A new phone in Singapore now costs anything from S$469 to over S$3,000, and Apple, Samsung and Google all priced their 2026 flagships higher than last year. We read eight phones' prices and live offers on the brands' own Singapore stores on 10 October, from the iPhone 18 Pro and Galaxy S26 Ultra to the Pixel 10a and Xiaomi's 10.10 cut on the REDMI Note 17 Pro.
Decide on iPhone or Android first, then set a budget, then pick the phone.
> Quick view: best iPhone is the iPhone 18 Pro from S$1,899; best value Android is the Pixel 11 at S$1,299; the cheapest phone worth buying is the REDMI Note 17 Pro at S$469, but that price ends 17 October.
PRICES: Apple's Singapore store lists the iPhone 18 Pro (6.3-inch) from S$1,899 for 256GB and the iPhone 18 Pro Max (6.9-inch) from S$2,099, with 512GB, 1TB and 2TB versions running up to S$3,899. Apple lists 0% instalments over 24 months.WHY IT WINS: it is the best camera and the fastest chip Apple sells, and it is the only new iPhone this year, because there is no standard iPhone 18.THE CATCH: the cheaper iPhone 17 is now S$1,449 and the iPhone Air S$1,749, so the Pro costs only S$450 more than the base model.ALSO NEW: Apple's first foldable, iPhone Duo, starts at S$3,099, with pre-orders from 8pm on 16 Oct and stores from 23 Oct.BEST FOR: iPhone users upgrading from an iPhone 14 or older.
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PRICES: Samsung's Singapore store lists the Galaxy S26 Ultra at S$2,028 (256GB), S$2,328 (512GB) and S$2,928 (1TB), with 0% instalments over 36 months. Silver Shadow and Pink Gold are sold only on samsung.com.THE DEAL: Samsung's trade-in takes S$10 to S$1,141 off, depending on the phone you hand over and its condition, and buying a watch, Buds or tablet in the same order gets 15% off them.THE CATCH: the S$300 off launch-season discount ended on 10 Oct 2026, so check the buy page for the next one before paying full price.SMALLER: the Galaxy S26 is S$1,588 and the S26+ S$1,778, though several colours were out of stock on 10 Oct.BEST FOR: Android users who want Samsung's best screen and zoom camera.
Samsung Trade-in: S$10 to S$1,141 off a Galaxy S26 Ultra, depending on your old device's model and condition. Standing programme; values change without notice.
PRICES: the Google Store Singapore lists the Pixel 11 at S$1,299 (256GB) and S$1,479 (512GB), in Frost, Hibiscus, Pistachio and Obsidian. The Pixel 11 Pro is S$1,599 and the Pro XL S$1,819; the Pixel 11 Pro Fold starts at S$2,499.WHY PICK IT: it is S$600 less than an iPhone 18 Pro and S$700 less than a Galaxy S26 Ultra, with Google's Gemini AI features built in and the cleanest version of Android.THE CATCH: the box has only a cable, so add the 45W USB-C charger, which Google sells separately. There was no Google Store discount on 10 Oct, but the store offers free delivery and a price-match promise.BEST FOR: point-and-shoot photos and anyone who wants AI tools without paying Ultra prices.
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PRICE: OPPO's Singapore store has the Find X9 Ultra at S$1,949 (12GB + 512GB, was S$2,199, 11% off) and S$2,299 for 16GB + 1TB.CAMERA: OPPO lists two 200MP Hasselblad cameras (main and telephoto) plus a 50MP 10x optical telephoto, and 8K video.BATTERY: 7,050mAh with 100W SUPERVOOC wired and 50W wireless charging.THE DEAL: the S$250-off price carries no published end date, so treat it as limited. Accessories such as the Enco Air5 Pro earbuds are up to 28% off with the phone.BEST FOR: concerts, wildlife and travel shots where you need real zoom, at S$79 less than a Galaxy S26 Ultra with double the storage.
Limited-time discount: Find X9 Ultra 12GB + 512GB S$1,949 (was S$2,199), plus up to 28% off OPPO earbuds and watches bought with it. No end date published; price checked 10 Oct 2026.
PRICES: Samsung's Singapore store lists the Galaxy Z Flip8 at S$1,678 (256GB) and S$1,978 (512GB). The book-style Galaxy Z Fold8 starts at S$2,498 and the Z Fold8 Ultra at S$2,798.WHY PICK IT: the Flip8 folds into a square that fits a small bag, and it costs about S$1,400 less than Apple's iPhone Duo (from S$3,099).THE DEAL: Samsung's trade-in applies to the Z8 series too (up to S$1,177 off a Fold8), and Z8 cases are 30% off with the phone.THE CATCH: several Flip8 colours and the 512GB version were out of stock online on 10 Oct, so check stock before you set your heart on a colour.BEST FOR: people who want a smaller phone in the pocket without giving up a full-size screen.
Samsung Trade-in on Galaxy Z8 phones (up to S$1,177 off a Z Fold8, depending on your old device) and 30% off Z8 series cases bought with the phone. Standing programme; values change without notice.
PRICE: Apple's Singapore store lists the iPhone 17e at S$1,099 for 256GB and S$1,399 for 512GB.WHY PICK IT: it is S$350 less than the iPhone 17 and S$800 less than the iPhone 18 Pro, runs the same iOS 27, and 256GB is the starting storage.THE CATCH: it is the simplest camera setup in Apple's line-up, and last year's iPhone 16 still sells at S$1,249, which makes the newer 17e the better buy.BEST FOR: parents buying a first iPhone for a teenager, and anyone who uses their phone for chat, maps and banking more than photos.
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PRICE: the Google Store Singapore lists the Pixel 10a at S$899 (128GB) and S$1,039 (256GB), in Lavender, Berry, Fog and Obsidian.WHY PICK IT: you get Google's Pixel camera processing and Gemini features for S$400 less than a Pixel 11.THE CATCH: like the Pixel 11, the 45W charger is sold separately, and 128GB fills up fast if you shoot a lot of video, so the 256GB version is worth the extra S$140 for most people.BEST FOR: anyone who wants a reliable Android phone with a good camera under S$1,000.
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PRICE: Xiaomi's 10.10 Mega Sale has the REDMI Note 17 Pro 5G at S$469 (6GB + 256GB, was S$549) and S$499 (8GB + 256GB, was S$599), with a free REDMI Headphone Neo. The sale runs from 1 to 17 Oct 2026. SPECS: a 6.83-inch 1.5K AMOLED screen at up to 120Hz, an 8,340mAh battery with 67W charging (charger in the box), a 50MP main camera with OIS and Snapdragon 6s Gen 4, per Xiaomi. New mi.com accounts also get a 10% welcome coupon.STEP UP: the REDMI Note 17 Pro Max is S$669 (was S$749).THE CATCH: no telephoto lens, and video tops out at 1080p.BEST FOR: students, seniors and a reliable second phone.
10.10 Mega Sale: REDMI Note 17 Pro 5G from S$469 (save S$80) or S$499 for 8GB (save S$100), free REDMI Headphone Neo while stocks last. Valid 1 to 17 Oct 2026.
Valid till 17 Oct 2026
| Phone | From | Storage at that price | Offer now | Best for |
|---|---|---|---|---|
| iPhone 18 Pro | S$1,899 (Pro Max S$2,099) | 256GB | None; 0% instalments | iPhone upgraders |
| Galaxy S26 Ultra | S$2,028 | 256GB | Trade-in S$10 to S$1,141 | Android power users |
| Pixel 11 | S$1,299 | 256GB | None; free delivery | Best value flagship |
| OPPO Find X9 Ultra | S$1,949 (was S$2,199) | 512GB | S$250 off, no end date | Zoom photography |
| Galaxy Z Flip8 | S$1,678 | 256GB | Trade-in, 30% off cases | Foldable fans |
| iPhone 17e | S$1,099 | 256GB | None | First iPhone |
| Pixel 10a | S$899 | 128GB | None | Mid-range Android |
| REDMI Note 17 Pro 5G | S$469 (was S$549) | 256GB | 10.10 sale + free headphones (to 17 Oct) | Budget |
Every price here was read on the brand's own Singapore store on 10 October 2026: apple.com/sg, samsung.com/sg, store.google.com/sg, oppo.com/sg and mi.com/sg. Prices include GST. Retailers such as COURTS, Challenger and Harvey Norman, and the telcos, sometimes undercut brand stores during sales, so compare before you pay. We left out phones that were out of stock in every storage size on 10 October, such as the Galaxy A57 at its S$678 entry price.
For iPhone users it is the iPhone 18 Pro from S$1,899. For Android users who want the best of everything, it is the Samsung Galaxy S26 Ultra from S$2,028. The best value flagship is the Google Pixel 11 at S$1,299. Prices were read on each brand's Singapore store on 10 October 2026.
On 10 October 2026 the cheapest new iPhone on Apple's Singapore store was the iPhone 17e at S$1,099 for 256GB. The iPhone 16 was S$1,249, the iPhone 17 S$1,449 and the iPhone Air S$1,749. There is no standard iPhone 18 this year.
The REDMI Note 17 Pro 5G at S$469 (6GB + 256GB) in Xiaomi's 10.10 sale, which runs to 17 October 2026 and includes a free REDMI Headphone Neo. It has a 6.83-inch 120Hz AMOLED screen, an 8,340mAh battery and a 67W charger in the box.
Usually from the brand, paired with a SIM-only plan. Telco bundles spread the phone cost over 24 months but tie you to a higher monthly fee. Check the total two-year cost of both before signing, and remember Samsung's trade-in can take S$10 to S$1,141 off a Galaxy S26 Ultra bought on samsung.com.
