Sony's year-end sale is on, and it is more than discounts. The Sony Days 2026 Year End Promotion runs from 5 November 2026 to 3 January 2027 across Sony Stores, the online store and authorised retailers, announced in a media release on 5 November. The money headlines: BRAVIA TVs from $1,399 with free gifts worth up to $598, up to $1,350 off the BRAVIA Theatre Quad, up to $800 off cameras, and up to 60% off selected audio. Around the discounts, Sony is running five roadshows, debuting its retro Official Goods merchandise in Singapore, and paying out shopping vouchers through an otter game.
> Quick view: 5 Nov 2026 to 3 Jan 2027 · BRAVIA from $1,399 + gifts up to $598 · Theatre Quad up to $1,350 off + free $1,019 SA-SW5 · cameras up to $800 off + free workshop · selected audio up to 60% off · 5 roadshows · voucher game pays $20-$50
The deals, by category
| Category | Offer | Worth noting |
|---|---|---|
| BRAVIA TVs | From $1,399, free gifts worth up to $598 on selected sizes | The gift scales with screen size |
| Home cinema | BRAVIA Theatre Quad: save up to $1,350, free SA-SW5 subwoofer | The subwoofer alone is worth $1,019 |
| Cameras | Up to $800 off selected models | Comes with a free Introduction Workshop |
| Audio | Up to 60% off selected products | Includes the newly introduced WH-1000XM4C |
The "up to" figures apply to selected models, so treat them as ceilings rather than the default: the exact per-model offers are on the Sony Days microsite.
The roadshow calendar
| Venue | Dates |
|---|---|
| Parkway Parade | 9 to 15 November 2026 |
| Jurong Point | 16 to 22 November 2026 |
| Millenia Walk (outside Harvey Norman) | 30 November to 6 December 2026 |
| Funan, Basement | 14 to 20 December 2026 |
| Westgate, Level 2 | 14 to 27 December 2026 |
Roadshows carry exclusive on-site savings, limited-time bundles and roadshow-only deals, which in past Sony roadshows have beaten the online prices, so if one is near you, check it before paying list online.
Beyond the discounts
- Official Goods lands in Singapore. Sony Creative Center's retro merchandise line, inspired by the CDix IV Metal46 cassette, the Flamingo PS-F9 portable vinyl player and the Walkman WM-F5, arrives as T-shirts, canvas bags and keychains in December. First time on our shores, and exactly the kind of thing that disappears fast.
- Free personalisation at 313@somerset. The flagship Sony Store launches its Personalisation counter this season, with complimentary personalisation options on selected purchases.
- The Female corner pays for gifting. Spend $500 on Sony products and receive a free K-beauty set featuring the Romantic Blush Lip & Cheek and the Sheer Blur Pot.
- The otter pays vouchers. Otter Bound, an interactive game on the microsite, gives Sony members a shot at $20, $30 or $50 sales vouchers plus a free-gift voucher that requires no purchase. Membership is free, so play before you buy anything.
What this means for you
- Sequence your purchase. Play Otter Bound first (free vouchers), then check whether a roadshow is running near you (on-site-only deals), and only then buy online. That order maximises the stack.
- The 60% is a ceiling. Audio discounts vary by model; the headline number belongs to selected products. The same goes for the TV free gifts, which depend on screen size.
- Mark the December dates. Official Goods only debuts in December, and the last two roadshows (Funan and Westgate) run mid-to-late December, so the season's second half has its own reasons to go back.
Source: Sony Electronics Singapore media release, "Unwrap Year-End Wonders with Festive Savings at Sony", 5 November 2026, received from Sony's PR team, and the Sony Days microsite, checked live on 6 November 2026. Photo: Sony Electronics Singapore.
