The freezer cabinet is where August's best deal is sitting right now. 7-Eleven Singapore's 'Icy Treats' promotion started today and runs 12 to 25 August 2026 — nine offers across Häagen-Dazs, Magnum, Cornetto, Ben & Jerry's and Wall's, at up to 45% off.
> Quick view: 12–25 Aug 2026 · 7-Eleven stores islandwide · no app, no membership, no minimum spend — shelf prices · Häagen-Dazs Mini Cups 3 for $11 and Stickbars 3 for $10 (both 45% off) · Magnum 3 for $10 incl. the Dubai Pistachio & Kunafa exclusive · Cornetto Royale 4 for $9 · Ben & Jerry's 2 for $7.50 · while stocks last, flavours differ by store.
Every deal, with the real per-unit price
| Item | Deal price | U.P. | Works out to | Save |
|---|---|---|---|---|
| Häagen-Dazs Mini Cups, assorted, 100ml | 3 for $11 | $6.70 each | $3.67 a cup | 45% |
| Häagen-Dazs Stickbar, assorted, 80ml | 3 for $10 | $6.10 each | $3.33 a bar | 45% |
| Häagen-Dazs Mini Cup Devil Whisper Choco, 86ml | $4 each | $6.90 | $4 a cup | 42% |
| Häagen-Dazs Crispy Sandwich, assorted, 60ml | $4 each | $6.90 | $4 each | 42% |
| Häagen-Dazs Mini Cups box, 6 x 75ml | $11 a box | $13.10 | $1.83 a cup | 16% |
| Magnum, assorted, 80–120ml | 3 for $10 | $4.70 each | $3.33 a bar | 29% |
| Ben & Jerry's Cup, assorted, 100ml | 2 for $7.50 | $6.20 each | $3.75 a cup | 40% |
| Cornetto Royale, assorted, 108–135ml | 4 for $9 | $3 each | $2.25 a cone | 25% |
| Wall's Toy Story Buzz Rocket / Aliens Lime Shots, 50–70ml | 2 for $4.50 | $2.60 each | $2.25 each | 13% |
*Photo and prices: 7-Eleven Singapore official 'Icy Treats' campaign artwork, 12–25 Aug 2026.*
The two 45% lines are the real story
Häagen-Dazs almost never moves this far. Mini Cups at 3 for $11 takes a $6.70 cup down to $3.67, and Stickbars at 3 for $10 takes a $6.10 bar to $3.33 — you are saving $9.10 and $8.30 respectively on a set of three. Both are "assorted flavours", so you can mix.
The Devil Whisper Choco Mini Cup (86ml) and the newer Crispy Sandwich (60ml) are flat $4 each against a $6.90 usual price. Those two are single-item deals, so there is no quantity to hit.
The line most people walk past
The Häagen-Dazs Mini Cups multipack — Chocoholic, Fruity Fun or Creamy Delights, 6 x 75ml for $11 — is the cheapest ice cream per serving in the entire promotion at $1.83 a cup. That is less than half what you pay per cup on the 3-for-$11 minis, even accounting for the smaller 75ml size.
The trade-off is honest: you take the flavours that come in the box, and against its own $13.10 usual price the discount is only 16%. It is cheap, not deeply discounted. Buy it if you want volume; skip it if you want a specific flavour.
Magnum, and the Dubai bar
Magnum is 3 for $10 (U.P. $4.70 each — $3.33 a bar, 29% off), and the poster puts an EXCLUSIVE! tag on three flavours: Dubai Pistachio & Kunafa, Matcha Crumble and Almond.
The Dubai-chocolate-inspired bar — pistachio with kunafa pastry pieces — has been the hardest Magnum to actually find in Singapore since it launched. Read the "exclusive" tag as 7-Eleven flagging what it has secured for this run, and treat it as the first thing that will disappear. If that is the one you want, go in week one.
The fine print
- Nine offers, one window: 12 to 25 August 2026, while stocks last. There is no restock guarantee across the fortnight.
- "Assorted flavours" is doing a lot of work. 7-Eleven's own note says available flavours may differ in-store — the poster shows examples, not a guaranteed cabinet.
- Hit the exact quantity. Two Häagen-Dazs Mini Cups will ring up at $6.70 each; three trigger the $11 price. Same for Magnum (3), Cornetto Royale (4), Ben & Jerry's (2) and Wall's (2).
- No app, membership or minimum spend — unlike 7-Eleven's yuu-linked promotions, these are plain shelf prices.
- Bring a cooler bag if you are buying a six-cup box or four cones. This is a Singapore afternoon.
Worth it?
If you buy ice cream at a supermarket anyway, the two 45% Häagen-Dazs lines beat the usual grocery price without waiting for a supermarket cycle, and the Cornetto Royale 4-for-$9 is the cheapest way here to feed a group. The Wall's Toy Story pops at 13% off are the one line where you are paying close to normal price — buy those for the kids, not for the discount.
Related
- Best Ice Cream & Gelato in Singapore 2026
- FairPrice's ice cream price drop
- Cold Storage Häagen-Dazs 3 pints for $25
- Best Singapore promos & deals this month
*Prices and dates above are from 7-Eleven Singapore's own 'Icy Treats' campaign artwork for 12–25 August 2026, cross-checked against the 12 Aug – 25 Aug campaign window listed on 7-eleven.com.sg. Stock and flavour availability vary by store.*
