Auntie Anne's has done the National Day sums and landed on the number everyone will notice: 61 cents for a Cinnamon Sugar Pretzel on Sunday 9 August 2026, down from the usual $3.90. That is $3.29 off, roughly 84% off, and it is the cheapest a pretzel is going to get in Singapore this year.
It is also, predictably, the hardest thing in this campaign to actually get.
The 61-cent pretzel, and the catch
The deal opens at 12pm on 9 August and is capped at the first 100 customers per outlet, one redemption per person. That last detail is what makes the maths so unforgiving. One per person, not one per transaction, means you cannot send one person to collect for the family — and the 100th person in the queue takes the last one at that outlet.
With 12 outlets islandwide, that is about 1,200 discounted pretzels in total. For a snack counter in a busy mall on National Day, 100 is not many.
Three things worth knowing before you plan around it:
- It is Cinnamon Sugar only. You cannot put the 61 cents towards a Milo Dinosaur or anything else on the menu.
- 9 August 2026 is a Sunday. The public holiday in lieu is Monday 10 August — so the deal lands on the Sunday, and the day off is the day after. If you were assuming you could sleep in on the holiday and stroll down for it, you have the wrong day.
- Plan on walking in. Auntie Anne's materials describe it as an in-outlet deal from 12pm and make no mention of delivery platforms.
The part you can actually get: two new local flavours
Running in parallel, and far more forgiving, are two brand-new limited-edition flavours on sale from 27 July to 31 August 2026 — five weeks rather than one lunchtime. Both take Singapore's most nostalgic kopitiam drinks and rebuild them as pretzels.
The Milo Dinosaur Pretzel ($4.50) is the showier of the two. The signature golden-brown pretzel gets coated in velvety white chocolate, then finished with a thick, deliberately excessive dusting of Milo powder — which is the entire premise of a Milo Dinosaur, so anything less would have missed the point. No straw required.
The Horlicks Pretzel ($4.20) is the quieter sibling: creamy, malty and comforting, on the same buttery pretzel dough. If the Milo one is the childhood treat, this is the one you were given before bed.
Both are available at all outlets, on delivery platforms, and online for corporate and bulk orders — which makes them the sensible option if you want to try the campaign without standing in a queue at noon, or if you need to feed an office.
Where to find them
All 12 Auntie Anne's Singapore outlets are taking part:
| Outlet | Unit |
|---|---|
| AMK Hub | #01-09/10 |
| Northpoint City | #B1-K2 |
| Hillion Mall | #B2-31 |
| JEM | #B1-32 |
| Jewel Changi Airport | #B2-272 |
| NEX | #03-K10 |
| Parkway Parade | #B1-08 |
| Plaza Singapura | #B2-37 |
| Paya Lebar Quarter | #B2-K7 |
| VivoCity | #B2-K6 |
| Waterway Point | #B1-K13A |
| Bugis Junction | #B1-K05A |
Since every outlet gets its own 100, which queue you join matters more than how early you leave the house. Jewel, VivoCity, Plaza Singapura and NEX will draw the heaviest National Day weekend traffic. Hillion Mall, Bugis Junction, Waterway Point and Northpoint City are usually the softer bets for a Sunday lunchtime snack counter.
Every Auntie Anne's outlet in Singapore is MUIS halal certified, with ingredients from approved sources. The brand also offers vegan-friendly and vegetarian-friendly options — the dough can be made egg-free and dairy-free by leaving out the butter.
Is it worth the queue?
Honestly: the 61-cent pretzel is a fun thing to catch if you are already at the mall on National Day, and a poor use of a Sunday if you are making a special trip for it. Saving $3.29 is a saving of $3.29.
The new flavours are the more interesting half of this campaign. They are full price, but they are also the only chance to eat a Milo Dinosaur with your hands, and they are around until 31 August.
