Sheng Siong's year-end catalogue is the one it builds its TV show around, and this year's runs for four weeks. Two of those weeks are left, and the live show starts this Saturday.
> Quick view: Sheng Siong Year-End Mega Promotion · to Thu 26 Nov 2026 · all Sheng Siong supermarkets, from 4am · every $20 spent = one PWP at $9.95: Softess 10-pack tissues (U.P. $14.80) or Heritage Farm 3L oil (U.P. $13.50) · rice 1kg $3.80, Farm Fresh 2L milk $6, Onwards 20 rolls $11.45 · The Sheng Siong Show live on Channel 8, Saturdays 9pm-10pm, from 14 Nov · 3 per customer per transaction, while stocks last
The purchase-with-purchase
This is the part worth planning a trip around. Each $20 on one receipt unlocks one PWP item, up to 3 per transaction:
| PWP item | Price | Usual price | You save |
|---|---|---|---|
| Softess 100% Virgin Pulp Softpack Tissues, 3-ply, 10 packs x 140 sheets (Safari Edition) | $9.95 | $14.80 | $4.85 (32%) |
| Heritage Farm Premium Canola & Sunflower Oil, 3L | $9.95 | $13.50 | $3.55 (26%) |
Both are marked Exclusive and run to 26 November. A third PWP, the Ferrero Collection T24 at $13.95, was for the first week only and ended on 5 November.
What else is cheap
The catalogue is long. These are the lines that stood out on Sheng Siong's poster:
- Rice and staples: Royal Umbrella Thai Hom Mali rice 1kg $3.80, Paddyking Thai mixed jasmine rice 2.5kg $6.95, Kangaroo Brand Low GI rice 2kg $10.25, Lady General condensed milk $1.95 a can, Lotte luncheon meat $3.80 a can.
- Milk and chilled: Farm Fresh milk 2L $6.00 ($3 a litre), Farm Fresh Ausfresh 2L $6.25, Magnolia fresh milk 946ml 2 for $6.35, ICC ice cream pints 2 for $20.95, Hand in Hand dumplings 400g 3 for $10.95, CP Korean crispy chicken 1kg $15.50.
- Drinks: Yeo's White Peach Tea 380ml 3 for $2.00, Ito En green tea 500ml 2 for $2.85, Cocolife coconut water 1L 2 for $5.95, Coffee Hock Gao Gao white coffee 2 for $9.95, Heineken 20 x 320ml $53.95 a carton.
- Snacks: Lay's Stax 100g $2.30, Pringles 2 for $5.95, Oreo 9-pack $3.05, Good Fortune XL peanuts $2.00 a tin.
- Household: Onwards 4-ply bathroom tissue, 20 rolls, $11.45 (about 57 cents a roll), UIC Active Power+ laundry powder 5.5kg $9.95, Energizer Max AA or AAA 15+5 $21.90.
- LION brands: Systema toothbrushes and Systema 750ml mouthwash are buy 1 get 1 free ($10.04 and $8.81), Mama Lemon 1L with refill $6.15, Shokubutsu body foam 3 for $10.15. Spending $18 on participating LION brands also enters a lucky draw for up to $8,000 in prizes, to 31 December.
- Formula: Friso Gold LockNutri Stage 3 800g $43.20 a tin, Grow Preschool Stage 4 1.8kg 2 for $136.10. Stage 3 and 4 milks count towards your spend; Stage 1 and 2 do not.
The full poster is below. Sheng Siong also has a separate Deepavali catalogue and a Christmas catalogue running in parallel; all three are on its promotions page.
The $2.5 million Sheng Siong Show
The headline on the poster is $2,500,000, the prize pool for The Sheng Siong Show, Sheng Siong's year-end live variety programme. It airs every Saturday, 9pm to 10pm, on Channel 8, from 14 November 2026 to 27 February 2027 (no show on 6 or 13 February 2027). Sheng Siong's wording is that every receipt gives you a chance to take part in the games and contests on the show. The contest terms are in store, so keep your receipts from now on.
The fine print
- Limits. 3 units per product, per customer, per transaction unless stated otherwise. While stocks last, first come first served. No traders.
- What does not count. Cigarettes, liquor, Stage 1 and 2 infant formula and Sheng Siong vouchers are excluded from the $20 PWP spend and from the show receipts.
- Timing. Offers are available from 4am, subject to stock. Prices were correct when printed and Sheng Siong can amend or withdraw them.
- Ended already. The fruits and vegetables section (USA green grapes $1.28 per 100g, Zespri SunGold kiwi $3.75) and the Ferrero PWP were 30 October to 5 November only.
- Online. Only selected items are sold online, so check the app before assuming the PWP applies there.
- Drinks deposit. Advertised prices for beverages under the container return scheme exclude the 10-cent deposit.
Tips
- Aim for $60. Three PWPs is the cap, so a $60 basket gets you three $9.95 items. Mixing the tissues and the oil is allowed as far as the poster says; the limit is per transaction.
- Pick your day. CHAS Blue cardholders get 6% off on Thursdays (12, 19 and 26 Nov) and CHAS Orange on Fridays (13 and 20 Nov), capped at $200 of spend per receipt per day. Seniors 60 and above get 4% on Tuesdays and Wednesdays, including today.
- Card rebates. The poster lists 6% on the BOC Sheng Siong Card and 5% on POSB Everyday and Citi SMRT, subject to each bank's terms.
- Compare before a big shop. Giant's 6% CHAS days also run to 27 Nov; our cheapest supermarket guide puts the chains side by side.
What this means for you: if you were going to stock up on tissue and cooking oil before Christmas, do it at Sheng Siong in the next two weeks. The full catalogue and its PDF are on Sheng Siong's Mega Promotion page.
*Source: prices, dates, limits, exclusions and show schedule from Sheng Siong's official Mega Promotion 30 Oct 2026 to 26 Nov 2026 catalogue on corporate.shengsiong.com.sg, read 11 November 2026. Savings and per-unit figures are our own arithmetic. Prices are set by Sheng Siong and may change; stocks are limited. Photo and artwork: Sheng Siong official.*
