YouTube Premium Just Went Up Again in Singapore — Individual S$15.98, Family S$31.98, and the Family Plan Has Now Risen 78% in Under Two Years

> Quick view: YouTube has emailed Singapore subscribers about a price rise. Individual goes from S$13.98 to S$15.98 a month; Family goes from S$27.98 to S$31.98. Both new prices are already live on YouTube's own Singapore sign-up page, checked 21 August 2026. Two numbers worth carrying around: the Family plan has now gone S$17.98 → S$27.98 → S$31.98 in under two years, a 78% rise, and at S$31.98 it costs two cents more than two Individual memberships — so it only pays off from the third person.

YouTube Premium subscribers in Singapore have been told the price is going up, in an email sent to members. The company's stated reason, as quoted in the email, is to "continue delivering great service and features".

What changed

Both figures are confirmed twice over: they are the prices YouTube's email gave to existing members, and they are the prices YouTube's own Singapore sign-up page shows to new members — S$15.98 and S$31.98 — when checked on 21 August 2026.

The two-year arithmetic nobody is printing

This is the second increase in under two years, and the compounding is the story.

• Family: S$17.98 → S$27.98 (November 2024) → S$31.98 — a 78% rise, or S$14 more a month than in 2024.
• Individual: S$11.98 → S$13.98 (November 2024) → S$15.98 — a 33% rise.

In yearly money, a Family plan that cost S$215.76 two years ago now costs S$383.76. That is S$168 more a year for the same subscription.

The full Singapore price board

The email named Individual and Family. YouTube's own pages, read on 21 August 2026, price seven tiers — and three of the ones nobody is talking about are also sitting above the rate set in the last round.

*Premium prices from youtube.com/premium; Music Premium prices from music.youtube.com/music_premium. Both read on 21 August 2026 with Singapore pricing.*

If you are on Student or on Music Premium, do not assume you were spared. The reporting quotes the email on Individual and Family only, but the Student rate agreed in the last round was S$8.98 and YouTube's page now shows S$9.98; Music Premium was S$10.98 and S$17.98 and now shows S$11.98 and S$19.98. The document that settles it for you is your own next bill.

Where the Family plan stops making sense

Run the head count before you renew, because the break-even moved.

• Two people: two Individual memberships cost S$31.96. The Family plan costs S$31.98. You pay two cents more for the privilege of sharing an account.
• Three people: S$10.66 each — now it works.
• Six people (the account holder plus five family members aged 13+): S$5.33 each.

YouTube's own condition on the plan is that you "add up to 5 family members (ages 13+) in your household" — a household requirement, not a friends-and-colleagues one.

Premium Lite: what S$7 a month actually costs you

Lite is now S$8.98, a full S$7 below Individual — S$84 a year. YouTube's own description of the tier in the Singapore purchase flow is the fine print that matters: Premium Lite benefits are available on most non-music content, excluding Shorts, and ads may appear when you search or browse.

So: no ad-free YouTube Music, no Shorts, and not fully ad-free even where it applies. You keep ad-free viewing, background play and downloads on most regular videos. If that is the whole reason you subscribe, Lite is a genuine S$84 a year. If you subscribed for the music, it is a downgrade wearing a discount.

And one combination to avoid entirely: YouTube Music Premium on its own is S$11.98, while full Premium — which includes Music — is S$15.98. Four dollars separates a music-only plan from everything.

Your rights, in YouTube's own words

YouTube's Paid Service Terms set out what happens on a price change, and they are worth knowing before you decide:

• Section 7.3: any change to pricing for a paid service with recurring payments "will only apply following reasonable notice to you", and if you do not want to continue at the new price, you can cancel before the start of the next subscription period in which the new price applies.
• Section 4.1: you may cancel any time before the end of the current billing period; cancellation takes effect at the end of that period, you keep access until then, and you do not get a refund or credit for the remaining days.

There is no price protection: the terms say Google does not provide price protection or refunds if a price later drops.

What to do this week

1. Find your own effective date. It is in YouTube's email to you, not in any news report — there is no single national switch-over date.
2. Check what you are actually on. Sign in at youtube.com/paid_memberships and read your plan, your price and your next renewal date.
3. Count heads on Family. Under three people in the household, two Individual memberships cost the same or less.
4. Decide on Lite before renewal, not after. The S$84 a year is real, but so is losing ad-free music and Shorts.
5. If you are cancelling, do it before the next period starts — there is no partial refund once a period has begun.

Prices are set by YouTube and can change again; confirm the current figure on youtube.com/premium before you sign up or switch.

*Cover: YouTube's own YouTube Premium brand assets — the Premium landing-page background and the official YouTube Premium lockup, both from youtube.com/premium.*

Related

• 5 Best Telcos & SIM-Only Mobile Plans in Singapore (2026) — the other monthly bill worth re-checking
• 5 Best Broadband Plans in Singapore (2026) — fastest and cheapest ranked
• Best Subscription Plans to Watch FIFA World Cup 2026 in Singapore — how the streaming passes compare
• Cheapest Electricity Plans in Singapore (August 2026) — the biggest recurring bill of the lot