Amazon's autumn sale for Prime members is live: Prime Big Deal Days runs on Amazon.sg from 12am Tuesday 6 October to 11.59pm Thursday 8 October 2026.
> Quick view: 6-8 Oct 2026, 12am to 11.59pm · Prime members only (S$4.99/month, S$49.90/year, or a 30-day free trial) · up to 40% off Stanley and Owala, 35% off Columbia, 30% off Crayola and Melissa & Doug · Flash Vouchers at 12am, 12pm and 6pm daily, while stocks last · every item is now an import from the US, Japan or Germany
The headline deals
Amazon's own announcement previews these brand discounts for the three days:
| Brand | Up to |
|---|---|
| Stanley | 40% off |
| Owala | 40% off |
| Columbia | 35% off |
| Crayola | 30% off |
| Melissa & Doug | 30% off |
| OXO | 25% off |
| Playmobil | 25% off |
| Calvin Klein | 20% off |
| Hot Wheels | 20% off |
| Steiff | 20% off |
| Uni | 15% off |
Amazon also names New Balance among the brands on offer, across Home & Kitchen, Electronics, Toys & Baby, Beauty and Books.
Extra ways to save
- Global Store Flash Vouchers. Daily Flash Drops at 12am, 12pm and 6pm give extra discounts on international products, while stocks last. If there is something specific you want, check at each drop.
- Voucher Zone. Clip vouchers at Amazon.sg/voucherzone and the discount comes off at checkout.
- Prime's own member discount. Prime already gives up to 10% off over a million eligible products, separate from the event deals.
The fine print
- Prime members only. Non-members see full prices. The 30-day free trial at Amazon.sg/prime counts, and Amazon's own announcement suggests it for exactly this event. It renews at S$4.99 a month unless you cancel.
- Everything is imported now. Amazon closed its Singapore third-party marketplace and Amazon Fresh in July 2026, so the store is its international selection from the US, Japan and Germany. Expect delivery in days, not hours, and 9% GST on imported goods at checkout.
- "Up to" means up to. The percentages are the best price in each brand's range. Many listings will be lower, so compare against the item's usual price before buying.
- Free delivery on eligible items only. Not every listing ships free; check the delivery line on the product page.
- Terms apply to every promotion listed, and Flash Vouchers end when the allocation runs out.
Is it worth it?
For Stanley and Owala tumblers and OXO kitchen tools, Amazon's US import prices with up to 40% off are often below what the same items cost at local retailers, so these are the categories to check first. Toys (Crayola, Melissa & Doug, Playmobil, Hot Wheels) are worth a look for Christmas shopping, because import delivery leaves plenty of time before December.
The timing also clashes with the local 10.10 sales. Shopee's 10.10 Brands Festival runs to 17 October and Lazada's main 10.10 event starts on 9 October, the day after Amazon's ends. If an item is sold by a local store, compare it on both before checking out here.
Tips
- Start the free trial today if you are not a member, then set a phone reminder for day 28 to cancel if you do not want to keep Prime.
- Add items to your cart now. Deals can sell out, and a cart makes it quick to check prices at each Flash Drop.
- Check the import price breakdown. The checkout page shows delivery and GST before you pay.
- Stack the vouchers. Clip any Voucher Zone voucher on the item before checking out.
