One of the cutest supermarket freebies of the year is still going: spend $18 on The Laughing Cow cheese products in a single receipt at participating FairPrice, Cold Storage, Giant, Sheng Siong or Prime supermarkets and you get a FREE limited-edition The Laughing Cow x Monchhichi tote bag with one randomly-packed collectible keychain inside. There are four keychain designs to collect — three The Laughing Cow-themed and one Singapore-exclusive featuring the Monchhichi twins tucking into a local kaya-toast-and-kopi breakfast with Marina Bay Sands and the Merlion in the background. It's a licensed Bel Group x Sekiguchi collaboration that launched mid-June 2026 and runs while stocks last — quantities are limited and not every outlet carries the gifts, so redeem early. The catch: it's one gift per $18 single receipt on The Laughing Cow products only, the keychain is random (you can't pick your design), and stocks are running down after several weeks — the SG-exclusive Merlion keychain is the one everyone wants.
