Cool down for cheap: Swensen's Unlimited has opened Sundae Club at its Geneo outlet — a self-serve, build-your-own ice cream bar — and to mark the launch, your first 100g of ice cream is FREE (with a minimum 100g purchase) for the entire month of July 2026.

> Quick view: build-your-own sundae · 48 ice cream & gelato flavours + 50+ toppings · $0.038/g (incl. GST) · first 100g FREE (min 100g purchase) · all July 2026 (1–31 Jul) · Geneo outlet only · 11am–10pm daily · while stocks last.

How build-your-own works

Sundae Club is priced by weight — $0.038 per gram (incl. GST). You grab a cup, scoop what you like, top it however you want, then weigh and pay for exactly what you built. There's no fixed cup size, so a light 100g cup runs $3.80 and a hearty 200g cup is $7.60 — before the launch offer.

The 100g-free maths

For July, the first 100g is free once you buy at least 100g. So a 200g creation costs you the price of just 100g — about $3.80 instead of $7.60. Keep your build around the 200g mark and you're getting roughly half off a proper sundae.

One thing to watch: toppings are weighed too. Brownie chunks, strawberry mochi, nuts and sauces all add grams, so a topping-loaded tower can quietly climb past 300–400g — the free 100g only offsets the first portion.

Flavours & toppings

There are 48 ice cream and gelato flavours, from crowd-pleasers like Vanilla and Cookies & Cream to local-leaning picks like Mao Shan Wang Durian with Sea Salt Gula Melaka, plus more than 50 toppings. Finish it off with strawberry mochi, a freshly-made waffle bowl, croffles and a spread of sauces.

The fine print

  1. Geneo outlet only — Swensen's Unlimited, 1 Science Park Drive, #01-06, Singapore 118221 (not regular Swensen's outlets).
  2. 11am–10pm daily.
  3. First 100g free needs a minimum 100g purchase — you pay for at least 100g to unlock the free 100g.
  4. Launch offer runs all July 2026 (1–31 Jul), while stocks last.
  5. Everything is priced by weight — toppings included.

Tips

  • Build a ~200g cup to get the most out of the free 100g.
  • Go easy on the heavy toppings before you weigh if you're watching the total.
  • It's off the beaten track at Science Park — pair it with a weekday visit or a Geneo mall run.

*Photo: Swensen's official (Sundae Club campaign visual).*

Related

*Deal details per Swensen's official channels (swensens.com.sg) and July 2026 launch coverage. Price, flavours and terms are set by Swensen's and can change — confirm on official channels before heading down.*