A good electric toothbrush costs S$70 to S$140 in Singapore, and the same Oral-B or Philips can be S$100 cheaper at Best Denki or Gain City than on the brand's own site. We read every price on 28 September 2026, including Dyson's new S$699 CameraJet.
Most people only need a S$70-S$140 brush, and the brand's own site is rarely the cheapest place to buy one.
> Quick view: best overall is the Oral-B iO3 at S$109 (Best Denki); cheapest decent sonic is ZenyumSonic 2.0 at S$71.90 until 1 Oct; the catch is brush heads, which cost S$16-S$45 per refill pack.
How we picked and priced these
We read every price on 28 September 2026 from the brands' own Singapore stores (Philips, Zenyum, Laifen and Dyson) and from the electric-toothbrush ranges at Best Denki and Gain City. Oral-B's Singapore site does not sell direct, so its prices are the retailers'. Xiaomi and Oclean are left out because neither sells electric toothbrushes through an official Singapore store we could verify.
How to choose an electric toothbrush
- Round head or sonic: Oral-B's small round heads oscillate tooth by tooth; Philips, Zenyum and Laifen use a longer sonic head that vibrates. Both clean well. Sonic heads feel gentler on sensitive gums; round heads reach behind back molars more easily.
- Pressure sensor: the one feature worth paying for. Brushing too hard wears gums down, and a light that warns you fixes the habit. The Oral-B iO3 (S$109) and Philips 3100 (S$65) are the cheapest brushes here that have one.
- Heads are the real cost: plan on a new head every three months. That is about S$21 a year for Laifen, S$26 for Zenyum at sale prices, S$80 for Oral-B iO and up to S$90 for Philips premium heads.
- Check the retailer before the brand store: the same Philips Prestige 9900 is S$399 at Gain City and Best Denki against S$499 on philips.com.sg, and Oral-B's iO6 is S$249 at Best Denki against S$379 at Gain City.
- Skip app features you will not use: SenseIQ and brushing maps are nice, but a 2-minute timer and pressure sensor do most of the work.
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