A good electric toothbrush costs S$59 to S$139 in Singapore, and the same Oral-B or Philips can be S$100 cheaper at a retailer than on the brand's own site. We re-read every price at five shops on 4 November 2026: COURTS now has the Oral-B iO2 at S$79, and Dyson's S$699 CameraJet is sold out at all four sellers.
Most people only need a S$59-S$139 brush, and the brand's own site is rarely the cheapest place to buy one.
> Quick view: best overall is the Oral-B iO3 at S$119 (Best Denki), or the iO2 at S$79 (COURTS); the cheapest Philips with a pressure sensor is the 3100 at S$59; the catch is brush heads, which cost S$16-S$60 per refill pack.
Electric toothbrush price in Singapore (November 2026)
The lowest price we could find for each step up, read on 4 November 2026:
- Under S$50: Zenyum Spark S$29.90, Oral-B Kids D12513K S$39 at COURTS (S$40.90 at Best Denki), Oral-B Vitality Pro D103 S$49 at Best Denki, ZenyumSonic Go S$49.90.
- Under S$100: Philips Sonicare 2100 S$55 (Philips), Philips Sonicare 3100 S$59 (Best Denki, Harvey Norman), Laifen Wave Special S$69, Oral-B iO2 S$79 (COURTS), ZenyumSonic 2.0 S$89.90.
- S$100 to S$200: Oral-B iO3 S$119 (Best Denki), Philips Series 5500 S$139 and Series 6500 S$189 (both Best Denki), Laifen Wave Pro Aluminium S$139 (Laifen), Oral-B iO5 S$199 (COURTS).
- S$200 and above: Oral-B iO6 S$259 and iO9 S$379 (both Best Denki), Philips DiamondClean 9000 S$279 (Best Denki), Prestige 9900 S$399 (Gain City), Dyson CameraJet S$699 (sold out).
How we picked and priced these
We first read every price on 28 September 2026 and re-checked them on 11 and 25 October and 4 November 2026, from the brands' own Singapore stores (Philips, Zenyum, Laifen and Dyson) and from the toothbrush ranges at Best Denki and Gain City, adding COURTS and Harvey Norman on 4 November. Oral-B's Singapore site does not sell direct, so its prices are the retailers'. Gain City's online-only 11.11 Singles Day Sale (2 to 15 November 2026) takes 13% off Oral-B brushes in the cart, not on the page; we confirmed those prices in a guest cart, and Philips toothbrushes get no discount there. Many Oral-B lines at COURTS are sold on an indent basis, so its delivery date depends on the supplier's lead time. Xiaomi and Oclean are left out because neither sells electric toothbrushes through an official Singapore store we could verify. Also on the shelves but outside the seven: Soocas Spark Aura S$39 at COURTS, Stryv Pocket Smile (Sanrio designs) S$69 and usmile P10 Pro S$95 at Best Denki.
How to choose an electric toothbrush
- Round head or sonic: Oral-B's small round heads oscillate tooth by tooth; Philips, Zenyum and Laifen use a longer sonic head that vibrates. Both clean well. Sonic heads feel gentler on sensitive gums; round heads reach behind back molars more easily.
- Pressure sensor: the one feature worth paying for. Brushing too hard wears gums down, and a warning fixes the habit. The Philips Sonicare 3100 (S$59, per Best Denki's spec list) and the Oral-B iO2 (S$79 at COURTS, per its spec list) are the cheapest here that have one.
- Heads are the real cost: plan on a new head every three months. That is about S$21-S$27 a year for Laifen, S$36 for Zenyum, S$56 for Oral-B iO, and S$55 to S$120 for Philips depending on the head.
- Check every retailer before the brand store: the Philips Prestige 9900 is S$399 at Gain City against S$499 on philips.com.sg, and the DiamondClean 9000 is S$279 at Best Denki against S$399. No retailer wins across the range: COURTS has the cheapest iO2 and iO5, Best Denki the cheapest iO3, iO6 and iO9, and Best Denki's Prestige 9900 (S$419) is S$20 dearer than Gain City's.
- Skip app features you will not use: SenseIQ and brushing maps are nice, but a 2-minute timer and pressure sensor do most of the work.
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