IKEA Singapore is going all-in on June 2026 with the biggest in-store family campaign they've ever assembled — branded IKEA PLAY DATE. The headline event is a Hide & Seek competition at IKEA Alexandra with 1,000,000 IKEA Family points (worth ~S$10,000) up for grabs, but the supporting lineup runs the entire month and includes free kids' meals, a discounted Mixed Ball Platter, and three weekends of free build-your-own Hot Dog / Ice Cream / Wing parties at both Alexandra and Tampines stores.
Here's everything happening, in date order, with what you actually need to do for each.
1. Hide & Seek Competition — IKEA Alexandra, 6-7 June 2026 (REGISTER BY 31 MAY)
The flagship event. Pair-up with someone 8+ years old (at least one of you needs to be an IKEA Family member — free to join), register at IKEA.sg/playdate by 31 May 2026. Limited to 200 pairs total across the two competition days.
Format: 45 minutes per round to find 8 designated Hiders (people in costume) scattered around the IKEA Alexandra showroom. Fastest team wins. Prize: 1,000,000 IKEA Family points (~S$10,000 in store credit) credited to one winner's account. Runner-up prizes typically include S$1,000 IKEA gift cards.
Both days run 9:30am–12:00pm. Free to enter; just need the IKEA Family membership (and 2 minutes online to sign up if you don't already have one).
2. Kids Eat Free — Swedish Restaurant, 1-30 June 2026 (Weekdays Only)
Mon-Fri throughout June, IKEA Family members get a FREE kids' meal with any adult main purchase at the Swedish Restaurant (both Alexandra and Tampines). Kids' menu choice: Swedish meatballs (5pcs) + mashed potato + veggies + Kivik juice, OR organic penne with tomato sauce + veggies + juice, OR plant balls (5pcs) + mashed potato + veggies + juice. Effectively a free S$8-10 meal per kid for weekday lunch — best paired with the school holiday window (which June 1-30 partly covers).
3. Mixed Ball Platter — S$7.90 (Usual S$10.40), 1-30 June at Swedish Restaurant
The protein-curious's dream: 3 Swedish meatballs + 3 falafel balls + 3 plant balls on one platter, served with mashed potato, mixed vegetables (with green soya beans), cream sauce, lingonberry jam, AND a slice of crunchy almond chocolate cake. S$7.90 for IKEA Family members through the entire month, vs the usual S$10.40 (a 24% discount on what's already one of the cheapest sit-down full meals in Singapore).
4. Hot Dog Party — 6 June Tampines + 7 June Alexandra (1-5pm)
Build-your-own Hot Dog with a table full of toppings + sauces. Free to use the toppings bar with any food court hot dog purchase (typically S$1.50-3). No registration, just turn up at:
- 6 June (Saturday) — IKEA Tampines, Level 3 entrance
- 7 June (Sunday) — IKEA Alexandra, Level 1 entrance
5. Ice Cream Bar — 13 June Tampines + 14 June Alexandra (1-5pm)
Mini ice cream cart parked at the entrance with a customisable toppings bar. Free toppings with any food court ice cream purchase (~S$1-2 for a cone).
- 13 June (Saturday) — IKEA Tampines, Level 3 entrance
- 14 June (Sunday) — IKEA Alexandra, Level 1 entrance
6. Chicken Wing Party — 20 June Tampines + 21 June Alexandra (1-5pm)
Customise IKEA's signature chicken wings with toppings + sauces from the garnish station. Free to use with any food court wings purchase (~S$5-7 per portion).
- 20 June (Saturday) — IKEA Tampines, Level 3 entrance
- 21 June (Sunday) — IKEA Alexandra, Level 1 entrance
Practical recommendation for families
If you have one Saturday in June free, the 6 June Hide & Seek competition + Hot Dog Party combo at IKEA Alexandra is the highest-energy day. If you have one weekday lunch free with the kids, Kids Eat Free at the Swedish Restaurant is the simple money-saver. If you're the kind of household that visits IKEA monthly anyway, the Mixed Ball Platter at S$7.90 is the easy wallet-friendly add-on. And if you have a competitive partner / 10-year-old kid who'd love an actual organised hide-and-seek challenge with real prize money on the line, register for the Hide & Seek by 31 May — 200 pairs is genuinely tight competition for a city of 5.5 million.
*Images: official IKEA Singapore campaign assets (sourced from ikea.com.sg/playdate).*
