Sheng Siong's big one is on the shelves: The Sheng Siong Mid-Year Mega Promotion 2026, a $2,500,000 mid-year sale, running 10–30 July 2026 at outlets islandwide.

> Quick view: $2.5M mid-year sale · 10–30 Jul 2026 · all outlets · PWP olive oil 2L $10.50 (47% off) + bamboo tissues $5.50 (38% off), every $20 spent, max 3 per transaction · staples from $1.80 · while stocks last.

The Purchase-with-Purchase rack is the real prize

Two items are flagged EXCLUSIVE on the flyer and run the full 10–30 July window:

  • Heritage Farm Sunflower & Extra Virgin Olive Oil 2L$10.50/bottle (U.P. $19.90) — save 47%
  • Softess 100% Bamboo Pulp Bathroom Tissues, 3-ply, 10 rolls x 220 sheets (a new arrival) — $5.50/bundle (U.P. $8.90) — save 38%

The mechanic: every $20 spent entitles you to buy these products at the special prices, and the offer is limited to 3 per customer per transaction unless otherwise stated.

A 47% cut on a 2-litre bottle of olive oil is the standout — that's a pantry item with a long shelf life and a price that doesn't usually move this far.

The staples worth building a trolley around

Clear wins across the sheet, all 10–30 July unless stated:

ItemMega price
Kangaroo Premium Calrose Rice 5kg$11.50 / pack
Golden Circle Groundnut Oil 2L$9.90 / bottle
Naturel Rice Bran Oil 2L$8.70 / bottle
Coca-Cola Original Taste Less Sugar 24 x 320ml$13.35 / carton
Heineken Beer 10 x 320ml$30.45 / pack
Nestum 3-in-1 Original Multigrain Cereal 12s x 28g$4.60 / pack
Homesoy Original / Unsweetened Soy Milk 1L$2.40 / pack
Samdasoo Jeju Mineral Water 1L$1.80 / bottle
Marigold PF Juice 2L$2.00 / pack
Friso Gold LockNutri Step 3 Growing Up Formula 800g$41.00 / tin
Persil Low Suds Detergent Powder 4.5kg$14.55 / box
Dettol Disinfectant Liquid 1L$16.50 / bottle

Also on the sheet: Lee Kum Kee first-draw seafood soy sauce, Spam luncheon meat, Gardenia wraps, Tyrrell's chips, Magnolia wafer ice cream, Shimadaya sanuki udon, frozen Jean Fresh ribbonfish and squid, Energizer Max batteries, Banana Boat SPF50, and Angel tofu cat litter.

What's already gone

Two parts of the flyer had shorter windows that have now closed — worth knowing before you go hunting:

  1. Ferrero Rocher Chocolate (T16) 200g PWP at $7.95/box (U.P. $14.50, 45% off) — ran 10–16 July only.
  2. The entire Fruits & Vegetables page — cherries, strawberries, blueberries, SunGold kiwi, Muscat grapes, nectarines, honey mandarins, pumpkin, potatoes — was a 7-day offer period, 10–16 July.

The fine print

  1. The $20 that unlocks a PWP round excludes cigarettes, liquors, infant formula milk powder Stage 1 & 2 products, and Sheng Siong vouchers.
  2. Max 3 PWP items per customer per transaction, unless otherwise stated.
  3. No traders allowed — this isn't a bulk-resale channel.
  4. While stocks last, and prices hold unless otherwise stated on individual items.
  5. Terms and conditions apply; see in-store for full details.

Two more things to pocket

  • The Sheng Siong Show runs 2 May – 1 Aug 2026, live every Saturday on Channel 8, 9–10pm. Every receipt gives you a shot at taking part in the show's games and contests (same exclusions as above).
  • Lion Matsuri, 10–30 July, offers up to $8,000 worth of prizes with a minimum $18 purchase of participating LION brands — contest mechanics and period are set out in-store and on Sheng Siong's site.

Standing discounts you can pair with the trip

  • 4% off for Singaporeans and PRs aged 60 and above, every Tuesday and Wednesday — valid till 31 Dec 2026.
  • 4% off for CHAS cardholders, every Friday — valid till 31 Dec 2026.
  • Bank-card rebates of up to 6% are shown on the flyer, each with its own bank terms.

If you qualify for the senior discount, a Tuesday or Wednesday run before 30 July is the best-value window of the month.

Related

*Promotion details per Sheng Siong's official corporate promotions page (corporate.shengsiong.com.sg) and the official Mega Promotion newspaper advertisement published there, 10–30 July 2026. Item names and prices are transcribed from that flyer; dates, prices and terms are set by the retailer and can change — confirm in-store before buying. Cover image: Sheng Siong official Mega Promotion advertisement artwork.*