#apple event september 2026

Apple's 'Surprise and Shine' keynote ran at 1am Singapore time this morning, and apple.com/sg went live with local pricing within the hour. iPhone 18 Pro starts at S$1,899 and iPhone 18 Pro Max at S$2,099, with pre-orders opening 8pm SGT on Saturday 12 September and phones in stores on Friday 18 September. Apple's first foldable, iPhone Duo, starts at S$3,099 but does not open for pre-order until 8pm SGT on Friday 16 October. Apple Watch Series 12 (from S$599) and Apple Watch Ultra 4 (from S$1,199) are already taking pre-orders; AirPods 5 open on 11 September at S$199. iOS 27 and watchOS 27 arrive as free updates on Monday 14 September. Below is every Singapore price by storage tier and case material, read off Apple's own store, plus the part nobody is leading with: there is no standard iPhone 18 this year, and the iPhone 17 Pro has quietly disappeared from Apple's Singapore line-up.

Apple has officially confirmed its next big keynote: 'Surprise and Shine' happens on Wednesday 9 September 2026 at 10am Pacific Time at Apple Park, which works out to 1am on Thursday 10 September in Singapore. Based on widespread reports, the event is expected to bring the iPhone 18 Pro, iPhone 18 Pro Max and Apple's first foldable iPhone, with the standard iPhone 18 reportedly held back to spring 2027. It is also expected to be the first keynote under new CEO John Ternus. Here is how to watch from Singapore, what usually happens to local preorder timings after an Apple keynote, and how to prepare your trade-in before the rush.