PrimaDeli 34th Anniversary: 34% Off Large Blackforest, Truffle and Fruit Paradise Cakes at $33.50, Plus 15% Off the Upgraded Pandan Chiffon (1-31 Oct 2026)
Food

PrimaDeli 34th Anniversary: 34% Off Large Blackforest, Truffle and Fruit Paradise Cakes at $33.50, Plus 15% Off the Upgraded Pandan Chiffon (1-31 Oct 2026)

PrimaDeli, the halal bakery chain owned by Neo Group, turns 34 this October and has cut three of its best-selling fresh cream cakes by 34%. The Large Blackforest Classic, Truffle and Fruit Paradise cakes (1kg, 10-15 people) are $33.50 instead of $50.80 until 31 October 2026, in its outlets and online. That is $1.30 less than the same cakes in Regular size, which serves 6-8. The Premium Pandan Chiffon Cake, now on an upgraded recipe, is 15% off at $19.50 (usual $23), and seven more pandan treats are 15% off online. Online orders need four working days, a $50 minimum and an $18 delivery fee.

Priya Nair8 October 20264 min read

PrimaDeli turns 34 this month, and it is marking the birthday with 34% off its three best-loved fresh cream cakes. From 1 to 31 October 2026, the Large Blackforest Classic, Truffle and Fruit Paradise cakes are $33.50 instead of $50.80, and the newly upgraded Premium Pandan Chiffon Cake is 15% off.

> Quick view: 34% off Large Blackforest Classic, Truffle and Fruit Paradise, $50.80 → $33.50 (1kg, 10-15 people) · 15% off Premium Pandan Chiffon (Large), $23 → $19.50 · seven more pandan treats 15% off online · 1-31 Oct 2026 · in-store and online · last online order 28 Oct · halal-certified chain.

The offer

PrimaDeli is the halal bakery chain run by Neo Group, with 22 outlets by its own count. Its anniversary promotion has two parts. These are the prices on its online store, read on 8 October:

ItemUsualOctoberWhere
Blackforest Classic Cake (Large)$50.80$33.50In-store and online
Truffle Cake (Large)$50.80$33.50In-store and online
Fruit Paradise Cake (Large)$50.80$33.50In-store and online
Premium Pandan Chiffon Cake (Large)$23.00$19.50In-store and online
Ondeh Parfait$10.00$8.50Online
Pandan Egg Tart (4pcs)$7.20$6.10Online
Pandan Hokkaido Cupcake (2pcs)$4.00$3.40Online
Pandan Meringue Gems$5.50$4.60Online
Pandan Cheese Swiss Roll$5.50$4.60Online
Pandan Kaya Fudge Loaf$6.50$5.50Online
Pandan Golden Bahulu (8pcs)$4.80$4.00Online

Why the Large is the buy this month. PrimaDeli's size guide puts Large at 1kg for 10-15 people. The same three cakes in Regular size, which serves 6-8, are $34.80 on its store. So for October the bigger cake costs $1.30 less than the smaller one. Only the Mini ($26.80, for 2-3 people) is cheaper, and Minis cannot be self-collected.

The chiffon is the other headline. PrimaDeli says the Premium Pandan Chiffon now uses an upgraded recipe its founder tasted and refined, with pandan juice extracted in-house and coconut milk, baked fresh daily.

The fine print

  1. Dates. The promotion runs 1 to 31 October 2026. For the cream cakes, PrimaDeli's terms set 28 October as the last online order date and 31 October as the last delivery date.
  2. Four working days online. PrimaDeli's FAQ says online orders need four working days, not counting the day you order. An order placed on 28 October may not be deliverable by the 31st, so order online by about 26 October if you want the promo price delivered.
  3. $50 minimum and $18 delivery. Online delivery needs at least $50 before delivery charges, and standard delivery is $18 (more on festive days, public holidays and to Sentosa or Marina Bay). One promo cake does not clear the minimum on its own.
  4. Self-collection is limited. You can collect online orders at 30B Quality Road (Mon-Fri, 10am-5pm) or selected outlets, but Mini cakes, bread and pastry items cannot be self-collected.
  5. No stacking, no refunds. Not valid with other promotions or discounts, and food is non-refundable and non-exchangeable.
  6. Not for vegetarians. PrimaDeli says its cakes may contain gelatine. They are made on equipment that also handles wheat, peanuts, tree nuts, eggs, soy and dairy.
  7. Pandan extras in-store. PrimaDeli has confirmed only the chiffon and the three cream cakes in its outlets. The other seven pandan items are 15% off on the online store; ask at the counter before you count on them.

Tips

  • Walk in for one cake. The outlet is the only way to get a single $33.50 cake without paying $18 delivery or topping up to $50. It is also the only same-day route.
  • Ordering online? Pair a cake with the chiffon. One $33.50 cream cake plus the $19.50 chiffon comes to $53, just over the $50 minimum. With delivery that is $71 for two cakes.
  • Halal households: PrimaDeli is halal-certified, and the MUIS register listed 21 of its premises when we checked on 20 September. Confirm your nearest outlet there if it matters.
  • Shopping around for a birthday? Our birthday cake guide compares PrimaDeli with five other bakeries on price, halal status and same-day options.

*Photo: PrimaDeli official (Premium Pandan Chiffon, Truffle, Blackforest Classic and Fruit Paradise product photos). Prices, sizes, dates and terms were read on 8 October 2026 from PrimaDeli's online store, its Promotions page and FAQ, and its Facebook post on the Pandan Chiffon.*

Frequently Asked Questions

How much is the PrimaDeli 34th anniversary cake?

The Large Blackforest Classic, Truffle and Fruit Paradise cakes are $33.50 each from 1 to 31 October 2026, down from $50.80. Large is the 1kg size, which PrimaDeli says serves 10-15 people. The same cakes in Regular size (6-8 people) stay at $34.80, so in October the Large is the cheaper buy. The Premium Pandan Chiffon Cake (Large) is $19.50 instead of $23.

Can I buy the PrimaDeli 34% off cakes in the outlet, or only online?

Both. PrimaDeli's promotions page says the 34% off Blackforest Classic, Truffle and Fruit Paradise cakes are available in-store and online, and its Facebook post says the same for the Pandan Chiffon. Walking in is the easier route for a single cake: an online order needs four working days, a $50 minimum before delivery and an $18 delivery fee. For the other pandan items, only the online prices are confirmed, so check with your outlet.

Is PrimaDeli halal?

Yes. PrimaDeli's own FAQ says it is halal-certified, and when we checked the MUIS register on 20 September 2026 it listed 21 certified PrimaDeli premises. PrimaDeli has 22 outlets by its own count, so if halal matters, confirm your nearest one on the MUIS register before you go. The cakes may contain gelatine and are not suitable for vegetarians.

Current Promos

Ends 31 Oct
34% OFF
PrimaDeli (outlets islandwide and primadeli.com.sg)

THE DEAL: for its 34th birthday, PrimaDeli has cut its Large Blackforest Classic, Truffle and Fruit Paradise fresh cream cakes by 34%, to $33.50 (usual $50.80), from 1 to 31 Oct 2026, in-store and online. SIZE: Large is 1kg, for 10-15 people. PrimaDeli's Regular size of the same cakes (6-8 people) is $34.80, so the bigger cake now costs $1.30 less. FINE PRINT: last online order 28 Oct, last delivery 31 Oct; online orders need four working days; not valid with other promotions; non-refundable; may contain gelatine, so not for vegetarians. BEST FOR: an office or family birthday for a dozen people on a tight budget.

Ends 31 Oct
15% OFF
PrimaDeli Premium Pandan Chiffon Cake and Special Pandan Collection

THE DEAL: the Premium Pandan Chiffon Cake (Large), now on an upgraded recipe PrimaDeli says its founder perfected, is 15% off at $19.50 (usual $23) to 31 Oct 2026, in-store and online. ALSO 15% OFF ONLINE: Ondeh Parfait $8.50, Pandan Egg Tart (4pcs) $6.10, Pandan Hokkaido Cupcake (2pcs) $3.40, Pandan Meringue Gems $4.60, Pandan Cheese Swiss Roll $4.60, Pandan Kaya Fudge Loaf $5.50 and Pandan Golden Bahulu (8pcs) $4.00. FINE PRINT: PrimaDeli has only confirmed the chiffon in its outlets, so ask at the counter for the other seven; online, the $50 delivery minimum still applies.

Related reading

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