> Quick view: NOVELA's 11.11 VIP Sale runs Fri 6 to Wed 11 Nov 2026 at all 8 NOVELA stores, with up to 80% off selected beauty buys. Standouts: CK One 200ml at S$35 (RSP S$155), Burberry Brit Sheer 50ml at S$29 and Lolita Lempicka at 70% off, plus one 11am deal a day. These are VIP prices, in-store only, and no stamps are issued during the sale.
NOVELA is the homegrown beauty chain where the best prices go to members, and its 11.11 sale is its headline markdown of the year so far. The headline is up to 80% off, and the fragrance posters back it up: several designer perfumes are at 70% to 77% off their listed retail price. If you already hold a NOVELA membership, this is the week to restock.
*Photo: NOVELA official 11.11 VIP Sale posters.*
The offer
| Deal | Up to 80% off selected skincare, makeup and fragrance, Star Buys and bundles |
| Dates | Fri 6 to Wed 11 Nov 2026 |
| Where | All 8 NOVELA stores, in-store only |
| Who | VIP members (Gold or Lite) for VIP prices |
| Daily extra | One 11am deal a day, VIP-only, limited quantities |
Where to go: NOVELA has no 11.11 page on its website, so check NOVELA's store list for the nearest outlet and follow the 11.11 announcement on NOVELA's Instagram for the next 11am deal. Stores are at Bugis+, IMM, Paya Lebar Quarter, Tampines 1, Velocity@Novena Square, Yue Hwa, Changi City Point and CityLink Mall, open 11am to 10pm (Paya Lebar Quarter and Yue Hwa close at 9pm).
The Star Buys NOVELA has published
From NOVELA's 11.11 posters and Instagram posts on 6 November:
| Item | Usual price | VIP price |
|---|---|---|
| CK One EDT 200ml | S$155 | S$35 |
| Burberry Brit Sheer 50ml | S$118 | S$29 |
| MCM Ultra 75ml | S$162 | S$40 |
| Chloé Nomade 30ml | S$140 | S$38 |
| Marc Jacobs Daisy Murakami Blue EDP 50ml | S$180 | S$70 |
| Dolce&Gabbana Devotion Pour Homme Parfum 100ml | S$245 | S$111 |
| Jo Malone Wood Sage & Sea Salt 100ml | S$255 | S$110 |
| Anna Sui Fantasia EDT 30ml | S$85 each | 2 for S$36 |
| Miss Dior Blooming Bouquet 5ml | S$40 each | 2 for S$30 |
| Lolita Lempicka Mon Premier Parfum EDP 30ml | S$94 | S$28 |
| Lolita Lempicka Sweet EDP 50ml | S$130 | S$39 |
| Lolita Lempicka Le Parfum EDP 100ml | S$201 | S$60 |
The CK One price works out to 77% off, and Burberry Brit Sheer and MCM Ultra are about 75% off. The whole Lolita Lempicka range on the posters is 70% off.
The daily 11am deal
Every day until Wed 11 Nov, NOVELA drops one product at a special price at 11am at all stores and posts it on Instagram the day before. On Sat 7 Nov it was the Charlotte Tilbury Airbrush Flawless Setting Spray 100ml at S$35 (U.P. S$57); on Fri 6 Nov it was a MARVIS deal. It is exclusively for VIP members, in-store only, and limited quantities, first come first served.
The fine print
- VIP prices need membership. NOVELA's posts say VIP membership is required for VIP prices. Its site sells Gold and a cheaper VIP Lite option; the Lite Pass was S$30 for two months when it launched in September.
- In-store only. The posters say the 11am deal is valid in-store only, and NOVELA's fragrance post marks the 11.11 deals in-store only.
- No stamps this week. Gold members normally earn a stamp per S$100 spent towards cash vouchers, but no stamps are issued from 6 to 11 Nov.
- Cash vouchers for Gold only. NOVELA's posts say free cash vouchers during the sale are for VIP Gold members only. A deal site lists them as S$10 on a S$350 spend up to S$50 on S$1,200; NOVELA did not print the tiers in the posts we read, so confirm at the counter.
- While stocks last. Star Buys and the 11am deal can sell out before 11 Nov.
Tips
- Weigh the membership cost. If you are not a member, the CK One and Burberry savings alone (about S$209 off usual prices) cover a S$30 Lite Pass several times over. If you only want one item, compare it against other 11.11 beauty sales first.
- Check the size. The cheapest price per bottle is often the smallest size. The Lolita Lempicka 30ml at S$28 and the 100ml at S$52 to S$60 are both 70% off, so pick the size you will finish.
- Go early for the 11am deal. Quantities are limited and it is first come, first served, so be at the store before 11am.
- More 11.11 deals. Our 11.11 sale guide tracks Shopee, Lazada and the brand sales running this week.
*Source: dates, the up-to-80% mechanic, outlet count, Star Buy prices, the daily 11am deal, VIP and in-store conditions, the no-stamps rule and Gold-only cash vouchers come from NOVELA Singapore's official Instagram posts (@sg.novela, 6 November 2026) and its 11.11 posters; store addresses and hours from novela.com.sg/stores. All read on 7 November 2026. Artwork: NOVELA.*
