Every travel eSIM roundup tells Singaporeans the same thing: buy an Airalo or a Holafly and switch off roaming. We priced the whole category off the providers' own sites on 28 August 2026 and the advice is now wrong. M1's $0.99 Worldwide Daily Passport gives 3GB per 24 hours in 100+ destinations, so a 7-day Japan trip costs S$6.93. Every SIMBA plan from $12 a month already bundles 18GB to 80GB of APAC roaming that covers Japan, Korea and Taiwan at no extra cost. StarHub's 4X promo turns 3GB into 12GB for $20 until 31 December 2026, and Singtel's ReadyRoam 6GB packs now auto-unlock unlimited data at the same $18 once you finish the first bundle. The travel eSIMs are still the right answer for prepaid users, tourists and anyone who wants a second line, so here is what all eight actually charge for the same Japan trip.
Every travel eSIM roundup says the same thing: buy an Airalo, switch off roaming, save money. Priced off the providers' own sites this week, that is no longer true.
> Quick view: cheapest for a 7-day Japan trip is M1's $0.99 Worldwide Daily Passport at S$6.93, or S$0 extra on any SIMBA plan. Best travel eSIM: Changi Recommends at S$13.65. Watch Holafly's 1GB/day hotspot cap.
How we priced this
Every figure here was read off the provider's own website, app store listing or terms document on 28 August 2026, not off a comparison blog. The benchmark is deliberately narrow so the numbers are comparable: one traveller, seven days in Japan, data only. Japan was chosen because it is the destination all eight providers sell and because it sits inside every telco's mid-tier zone, so no provider gets an unfair home advantage. Where a provider sells daily allowances rather than a pot of data, we multiplied the daily rate by seven. Where a provider sells a 30-day pack that also covers a 7-day trip, we used the 30-day price because that is what you actually pay at checkout.
The four rules that decide which one you want
- Check your own plan first. SIMBA already bundles 18GB to 80GB of APAC roaming, and M1 Bespoke lines get 3GB a day for $0.99. If either applies to you, the eSIM comparison is academic
- Match the shape of the plan to the shape of the trip. Fixed-data packs (StarHub, Airalo, Nomad) suit a light user on a long trip. Daily passes (M1, Changi Recommends, Holafly) suit a heavy user on a short one. On a 3-day Bangkok weekend a 30-day 10GB eSIM is money left on the table
- Read the hotspot rule before the word unlimited. Holafly caps sharing at 1GB a day, so one plan cannot cover two travellers even though the data is unlimited on the buyer's own phone
- Keep the Singapore SIM switched on with its data roaming off. Bank and SingPass OTPs come by SMS to your Singapore number, and no travel eSIM in this list carries it
Related reads
*Prices, data allowances, coverage lists and promotion end dates verified on each provider's own website, app store listing or terms document on 28 August 2026. Roaming zones and promotional bonuses are set by each provider and change without notice, so confirm the price in the app or at checkout before you buy.*