Supermarket shelf tags will soon tell you what you are really paying per kilo, per litre or per piece across far more of your grocery list. The Competition and Consumer Commission of Singapore (CCS) and the Consumers Association of Singapore (CASE) announced on 28 September 2026 that the unit pricing pilot is being expanded from 1 October 2026 to more supermarket operators, a wider range of grocery items and, for the first time, online stores.
> Quick view: starts 1 Oct 2026 · FairPrice, Sheng Siong, Prime, Don Don Donki and RedMart from 1 Oct · Cold Storage and Giant from 1 Nov · 40 grocery categories, from rice and milk to diapers and sauces · online unit prices at Sheng Siong and RedMart from 1 Oct · each operator runs for eight weeks · nothing to sign up for
What is changing
A unit price is the price per standard unit of a product, printed next to the selling price, such as "$X per litre" or "$Y per kilogram". It lets you compare a 1.5kg bag against a 2kg bag, or a house brand against a big brand, without doing the division yourself.
According to CCS's media release of 28 September 2026:
- More operators. Don Don Donki and RedMart join the five chains from the first stage (NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant).
- Staggered start. FairPrice, Sheng Siong, Prime, Don Don Donki and RedMart start on 1 October 2026. Cold Storage and Giant start on 1 November 2026.
- Eight weeks each. Each operator takes part for eight weeks, so this stage is a trial window rather than a permanent rule.
- Online for the first time. Sheng Siong and RedMart will show unit prices for selected categories on their online stores from 1 October. The other operators will roll out online "progressively".
- More items. The list now covers commonly bought groceries such as flour, milk, butter, snacks, soups and sauces.
Which groceries get unit prices
CCS lists 40 product types across these groups:
| Group | What is covered |
|---|---|
| Bread and cereal | Rice, flour, bread, noodles and pasta |
| Meat | Chilled pork, beef, mutton and poultry, frozen meat, meat preparations |
| Fish and seafood | Chilled and frozen fish, other seafood, seafood preparations |
| Milk, cheese and eggs | Formula milk powder, eggs, milk and dairy products |
| Oils and fats | Cooking oils, butter and other fats |
| Fruit | Fresh tropical fruit, citrus, berries and other fresh fruit, preserved fruit and nuts (fresh cut fruit is excluded) |
| Vegetables | Fresh leafy, fruit and root vegetables, other vegetables and preparations |
| Sugar and spreads | Sugar, preserves and spreads |
| Drinks | Coffee and tea in powder or sachet form, soft drinks, other beverages |
| Household and personal care | Detergents, paper and tissue, shower products, diapers |
| Snacks | Snacks and chips, biscuits and cookies |
| Soups and sauces | Soups and broths, sauces, powders, herbs, spices and salts |
CCS notes that coverage may vary between outlets. The units follow the product: eggs by weight (per 100g), cooking oil by volume (per 100ml) and leafy vegetables per item.
Where you will see the labels
CCS says the labels will be in all NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant outlets during this stage. Don Don Donki is taking part at five outlets only:
- Jewel Changi Airport (#B1-224)
- PLQ Mall (#04-08)
- Tiong Bahru Plaza (#03-115)
- Bukit Panjang Plaza (#03-06)
- Waterway Point (#B1-10B)
Online, look for unit prices on Sheng Siong's and RedMart's stores first.
What it means for your grocery bill
Nothing gets cheaper by itself, but hidden price differences become visible. A few ways to use it:
- Check the bigger pack. The larger size is often, but not always, cheaper per kilo. The label now settles it on the spot.
- Do the sum on multi-buys. Weekly ads priced "2 for $X" or "3 for $Y" only pay off if you want that many. Compare the per-unit figure with the single-pack shelf tag before you load the trolley.
- Watch for shrinkflation. If a familiar pack quietly gets smaller at the same price, its unit price goes up. That is now easier to spot.
- House brand versus big brand. Compare per 100g, not per pack, because house brands often come in different sizes.
- Compare across chains. For items outside the pilot, or to compare between supermarkets, CASE's Price Kaki app lists unit prices for more than 13,900 daily essentials.
Fine print
- This is still a pilot. CCS says it will use feedback from this stage to decide on future plans, and has not announced a permanent rollout.
- Research firm Blackbox Research may approach shoppers at participating outlets or online for surveys and accompanied shopping trips. Taking part is voluntary.
- CCS gives the length of the pilot (eight weeks per operator) but has not published end dates for each chain.
*Cover: MissLobang graphic based on CCS's media release and unit pricing page, 28 September 2026 (ccs.gov.sg).*
