Sorella put the poster on its own Facebook page on the evening of 17 September 2026, and it is not shy about it: "THE BIGGEST LINGERIE WAREHOUSE SALE (YET)", everything below $20, starting 18 September.
> Quick view: everything below $20 · four brands, Sorella, Pierre Cardin Lingerie, Young Hearts and Felancy · from 18 Sep 2026, 11am to 7pm · Tan Boon Liat Building #05-09, 315 Outram Road, S169074 · about 3 minutes from Havelock MRT Exit 1 · no end date published, while stocks last.
The four brands are one company
This is not four retailers renting the same floor. Sorella, Pierre Cardin Lingerie, Young Hearts and Felancy all sit under the same Singapore owner, Sing Chye Heng Investment Holdings, which has been in intimate apparel here since 1975, and they share a single membership scheme across their stores. That is why one warehouse can clear all four at once, and it is also why the stock mix on the floor is worth thinking about before you go, because the four brands are priced very differently in normal life.
Where $20 is a real cut, and where it is not
A flat "everything below $20" sounds uniform. It is not. We opened each brand's own online store on 18 September 2026 and counted every price it publishes.
| Brand | Bra variants listed online | Online bra price range | Median | Under $20 online |
|---|---|---|---|---|
| Sorella | 1,020 | $29.90 to $89.90 | $52.90 | 0 |
| Pierre Cardin Lingerie | 971 | $32.90 to $79.90 | $49.90 | 0 |
| Young Hearts | 419 | $10.00 to $49.90 | $12.00 | 282 |
| Felancy | no Singapore online store | n/a | n/a | n/a |
Two things fall out of that.
First, on Sorella and Pierre Cardin Lingerie, a $20 bra is a genuine cut of roughly 60 to 70 per cent off what the brand charges online today. Not one of their combined 1,991 bra variants is priced under $20 on their own sites. And this is not a case of catching them between sales: neither brand has a single marked-down item online at all. All 2,162 of Sorella's variants and all 2,204 of Pierre Cardin's are at full price, with no compare-at price on any of them, and Sorella's own Shop Sale, Mega Sale and September Sales collections each return zero products when you open them. There is no competing discount to wait for.
Second, on panties, below $20 is roughly the everyday price. 633 of Sorella's 835 panty variants are already under $20 on its website, at a $18.90 median, and 419 of Pierre Cardin's 466 are too. If you were planning the trip for knickers alone, the sale is convenience rather than savings.
Young Hearts is the odd one out, because it is already running its own clearance. Of its 419 bra variants online, 282 are priced at $10 or $12, marked down from $26.90, while the remaining 137 sit at $42.90 to $49.90. So a $20 ceiling beats its full-price lines and loses to its clearance rail, which you can buy from home.
Felancy is the opposite case. It has no Singapore online store: felancy.com resolves to an empty shell and the working site, felancy.com.my, is the Malaysian one in ringgit. A warehouse sale is one of the few places to buy the brand here at all.
The practical bit
The address is Tan Boon Liat Building, #05-09, 315 Outram Road, Singapore 169074. Sorella's poster points you at Havelock MRT, Exit 1 on the Thomson-East Coast Line, which is a walk of about three minutes. Tan Boon Liat is an old light-industrial block, best known for its furniture showrooms, so it behaves like a working building and not a mall: the lifts queue, and casual parking is limited.
Hours are 11am to 7pm. Sorella has published no end date at all, on the poster or in the post. That matters more than it sounds, because a flat sub-$20 price cannot fall much further, so there is no last-day markdown to wait for. What does change is the size run, and on bras that thins fastest. If you want a specific cup size rather than whatever is left on the rail, the first weekend is the trip worth making.
Two things to bring: both cash and a card, since smaller warehouse sales do not always run full card terminals, and your current size, because a floor like this has no fitting rooms and no bra-fitting service. If you are unsure, Sorella's own stores do fittings, and its website ships free above $50 nett if you would rather size up first and buy later.
Related
- Best Singapore Promos & Deals This Month, the full urgency-sorted roundup of what is running now
- Great Singapore Sale 2026: There Isn't One, what replaced it and the year-end sale dates that matter
- 5 Best Online Shopping Deals in Singapore (2026), free-shipping minimums compared
- Baa Baa Sheepz Warehouse Clearance Sale, how a Singapore warehouse clearance usually runs
*Sale dates, hours, address, price point and participating brands read from Sorella Singapore's own campaign poster and its post on facebook.com/SorellaSingapore, published on the evening of 17 September 2026. All comparison prices and product counts read directly from each brand's own online store (sorella.com.sg, pierrecardinlingerie.com, youngheartslingerie.com) on 18 September 2026 and can change. No end date has been published; stock and sizes are while stocks last. Cover image: Sorella's official campaign poster for the sale (Sorella official).*
