Sweetest Moments Is Running a 5-Day SG61 Flash Sale — Up to 61% Off a Different Treat Each Night, 27–31 July 2026 (6.10pm–6.10am Only)
Food

Sweetest Moments Is Running a 5-Day SG61 Flash Sale — Up to 61% Off a Different Treat Each Night, 27–31 July 2026 (6.10pm–6.10am Only)

Homegrown celebration bakery Sweetest Moments is marking Singapore's 61st birthday with a 5-Day Flash Sale: from Monday 27 to Friday 31 July 2026, one signature treat drops each day at up to 61% off, but only inside a 12-hour overnight window from 6.10pm to 6.10am, while stocks last. Monday is the Nostalgic Tea Party Set (U.P. $38.90) at 61% off, Tuesday the Savoury Laksa Cookies at a flat $6.10 (U.P. $7.90), Wednesday the Coffee or Pandan Gula Melaka Swiss Roll (U.P. $19.90) at 61% off, Thursday a set of 10 National Day brownies (U.P. $19.00) at 61% off, and Friday the National Day Mini Cupcakes (U.P. $43.90) at 61% off. No code needed — the discount applies automatically at checkout, one redemption per customer. Sweetest Moments is halal certified.

Sarah Lim24 July 20265 min read

Most National Day bakery deals are a flat few dollars off. Sweetest Moments has gone for something more theatrical: a 5-Day SG61 Flash Sale where a different signature treat drops each night at up to 61% off — but only if you catch it inside a 12-hour overnight window.

The homegrown celebration bakery — the one many Singaporeans already know for baby full-month and 100-day gift boxes — is running this from Monday 27 to Friday 31 July 2026.

The catch: 6.10pm to 6.10am only

This is the part to get right, because it is unusual.

  • The deal is live only from 6.10pm to 6.10am each day. That 12-hour overnight slot is a nod to SG61, and orders placed outside it do not get the price.
  • Check their socials first. Each day's treat is revealed on Sweetest Moments' social media, so look there before you order.
  • No code needed. The discount applies automatically at checkout — just add to cart during the window.
  • One redemption per customer, while stocks last each night.
  • Delivery charges apply separately, and self-pickup is available.

Sweetest Moments is halal certified (MUIS C8809), so the whole run is open to everyone.

The 5-day lineup, night by night

Sweetest Moments SG61 flash deal poster for Monday: the Nostalgic Tea Party Set, a pink box of old-school Singapore treats, marked 61% off, usual price $38.90.
Monday 27 July — Nostalgic Tea Party Set, usual $38.90, at 61% off (about $15.17). (Image: Sweetest Moments)

Monday 27 July — Nostalgic Tea Party Set. A box of old-school Singapore treats (the "Nostalgic Singapore Old School Treats" set), usual price $38.90, at 61% off — about $15.17.

Sweetest Moments SG61 flash deal poster for Tuesday: Savoury Laksa Cookies in a National Day tin, now $6.10 from a usual $7.90.
Tuesday 28 July — Savoury Laksa Cookies, a flat $6.10 (usual $7.90). (Image: Sweetest Moments)

Tuesday 28 July — Savoury Laksa Cookies. A tin of laksa-flavoured cookies at a flat $6.10, down from $7.90. Note this one is a themed $6.10 price rather than a full 61% cut — it is the novelty pick of the week.

Sweetest Moments SG61 flash deal poster for Wednesday: Coffee and Pandan Gula Melaka Swiss Rolls, marked 61% off, usual price $19.90 each.
Wednesday 29 July — Coffee or Pandan Gula Melaka Swiss Roll, usual $19.90, at 61% off (about $7.76). (Image: Sweetest Moments)

Wednesday 29 July — Coffee or Pandan Gula Melaka Swiss Roll. Two local-flavour swiss rolls, usual $19.90 each, at 61% off — about $7.76.

Sweetest Moments SG61 flash deal poster for Thursday: a plate of 10 National Day themed individual brownies with SG61 toppers, marked 61% off, usual price $19.00.
Thursday 30 July — 10 National Day themed brownies, usual $19.00, at 61% off (about $7.41). (Image: Sweetest Moments)

Thursday 30 July — 10 National Day Themed Brownies. A set of ten individual brownies with SG61 toppers, usual $19.00, at 61% off — about $7.41.

Sweetest Moments SG61 flash deal poster for Friday: National Day themed Mini Cupcakes with red-and-white swirls and a Singapore flag, marked 61% off, usual price $43.90.
Friday 31 July — National Day Mini Cupcakes, usual $43.90, at 61% off (about $17.12). (Image: Sweetest Moments)

Friday 31 July — National Day Themed Mini Cupcakes. The "Fly Our Flag High" mini cupcakes with red-and-white swirls and flag toppers, usual $43.90, at 61% off — about $17.12.

Which night to catch

Go by the usual price, since 61% off a dearer item saves more in dollars. The Friday Mini Cupcakes are the biggest saving — roughly $26.78 off — followed by the Monday Tea Party Set. Those are the two nights worth an alarm.

The prices above are our estimate from the stated 61% discount; the exact figure lands at checkout. And the single thing to remember: the discount only appears once you are inside the 6.10pm–6.10am window, one order per customer, while stocks last.

The daily SG61 lineup — one treat per night, 6.10pm–6.10am, while stocks last

DayTreatDealUsual price
Mon 27 JulNostalgic Tea Party Set61% off (~$15.17)$38.90
Tue 28 JulSavoury Laksa Cookies$6.10$7.90
Wed 29 JulCoffee / Pandan Gula Melaka Swiss Roll61% off (~$7.76)$19.90
Thu 30 Jul10 National Day Brownies61% off (~$7.41)$19.00
Fri 31 JulNational Day Mini Cupcakes61% off (~$17.12)$43.90

Frequently Asked Questions

How does the Sweetest Moments SG61 flash sale work?

Each day from Monday 27 to Friday 31 July 2026, Sweetest Moments drops one signature treat at up to 61% off. The important part is the window: the deal is only live from 6.10pm to 6.10am — a 12-hour overnight slot chosen as a nod to SG61 — and it runs while stocks last each night. You check Sweetest Moments' social media each day to see which treat is on, then order on sweetestmoments.com.sg during the window. There is no promo code; the discount applies automatically at checkout once you are inside the 6.10pm–6.10am period. It is limited to one redemption per customer. Delivery charges apply separately, and self-pickup is available.

What is the full 5-day lineup and how much do I save?

Monday 27 July: Nostalgic Tea Party Set, a box of old-school Singapore treats, usual price $38.90 at 61% off (about $15.17). Tuesday 28 July: Savoury Laksa Cookies at a flat $6.10, down from $7.90 — note this one is a themed $6.10 price rather than a full 61% cut. Wednesday 29 July: Coffee or Pandan Gula Melaka Swiss Roll, usual $19.90 at 61% off (about $7.76). Thursday 30 July: a set of 10 National Day themed individual brownies, usual $19.00 at 61% off (about $7.41). Friday 31 July: National Day themed Mini Cupcakes, usual $43.90 at 61% off (about $17.12). The biggest dollar saving is the Friday Mini Cupcakes at roughly $26.78 off. Prices shown are our estimate from the stated 61% discount off each usual price; the exact figure applies at checkout.

Is Sweetest Moments halal?

Yes. Sweetest Moments carries MUIS halal certification (certificate C8809), and the halal mark appears on the brand's own SG61 promotional materials. That makes the flash sale accessible to Muslim customers across the whole five-day run. As always with halal certification, it is issued per business and renewed periodically, so check the current certificate if you need to confirm on the day.

Which night is the best deal to catch?

Go by the usual price, because 61% off a pricier item saves more in dollar terms. The Friday Mini Cupcakes (usual $43.90, about $17.12 after the cut) is the biggest saving at roughly $26.78, followed by the Monday Nostalgic Tea Party Set (usual $38.90, about $15.17). Those are the two nights worth setting a 6.10pm alarm for. The Tuesday Laksa Cookies at $6.10 is the novelty pick rather than the value one — it is a small themed price, not a deep percentage cut. Whichever night you choose, remember the discount only shows once you are inside the 6.10pm–6.10am window, one order per customer, while stocks last.

Current Promos

Ends 1 Aug
Up to 61% off
Sweetest Moments — SG61 5-Day Flash Sale (how it works)

**A different signature treat at up to 61% off each day, Monday 27 to Friday 31 July 2026 — but only inside a 12-hour overnight window, 6.10pm to 6.10am, while stocks last.** The mechanics: (1) Check Sweetest Moments' social media each day to see that day's drop. (2) The sale is live 6.10pm–6.10am only — a nod to SG61 — so orders placed outside that window don't get the price. (3) No code needed; the discount applies automatically at checkout, just add to cart. (4) Limited to one redemption per customer, while stocks last each night. Delivery charges apply separately, and self-pickup is available. Sweetest Moments is halal certified (MUIS C8809).

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