McDonald's Singapore has hitched its Happy Meal® to Marvel Studios' Spider-Man: Brand New Day**, which opens in cinemas today, 30 July 2026. The campaign runs 9 July to 12 August 2026, and every Happy Meal comes with a choice of one collectible Spider-Man mini-backpack toy or a Happy Meal® Readers book**.
> Quick view: free toy OR book with every Happy Meal® · 10 collectible Spider-Man mini backpacks · a new pair every Thursday, 11am · 9 Jul – 12 Aug 2026 · restaurants islandwide + McDelivery® · while stocks last · toys/books can't be bought separately and are non-exchangeable · Happy Meal® prices vary by restaurant.
The full toy calendar — 10 backpacks, two a week
Two new designs land every Thursday at 11am. Here's the whole run, straight off McDonald's campaign artwork:
| Week | Dates | The two toys |
|---|---|---|
| 1 | 9–15 Jul | McDonald's x Spider-Man Backpack · Black & Pink Spider-Man Backpack |
| 2 | 16–22 Jul | Red & Blue Spider Backpack · Purple & Green Spider-Man Backpack |
| 3 | 23–29 Jul | Yellow & Red Web Backpack · Blue Spider-Man Backpack |
| 4 | 30 Jul – 5 Aug | Green & Purple Spider Backpack · Red Spider-Man Backpack ← live from today |
| 5 | 6–12 Aug | Black Spider-Man Heart Backpack · Pink Spider-Man Backpack |
Each toy also comes with a Spider-Man™ Digital Experience. Weeks 1 to 3 have already been and gone — if you're completing the set, only Weeks 4 and 5 are still ahead, which is four of the ten designs.
Read or Play?
That's the choice McDonald's prints on the poster. Instead of a toy you can take the Happy Meal® Readers book — a Spider-Man: Brand New Day title built around the new film, walking through the friendly neighbourhood superhero's origins and powers with activities alongside. One Happy Meal gets you one item: toy or book, not both.
The fine print — read this bit before you queue
McDonald's prints all of this on the campaign artwork itself:
- While stocks last. Books and toys are only available while stocks last, and availability varies by restaurant. McDonald's says to enquire at the restaurant which book or toy is currently available.
- In the event of high demand, an alternative toy will be offered as a surprise — subject to availability. This is the clause that catches collectors out: turning up in Week 4 does not guarantee a Week 4 design.
- Can't be bought separately. Toys and books come with a Happy Meal only, and they're non-exchangeable.
- McDonald's can swap or reschedule. It reserves the right to replace the books and toys on offer without prior notice, and all promotion dates are subject to change without prior notice.
- Prices vary. McDonald's states Happy Meal® prices may vary across different restaurants. Menu listings commonly put a Happy Meal around S$5.95, but that's indicative, not an official islandwide price — check your outlet.
- Toys are shown for illustration purposes only, and display toys are not for sale.
Tips if you're collecting
- Go on Thursday, after 11am — that's when the new pair lands, and stock is deepest at the start of a window.
- Don't leave a design to the last day of its week. Once a design runs low, the "surprise" substitute clause kicks in and you'll get whatever's on hand.
- Two designs per window means one Happy Meal doesn't get you both — you'll need two visits (or two meals) per week to complete a pair.
- Four designs left. Weeks 4 and 5 are all that remain; the whole campaign closes 12 August 2026.
- Pair it with the film: Spider-Man: Brand New Day is in cinemas from today, and cheap-ticket timing matters more than the Happy Meal maths.
Related
- Cheapest Movie Tickets in Singapore (2026) — where to watch Brand New Day for the least
- Golden Village 'Kids Watch For Free' — children 6 & below, weekdays before 2pm — the family-cinema play
- McDonald's 20% Off 6pc Chicken McCrispy® via the App (till 2 Aug) — the grown-ups' order
- Best Singapore Promos & Deals This Month — the full urgency-sorted roundup
*Campaign details verified against McDonald's Singapore's official Happy Meal® page (mcdonalds.com.sg/happy-meal) and McDonald's own campaign artwork, including its printed terms (Jul 2026). Dates, toys, availability and prices are set by McDonald's and can change without notice — confirm at the restaurant before making a trip. Photo: McDonald's Singapore official campaign artwork. © 2026 McDonald's. © & ™ 2026 MARVEL. ©2026 CPII and MARVEL.*
