Why Singapore's Best Promos All Cluster in Mid-May — Understanding the SG Retail Calendar (2026 Edition)
This past 7 days alone saw Starbucks $1 Venti, Kiehl's 175 Anniversary, CHICHA 70% off, UNIQLO Thank You Festival, Popeyes Midnight Crunch, McSpicy Museum + Baa Baa Sheepz first-ever warehouse sale ALL running at the same time. Coincidence? No. Six specific forces compress every major SG brand's biggest sale of the year into the same 3-week window in mid-May to early-June. Once you see the pattern, you can plan around it next year.
