Wondering when the next Shopee sale is? Shopee's 10.10 Brands Festival runs 1 to 17 October 2026: ShopeeVIP early access opens on 1 October, the sale proper starts on 2 October and the exclusive drops land at 8pm on 9 October. Amazon's Prime Big Deal Days sits inside it, 6 to 8 October for Prime members only, while Lazada has not announced its 10.10 yet. After that come 11.11 on 11 November (the year's biggest), Black Friday on 27 November and Shopee's 12.12 Birthday Sale on 12 December.
Asking when the next Shopee sale is? It has already started: Shopee's 10.10 Brands Festival runs 1 to 17 October 2026, peaking on Saturday 10 October.
> Quick view: ShopeeVIP early access opens at 12am on 1 Oct, the sale proper starts 2 Oct and the exclusive drops land at 8pm on 9 Oct. Amazon's Prime Big Deal Days (6-8 Oct) is for Prime members only. The catch: Lazada has not announced its 10.10 yet.
Singapore's biggest marketplace runs its 10.10 Brands Festival from 1 to 17 October 2026, in the same three stages as 9.9: ShopeeVIP early access from 12am on 1 October (early access to the 10.10 flash vouchers and exclusive $10 Brand Deals), the sale proper from 2 October, and exclusive drops at 8pm on 9 October. It leads with up to $100 off Shopee Live vouchers, an extra 3% cashback for ShopeeVIP members, and "Buy Today, Get Today" same-day delivery on Fulfilled by Shopee items at $0 minimum spend, limited to FBS orders placed before 12pm and subject to slot availability. The sneak-peek page already lists 10.10-exclusive Shopee Live vouchers of $10 off $55, $30 off $160 and $60 off $300, 12% coins cashback on a $10 spend capped at 1,500 coins, $120 off $1,000 at Shopee Mall and free shipping from $15. Between campaigns, Shopee drops fresh store, platform and free-shipping vouchers around the 15th and 25th of each month, you can apply one of each per order, and new sign-ups get a $12 off voucher. Claim vouchers before you shop, because the best pools empty within minutes.
10.10 Brands Festival, 1-17 Oct: VIP early access 1 Oct, sale from 2 Oct, exclusive drops 9 Oct 8pm. Up to $100 off Shopee Live vouchers, extra 3% ShopeeVIP cashback, same-day FBS delivery at $0 min. New sign-ups get $12 off
Valid till 17 Oct 2026
Lazada has not put up a 10.10 banner yet: as of 30 September its homepage leads with the RedMart 15th Birthday Sale instead, running 30 September to 31 October with up to 80% off groceries and household staples, daily price slashes, and a RedMart Now code, 6OFF50NOW, for $6 off a $50 order on 30-minute delivery. LazMall is also running one-day Super Brand Days: Nestlé on 1 October (up to 25% off, free gifts worth up to $399) and LEGO on 2 October (up to 35% off plus a 22% off voucher). The next event to plan around is the LazMall Brand Fiesta, which Lazada's September banner labelled a monthly slot from the 14th (8pm) to the 17th; if the pattern holds, October's runs 14 to 17 October, but Lazada has not announced it. Lazada's real edge is LazMall, its official brand storefronts with an authenticity guarantee, 1 to 3 day shipping and a 15-day return policy, which makes it the safer pick for higher-value branded electronics, beauty and appliances. Platform vouchers are typically S$2 to S$8 off per S$30 to S$60 spend and expire within days, so claim and use them in the same session.
RedMart 15th Birthday Sale, 30 Sep-31 Oct: up to 80% off, RedMart Now code 6OFF50NOW ($6 off $50). LazMall Super Brand Days: Nestlé 1 Oct, LEGO 2 Oct. 10.10 and October Brand Fiesta not yet announced
Valid till 31 Oct 2026
Amazon.sg does not run the double-date sales, but it runs its own mega event inside Shopee's 10.10 window. Amazon Singapore announced on 15 September that Prime Big Deal Days runs from 6 October at 00:00 to 8 October at 23:59 SGT, for Prime members only. Its sneak peek lists up to 40% off Stanley and Owala, up to 35% off Columbia, up to 30% off Crayola and Melissa & Doug, and up to 20% off Calvin Klein and Hot Wheels, plus clip-to-save vouchers and upsized flash vouchers that drop daily at 12am, 12pm and 6pm. Prime costs S$4.99 a month or S$49.90 a year and includes free delivery on eligible items, Prime Video and access to Amazon's US, Japan and Germany stores; the 30-day free trial covers the sale if you cancel in time. Outside the event, daily Lightning Deals continue, and it remains the go-to for books, tech accessories and household essentials. Compare against Shopee and Lazada before you buy, since Shopee's 10.10 peak lands two days later.
Prime Big Deal Days, 6 Oct 00:00 to 8 Oct 23:59 SGT, Prime members only: up to 40% off Stanley and Owala, up to 35% off Columbia, up to 30% off Crayola. Prime S$4.99/month or S$49.90/year, 30-day free trial
Valid till 8 Oct 2026
Changi Airport's online store sells at tax-free prices for travellers and GST-absorbed prices for non-travellers, on liquor, beauty, chocolates and more, with home delivery or airport self-collection. Its September codes have all gone: 12FLY99 and 18FLY99 ended on 20 September, and their replacement 12FLY60 (12% off a S$250 spend, capped S$60), the HSBC code SEPHSBC40 and the Metapod codes MSEP10 and MSEP25 ended on 30 September. That leaves October without a no-minimum sitewide code. What still runs under the "Buy More Fly More" banner: Lotte Duty Free wines and spirits codes LOTTEANNI18 (18% off, min S$450, capped S$120) and LOTTEANNI25 (25% off, min S$750, capped S$300), both to 31 October; MBAPPLE50, a Maybank-exclusive S$50 off Apple products on a S$500 spend, also to 31 October; and a new beauty code, 25BFLYBUY (25% off, min S$800, capped S$300), valid to 11 November. New users get ISCNEW20 for S$20 off a first purchase. Free Singapore delivery on selected brands needs a S$75 minimum. Even without a code, the tax-absorbed pricing on spirits and premium beauty regularly beats the malls.
To 31 Oct: LOTTEANNI18 (18% off wines and spirits, min S$450) and LOTTEANNI25 (25% off, min S$750), MBAPPLE50 (S$50 off Apple, min S$500, Maybank). To 11 Nov: beauty 25BFLYBUY (25% off, min S$800). No no-minimum sitewide code in October. New users ISCNEW20
Valid till 31 Oct 2026
ShopBack is not a store. It is the cashback layer that makes every other platform on this list cheaper. Open the ShopBack app, tap through to Shopee, Lazada, Zalora, Amazon.sg or iShopChangi right before you check out, and you earn a percentage of your spend back as cashback, on top of whatever vouchers and bank offers you have already stacked. Rates rise during sale campaigns, so re-check them during Shopee's 10.10 Brands Festival (1 to 17 October) and again before Amazon's Prime Big Deal Days on 6 October. You can also grab ShopBack vouchers and pay with ShopBackPay. Withdraw to your bank once you hit S$10. It is the single easiest free saving on any online order.
Earn cashback on top of any voucher at Shopee, Lazada, Zalora, Amazon and iShopChangi. Rates rise during sale campaigns, so re-check during Shopee 10.10 (1-17 Oct) and before Prime Big Deal Days (6 Oct)
Zalora is the fashion and beauty specialist on this list rather than a general marketplace, and it does not publish a fixed sale calendar the way Shopee and Lazada do. What is reliably on: sale pricing across its brand catalogue, a new-user discount on a first app order, and bank-card promos layered on during each campaign, with selected Amex, Maybank, DBS/POSB, Trust, Standard Chartered and OCBC cards all having featured, usually on a minimum spend. Free returns take the risk out of sizing: submit the online returns form within 30 days of delivery. Beauty products, lingerie, underwear, earrings and swimwear cannot be returned, though. Best for apparel, shoes and activewear hauls. Because the headline percentages change with every campaign, check the current voucher terms in the app before you build a cart.
New-user first-app-order discount and free returns within 30 days of delivery (beauty, lingerie, earrings and swimwear excluded). Campaign percentages change often, so check current terms in the app
| Platform | Best For | Headline Perk | Next Sale Window | Right Now |
|---|---|---|---|---|
| Shopee | Everything, electronics | Same-day FBS delivery + $12 new-user voucher | 10.10 Brands Festival, 1-17 Oct (peak Sat 10 Oct) | VIP early access from 1 Oct; exclusive drops 9 Oct 8pm |
| Lazada | LazMall brands, groceries | LazMall authenticity + 15-day returns | 10.10 not yet announced; Brand Fiesta expected 14-17 Oct | RedMart 15th Birthday Sale to 31 Oct |
| Amazon.sg | Tech, books, imports | Prime next-day delivery + Global Store | Prime Big Deal Days, 6-8 Oct (confirmed) | Daily Lightning Deals |
| iShopChangi | Wine, liquor, beauty | Tax-absorbed duty-free pricing | Codes to 31 Oct and 11 Nov | No no-minimum code; Lotte wine codes to 31 Oct |
| ShopBack | Stacking on top | Cashback + bank offers | Rates rise around each sale | Always on |
| Zalora | Fashion and beauty | 30-day free returns | No fixed calendar | Check vouchers in app |
| Date | Sale | Platforms | Why it matters |
|---|---|---|---|
| 1-17 Oct | 10.10 Brands Festival | Shopee | On now. VIP early access 1 Oct, sale from 2 Oct, exclusive drops 9 Oct 8pm; up to $100 off Shopee Live vouchers, same-day FBS delivery |
| 30 Sep - 31 Oct | RedMart 15th Birthday Sale | Lazada (RedMart) | Up to 80% off groceries with daily price slashes; RedMart Now code 6OFF50NOW ($6 off $50) |
| To 31 Oct / 11 Nov | Buy More Fly More codes | iShopChangi | LOTTEANNI18, LOTTEANNI25 and MBAPPLE50 to 31 Oct; beauty code 25BFLYBUY to 11 Nov |
| 15th & 25th, monthly | Payday and mid-month voucher drops | Shopee, Lazada | Fresh store, platform and free-shipping pools with no mega-sale needed |
| Tue 6 - Thu 8 Oct | Prime Big Deal Days | Amazon.sg | Confirmed. Prime members only; up to 40% off Stanley and Owala |
| Sat 10 Oct | 10.10 peak day | Shopee, Lazada | The middle of Shopee's 1-17 Oct festival; Lazada's 2026 mechanics not yet published |
| 14 Oct 8pm - 17 Oct (expected) | LazMall Brand Fiesta | Lazada | Monthly slot per Lazada's September banner; October edition not yet announced |
| Wed 11 Nov | 11.11 (Singles Day) | Shopee, Lazada, Amazon.sg | The biggest sale of the year: deepest discounts, lowest free-shipping thresholds |
| Fri 27 Nov - Mon 30 Nov | Black Friday and Cyber Monday | All platforms | Best for tech and overseas brands |
| Sat 12 Dec | 12.12 (Shopee Birthday Sale) | Shopee, Lazada | Shopee's anniversary sale and the last mega-drop of the year |
The pattern for the rest of 2026 is simple: a double-date mega-sale every month, with payday voucher drops filling the gaps. If you can wait, 11.11 is where the real price floors are, because 10.10 runs the same mechanics as 9.9 did, with noticeably smaller voucher caps.
Amazon Singapore announced the dates on 15 September: 6 October at 00:00 to 8 October at 23:59 SGT, three days and for Prime members only. Its sneak peek lists up to 40% off Stanley and Owala, up to 35% off Columbia, up to 30% off Crayola and Melissa & Doug, up to 25% off OXO and Playmobil, up to 20% off Calvin Klein, Hot Wheels and Steiff, and up to 15% off Uni. Two extras run alongside: clip-to-save Amazon Vouchers at Amazon.sg/voucherzone, and upsized flash vouchers that the event page says drop daily at 12am, 12pm and 6pm while stocks last.
Prime costs S$4.99 a month or S$49.90 a year. If you only want the sale, the 30-day free trial covers it, but set a reminder to cancel before it renews.
Shopee's 10.10 page switched from last year's artwork to the 2026 sneak peek on 30 September. It copies the 9.9 structure in three phases: ShopeeVIP early access from 12am on 1 October (early access to the 10.10 flash vouchers and exclusive $10 Brand Deals), the sale proper from 2 October, and exclusive drops at 8pm on 9 October, with everything running to 17 October. The headline perks are up to $100 off Shopee Live vouchers, an extra 3% cashback for ShopeeVIP members, and "Buy Today, Get Today" same-day delivery on Fulfilled by Shopee items at $0 minimum spend (FBS orders placed before 12pm, subject to delivery slot availability).
The vouchers already on the page, most claimable from 1 October:
For comparison, 9.9 (1 to 17 September) led with a $99 off $450 flash voucher. 10.10 moves the biggest number to Shopee Live, so the deepest cuts need you to buy inside a livestream.
Four layers apply to a single order, and they work outside mega-sales too:
On top of all four, open ShopBack and click through to the platform right before checkout so cashback pays on the amount you actually pay. Claim the high-value vouchers early: they run out within minutes of each drop.
One caution on prices. Double-date sales carry smaller voucher pools than 11.11 and 12.12, and some "was" prices are quietly raised beforehand. Compare the same item across Shopee, Lazada and Amazon.sg with every voucher applied, and judge the final checkout price rather than the percentage-off badge.
It is running now. Shopee's 10.10 Brands Festival runs from 1 to 17 October 2026: ShopeeVIP early access opens at 12am on 1 October, the sale proper starts on 2 October, and the exclusive drops land at 8pm on 9 October, with Saturday 10 October as the peak day. Inside that window, Amazon's Prime Big Deal Days runs 6 to 8 October for Prime members, and Lazada's monthly LazMall Brand Fiesta should return from 14 to 17 October, though Lazada has not announced it or its 10.10 yet. After 10.10, the remaining 2026 dates are 11.11 on 11 November, Black Friday on 27 November, Cyber Monday on 30 November and Shopee's 12.12 Birthday Sale on 12 December. You do not have to wait for any of them: Shopee and Lazada refresh their store, platform and free-shipping voucher pools around the 15th and 25th of every month.
The 10.10 sneak-peek page leads with up to $100 off Shopee Live vouchers and already lists three 10.10-exclusive Shopee Live tiers: $10 off $55, $30 off $160 and $60 off $300. Alongside them are 12% coins cashback on a $10 minimum (capped at 1,500 coins), $120 off $1,000 at Shopee Mall, free shipping from $15, and 15-20% off vouchers from individual Mall brand stores. ShopeeVIP members get an extra 3% cashback and early access to the flash vouchers from 1 October, and "Buy Today, Get Today" same-day delivery on Fulfilled by Shopee items still has a $0 minimum (FBS orders before 12pm). 9.9, which ran 1 to 17 September, led instead with a $99 off $450 flash voucher. The practical difference: 10.10's deepest cuts sit inside Shopee Live, so you need to buy during a livestream to get them.
It depends on what you are buying, and they run on different clocks. Amazon goes first with Prime Big Deal Days, 6 to 8 October, which suits imported brands such as Stanley, Owala and Columbia, but only if you hold Prime or start the 30-day trial. Shopee's 10.10 Brands Festival runs the longest, 1 to 17 October, with its biggest vouchers inside Shopee Live and same-day FBS delivery at no minimum. Lazada has not announced its 10.10, but its RedMart 15th Birthday Sale (to 31 October) makes it the pick for groceries. Lazada wins on LazMall official-store authenticity and 15-day returns, and its monthly Brand Fiesta gives a second window on 14 to 17 October. The smart play is to add the same item to cart on all three, apply every voucher, factor in ShopBack cashback, and compare the final checkout price rather than the headline discount.
iShopChangi's September codes have all expired: 12FLY99, 18FLY99 and 25BFLY99 on 20 September, then 12FLY60 (12% off on S$250), SEPHSBC40 and the Metapod codes MSEP10 and MSEP25 on 30 September. There is no no-minimum sitewide code for October. The live codes are LOTTEANNI18 (18% off wines and spirits, minimum S$450, capped S$120) and LOTTEANNI25 (25% off, minimum S$750, capped S$300), both to 31 October; MBAPPLE50, S$50 off Apple products on a S$500 spend for Maybank cardholders, also to 31 October; and beauty code 25BFLYBUY (25% off, minimum S$800, capped S$300) to 11 November. New users get ISCNEW20 for S$20 off. Free delivery in Singapore on selected brands needs a S$75 minimum spend.
Shopee and Lazada refresh their store, platform and free-shipping voucher pools around the 15th and 25th of each month, timed to Singapore payday cycles. That is what people usually mean by the Shopee payday sale: not a separate mega-event, but a scheduled voucher drop you can shop on any ordinary day, so the next ones land around 15 and 25 October. During a mega-sale the pools refresh far more often, typically at midnight and at the campaign's flagged drop times (8pm on 9 October for 10.10). The practical rule is the same either way: claim vouchers the moment a pool opens, because the high-value ones are gone within minutes, and use them in the same session since most expire in days.
11.11 (Singles Day, 11 November) is the biggest Shopee sale of the year in Singapore, with the deepest single-day discounts, the largest platform-voucher pools, the lowest free-shipping thresholds and the most livestream-only codes. The Shopee Birthday Sale is 12.12 on 12 December, Shopee's anniversary event and the last mega-sale before the year closes; it is slightly smaller than 11.11 but still mega-tier, and it doubles as the Christmas-shopping window. The double-date sales earlier in the year, 8.8, 9.9 and 10.10, run similar mechanics with noticeably smaller caps, so if an item is not urgent, 11.11 is usually where the true price floor lands.
Some are genuinely the year's lowest; some "was" prices are quietly raised before the sale. Three quick checks. First, look at the item's price history, which the Lazada and Shopee listings show and cashback apps often display too. Second, compare the same item across Shopee, Lazada and Amazon.sg with all vouchers applied, because the final checkout price is what matters, not the percentage-off badge. Third, watch the minimum spends: 9.9's $99 off voucher only paid out on a $450 basket, and Shopee Mall's 10.10 voucher needs $1,000 for $120 off. Double-date sales like 9.9 and 10.10 carry smaller voucher caps than 11.11, so do not assume every deal beats a normal-day price. If the item is not urgent, 11.11 on 11 November is usually where the true floor lands.
Amazon Singapore confirmed on 15 September that Prime Big Deal Days runs from 6 October at 00:00 to 8 October at 23:59 SGT, and it is for Prime members only. The sneak peek includes up to 40% off Stanley and Owala, up to 35% off Columbia and up to 30% off Crayola and Melissa & Doug, plus Global Store Flash Vouchers dropping daily at 12am, 12pm and 6pm. Prime costs S$4.99 a month or S$49.90 a year, and a 30-day free trial is available. If you missed Prime Day, which ran 23 to 26 June 2026, this is the next Amazon event.
