baby Kingdom's Tollyjoy range is already sold out online: 55 of its 79 listings, including almost all the milk bottles, the manual breast pump, the laundry detergents and the scented wipes. Second, nobody has cut prices online across the board, which suggests the "farewell prices" are being run on physical shelves. Ring the outlet before you go, and ask whether they still have the specific item.
What to buy before it is gone
Teats, if you use Tollyjoy bottles. Teats wear out and need replacing every couple of months, and they are the part that will be hardest to find later. On 21 September Baby Kingdom still had these in stock:
- Silicone Feeding Nipple, long type, set of 2: S$4.50
- Silicone Nipple, cross cut, 2 pcs: S$4.90
- Silicone Wide Neck Nipple, anti-colic air vent: S$5.90
Match the neck type (slim or wide) and the flow your baby is on now, and buy the next flow size up as well.
Everyday basics at pocket-money prices. Little Baby lists the 3-way training cup at S$3.50, the baby comb at S$1.90 and the nose cleaner at S$4.50. Baby Kingdom has 2-in-1 unscented baby wipes from S$3.20, pacifiers at S$6.50 and bottle brushes at S$5.90.
The one real markdown we could see online is the Tollyjoy Express Steam Sterilizer at S$50 at Little Baby, down from S$89.90. If you buy an appliance from a brand that is closing, keep the receipt and ask the shop who handles warranty claims, because Tollyjoy may not be around to honour one.
What it means for parents
For most families this is a small change: Tollyjoy's range was mainly affordable basics, and every major baby brand sells a replacement. The people it matters to are parents whose baby has settled on a Tollyjoy teat. Babies can be fussy about a switch, so the sensible move is to stock a few months of spare teats now and move to a new bottle system slowly, rather than when the last teat splits.
It is also the end of a name many Singapore parents grew up with. The farewell letter thanks "every parent and family who welcomed Tollyjoy into your homes", and says the brand has grown "alongside generations of families".
Prices and stock above were checked on the retailers' own websites on 21 September 2026 and move quickly during a clearance. In-store prices may differ.
Photo: Tollyjoy official (tollyjoy.com.sg farewell page).
