7 Best Gold Jewellery Shops in Singapore 2026: The Same Gram of 916 Gold Costs S$234 at One Shop and S$249 at Another

ValueMax publishes a dated gold price table and on 26 August 2026 it was the lowest of the seven: S$234 per gram for 916 (22K) and S$249 for 999 (24K). It labels these indicative retail rates and says a firm quote needs a physical inspection, which is fair, but the gap to the jewellery chains is wide enough to matter: S$15 per gram on 916 against SK Jewellery, so roughly S$300 on a 20g bangle before workmanship. ValueMax is a licensed pawnbroker first, with about 50 pawnbroking and retail outlets islandwide, and it both sells and buys back gold. That cuts two ways. The designs are plainer than a jewellery chain's and there is no promo code to stack, but the metal is priced closer to the market and the same counter will quote you a buy-back. Its gold price page also spells out the tax split that most jewellery marketing skips: 999 investment bars are GST-exempt while jewellery is not.

Maxi-Cash quoted S$244 per gram for 916 and S$263 for 999 on 26 August 2026, sitting between the pawnbrokers and the jewellery chains. It is Aspial's pawnbroking arm and Singapore's first listed pawnbroker, with more than 45 outlets, and its online store is unusually deep in 999 gold: necklaces, pendants, bangles, gold bars and collectibles, most of them photographed and priced individually rather than hidden behind an enquiry form. If you are buying 999 gold as a gift rather than as a bar, this is the easiest catalogue to browse at a published price. There is no sitewide promo code running, and prices move with the daily rate, so the number you see is close to what the metal is worth on the day. Maxi-Cash also buys gold over the same counter, which is worth knowing if you are trading up an old piece rather than adding to a collection.

Goldheart runs a "Live Gold Rate" strip at the top of its site, and it is the only retailer here that shows a list rate and a lower one beside it: 916 at S$249 marked down to S$247, and 999 at S$268 marked down to S$266. Two dollars a gram is small, but it is a discount on the metal itself rather than on workmanship, which almost nothing else here offers. On top of that, two codes were live on 26 August 2026: GH25OFF takes S$25 off with free shipping on a minimum spend of S$800, running to 31 August, and GH12OFF takes S$12 off with a minimum spend of S$500. A complimentary velvet jewellery box comes with S$500 spent sitewide while stocks last. Goldheart launched in 1974 as a bridal jeweller and still leans that way, so expect wedding bands and diamond pieces alongside the gold bars and bangles. It has been an Aspial brand since 2005, which puts it in the same group as Lee Hwa, CitiGems and Maxi-Cash.

SK Jewellery quoted the highest rates of the day, S$249 per gram for 916 and S$268 for 999, and offsets that with the deepest pile of vouchers. Its Shiok Delights sale ends 31 August 2026 at 23:59 and the codes apply automatically at checkout: SHIOK6 for S$6 off above S$161, SHIOK11 for S$11 off above S$361, SHIOK31 for S$31 off above S$661 and SHIOK61 for S$61 off above S$1,061. PayLater by Grab adds SK10, SK18 and SK61 on similar tiers. Gifts with purchase run alongside: a tote bag from S$300 spent and an agate bracelet from S$500, both while stocks last. Do the arithmetic before you assume the codes win. S$61 off a S$1,061 basket is about 5.7%, while the S$15 per gram gap to ValueMax on 916 is roughly 6% of the metal price on its own, so on a plain gold piece the cheaper rate can still beat the bigger voucher. Where SK earns its place is design range and the 999 gold gifting lines. It is the flagship of SK Jewellery Group, which also owns Soo Kee, Love & Co and SK Bullion.

Poh Heng has been trading since 1948 and is the only independent of the seven, owned by neither Aspial nor SK Jewellery Group. It also does the one thing that actually moves a gold bill in your favour. Its membership gives 10% off fixed-price items and 10% off the workmanship fee, and that second half is the point. The metal in a gold piece is priced off the market and no shop can discount it far. The workmanship charge, which can run from about S$50 to several hundred dollars a piece depending on how intricate the design is, is set by the shop, so it is the part that is genuinely negotiable. A discount aimed there is worth more than the same headline percentage aimed at a fixed-price fashion item. Poh Heng does not publish a per-gram rate online, so you will need to ask at the counter, but it does list real prices on its web store, from around S$700 for gold earrings up to about S$2,900 for a heavier necklace.

TAKA runs two codes across its whole site with no published end date: TAKA30 for 30% off above S$150, and TAKA43 for 43% off above S$1,999. Those are the biggest percentages on this page by a distance, which is exactly why they need reading twice. On TAKA's own 916 gold listings the strike-through price sits at roughly double the selling price. Its 916 Gold Textured Barrel Necklace shows S$1,118 against a compare-at price of S$2,128, and a 916 gold bracelet shows S$2,538 against S$4,828. The price you pay is the sensible one and it tracks the gold market; the number it is measured against is not a price anyone was charged. Judge the basket by what leaves your account, not by the badge. On that basis TAKA is genuinely a value operator, with 916 gold chains, bangles and charms alongside cheaper silver and 10K lines starting under S$60, and it is worth a look if you want gold weight without a jewellery-chain markup.

On Cheong has been on South Bridge Road since 1936 and is the oldest name here by a wide margin. It publishes no promo code and no per-gram rate, which is normal for a heritage goldsmith: pricing is quoted at the counter against the day's rate and the weight of the piece. What it offers instead is depth in things the chains treat as a sideline, particularly jadeite, along with custom design, cleaning and repair, and a workshop tradition that predates every other shop on this list. Note that the two outlets keep different hours, which catches people out. The 251 South Bridge Road flagship opens 10.30am to 6.15pm Monday to Saturday, while 235/237 New Bridge Road runs 10.30am to 8.30pm daily. If you are buying gold purely by weight, the pawnbroking chains higher up this page will quote you less. If you want a piece made, resized, restrung or valued by people who have done it for generations, this is the counter.