COMEX turns 35 this year, and the anniversary maths is the whole promotion. The organiser's media release names a specific set of price points built around the number 35: $35 items, 35% discounts, first-35-customer prices and 35-unit caps. The headline is TCL QD-MiniLED TVs from $1,679 with only 35 sets, and the strangest number on the list is selected TTRacing gaming chairs at $35, against $379 to $639 on TTRacing's own Singapore store today. This guide takes the eight brands whose COMEX offers or launches the organiser actually named, then puts each one next to what that brand charges on its own site right now, so you can tell a real anniversary price from a shelf price with a show sticker on it. The Secretlab ATLAS runs S$599 to S$869 online. The PRISM+ Spin Mini Wash & Dry is $399 against a $499 usual price. The Dyson Spot+Scrub AI is $1,629 online, down from $1,729, and Dyson's own product page carries a code that takes it to $1,479 without going to Suntec at all. Entry is free, Level 3 opens an hour before Level 4, and the show ends Sunday 6 September.
COMEX turns 35 this week, and the anniversary gimmick is the number itself.
> Quick view: free entry, 3 to 6 Sep at Suntec. Level 3 opens 11am, Level 4 opens 12pm. Headline is TCL QD-MiniLED TVs from $1,679, capped at 35 sets. Most $35 items are first-35-customers only, so go Thursday.
What COMEX 2026 actually is
COMEX is Singapore's longest-running consumer technology exhibition, and 2026 is its 35th year. This edition is themed Tech Comes to Life and is organised by COMEX-IT Group Pte Ltd, the same company behind IT Show, CEE and The Tech Show.
- Dates: Thursday 3 to Sunday 6 September 2026
- Venue: Suntec Convention Centre, Levels 3 and 4, Halls 401 to 406
- Hours: Level 3 opens 11am to 9pm daily, Level 4 opens 12pm to 9pm daily
- Entry: free
- Scale: the media release says 400+ brands, while the show's own homepage tile says 250+, so take either as an order of magnitude rather than a count
The 35th Anniversary Deal Fest, in the organiser's own words
The Deal Fest is not one discount. It is four mechanics, and knowing which one applies to the thing you want is the difference between a wasted trip and a good one.
- $35 deals. Fixed price points at $35. Named examples: the ULTI APEX+ XTREME gaming mouse, selected TTRacing gaming chairs, selected OTO Wellness products from $35.
- 35% discounts. Named on selected Toshiba, LG and Hisense products.
- Special prices for the first 35 customers. A queue mechanic, not an all-weekend price.
- Limited quantities of 35 units. Named on the TCL QD-MiniLED TVs from $1,679.
Alongside those, the show lists WOW Deals from $5, Epic Buys, Spend & Redeem vouchers and a lucky draw. The lucky-draw figure is inconsistent across the organiser's own channels: its key visual and media release put the prize pool at over $300,000, while the homepage tile says $250K. The media release also carries a subheading offering up to $70 back in GrabPay credits at COMEX 2026, but publishes no terms for it, so ask at the entrance rather than budgeting around it.
How to plan the four days
- Thursday 3 September, 11am, Level 3. This is the only sensible plan if a capped item is your reason for going. The 35-unit and first-35-customer offers cannot survive four days at a show this size.
- Friday evening. The quietest window for talking to a custom-PC or ergonomic-chair stand properly, which is where the real value is if you are not chasing a doorbuster.
- Saturday and Sunday. Go for the demos, the launches and the AI showcases, not for the capped prices. Assume those are gone.
- Level 3 opens an hour before Level 4. If your target brand is upstairs, that hour is not useful to you, so check the floorplan in the Show Guide first.
Before you buy anything at a tech show
- Price the thing at home first. Six of the eight brands in this article publish their Singapore prices online, and three of them (PRISM+, Secretlab, Hinomi) are already discounting. A show sticker is not automatically cheaper than a Tuesday.
- A brand being listed as an exhibitor is not a deal. The organiser names 30-odd confirmed exhibitors including Apple, Samsung, Singtel, StarHub, M1, Challenger and Best Denki, but names a specific offer for only a handful.
- Ask what the cap is, and ask it before you queue. "First 35 customers" and "35 units total" are very different from "35 units per day", and the release does not distinguish them.
- Check the warranty and the service route. On a custom PC or a large appliance, who fixes it and where matters more over five years than $100 at the till.
- Register for the free Show Guide. It carries the floorplan, the e-brochure and the participating-brand list, which is the only place the per-brand deals are actually itemised.
Related reads
- Best Laptop Deals in Singapore 2026, for the price you should be beating at the ASUS and AFTERSHOCK stands
- Best Robot Vacuums in Singapore 2026, the six brands' own store prices, including the ones showing AI models at COMEX
- Best Broadband Plans in Singapore 2026, before you sign anything at a telco booth
- Best Telco Mobile Plans in Singapore 2026, the same warning for Singtel, StarHub and M1
- Apple Event September 2026: iPhone 18 Pro in Singapore, the other reason this month is a bad one to buy a phone in a hurry
- Best Furniture Shops in Singapore 2026, if the chair stands are what you are really there for