Cheese with a side of cute: The Laughing Cow has teamed up with Japanese plush icon Monchhichi for a limited-edition supermarket collectible, and it's still running — spend $18 on The Laughing Cow products in a single receipt and you get a FREE tote bag with a collectible keychain packed inside.
> Quick view: FREE The Laughing Cow x Monchhichi tote + 1 random keychain · with $18 spend on The Laughing Cow products (single receipt) · FairPrice, Cold Storage, Giant, Sheng Siong & Prime (participating outlets) · since mid-Jun 2026 · while stocks last · keychain design is random.
What you get
- A limited-edition tote bag — a reusable, practical carry that's good for groceries or travel.
- One collectible keychain, randomly packed inside — 1 of 4 designs to collect.
Three of the keychains are The Laughing Cow-themed, and the fourth is a Singapore-exclusive: the Monchhichi twins tucking into a local breakfast — kaya toast and kopi vibes — with Marina Bay Sands and the Merlion behind them. That SG-only design is the one everyone's after.
How to redeem
- Shop at a participating FairPrice, Cold Storage, Giant, Sheng Siong or Prime supermarket.
- Put at least $18 of The Laughing Cow products in a single receipt — spreadable cheese wedges, Cheese Dippers and cheese snacks add up quickly for a family shop. Only The Laughing Cow items count toward the $18.
- Redeem your gift set (tote + one random keychain), one per qualifying receipt, while stocks last.
The fine print
- The Laughing Cow products only — other groceries in the same basket don't count toward the $18.
- Keychain is random — you can't choose your design (including the SG-exclusive).
- While stocks last — it launched mid-June 2026 and quantities are limited, so several weeks in, the gifts (and the popular Merlion design) can run out at busy stores.
- Not every outlet carries the gifts — the full participating-store list is posted on The Laughing Cow SG's Instagram; check before a special trip.
Worth knowing
This is a licensed Bel Group x Sekiguchi collaboration (© 2026 Sekiguchi, licensed via El Brand Group), so the artwork is the real deal rather than a generic tie-in. If you're already buying cheese for the kids' lunchboxes, this is essentially free with a shop you'd do anyway — and you can stack it on top of a supermarket promo or pay with your CDC vouchers. Go early and off-peak for the best shot at the gifts.
Related
- Tai Sun x Creamier — FREE Blind-Box Pouch With $8 Nuts (Till 31 Aug) — another supermarket gift-with-purchase running now
- Swensen's Sundae Club @ Geneo — First 100g Ice Cream FREE — a build-your-own freebie for July
- Best Singapore Promos & Deals This Month — the full urgency-sorted roundup
*Deal details per The Laughing Cow Singapore's official channels and coverage by Eatbook and TheSmartLocal (Jul 2026). Redemption terms, participating outlets and stock are set by the brand and can change — confirm on The Laughing Cow SG's Instagram before heading down. Cover image: The Laughing Cow x Monchhichi official campaign artwork (© 2026 Sekiguchi, licensed via El Brand Group).*
