Prime Supermarket's weekly WOW! Deals run is live, and this one is unusually top-heavy: one item is cut by 60%, and almost nothing else gets within twenty points of it.
> Quick view: Canadian cherries 500g $9.95 (U.P. $24.95) · whole Norwegian salmon $1.59/100g (U.P. $2.59) · dehumidifier carton $19.90 (U.P. $35.50) · 14–17 Aug 2026 only (Fri–Mon) · while stocks last · not applicable to Prime Kiosk · availability varies by store.
The headline: cherries at 60% off
Air-flown Cherries (Canada), 500g a bag, at $9.95 against a printed usual price of $24.95. That is a $15.00 saving, 60% off, and $1.99 per 100g instead of $4.99.
It is worth being blunt about how unusual that is on a supermarket poster. Across all six of Prime's WOW! Deals sheets this week, the next deepest markdown is 44%, and the fresh-counter items — the ones people actually plan a trip around — sit between 8% and 39%. Cherries at this price are the reason to go, and they are also the single item most likely to be gone by Saturday evening.
The quiet one: a dehumidifier carton at $19.90
The deal most people will scroll straight past is on the grocery poster. Prime Choice Dehumidifier (Assorted), 3s x 720ml:
| Price | Usual | Per tub | |
|---|---|---|---|
| Any 2 packs | $6.90 | $11.90 | $1.15 |
| Carton (6 x 3 x 720ml) | $19.90 | $35.50 | $1.11 |
44% off on the carton, and — unlike everything else in this run — it does not go bad. In a climate that eats wardrobes, eighteen tubs at $1.11 each is the one line here you can genuinely stockpile.
Fruit & vegetables
| Item | Deal price | Usual |
|---|---|---|
| Cherries (Canada) 500g, air flown | $9.95/bag | $24.95 |
| Navel Orange (Australia, Large) | 3 for $4.95 | $2.50 each |
| Dragonfruit (Vietnam) | 3 for $3.25 | $1.65 each |
| Green Seedless Grapes – Sweet Globe (USA), air flown | $1.19/100g | $1.69/100g |
| White Sweet Corn (Malaysia) | 2 for $4.20 | $2.40 each |
| White/Brown Shimeiji Mushroom (China) 150g | any 2 for $1.55 | 95¢ each |
| Pine Cauliflower (China) | 49¢/100g | 59¢/100g |
| Pumpkin Butternut (Australia) | 45¢/100g | 59¢/100g |
The oranges and the dragonfruit are both 34% off once you do the multiples — $1.65 an orange and $1.08 a dragonfruit. The butternut pumpkin is the biggest percentage cut in the vegetable group at about 24%.
Seafood
| Item | Deal price | Usual |
|---|---|---|
| Whole Salmon (Norway), air flown | $1.59/100g | $2.59/100g |
| Salmon Fillet | $3.48/100g | $3.99/100g |
| Tiger Prawn | $1.59/100g | $2.39/100g |
| Squid – M | $1.92/100g | $2.19/100g |
| Silver Pomfret | $1.36/100g | $1.49/100g |
Read the unit before you get excited: $1.59/100g is $15.90 a kilo, so a whole Norwegian salmon of around 3kg comes to roughly $47.70. It is a real 39% saving, but it is also a real commitment — the fillet at $3.48/100g is the version that fits a two-person dinner. Tiger prawn at 33% off is the easier win.
Meat & pork
| Item | Deal price | Usual |
|---|---|---|
| SUNNYGOLD Chicken Fillet / Mid Joint Wings (F/T) 300g | any 2 for $5.95 | $3.50 each |
| PRIME MASTER Marinated Chicken (Assorted) 250g/300g | any 2 for $7.95 | $4.60 each |
| PRIME MASTER Marinated Beef Ribeye Steak (Assorted) 200g | any 2 for $14.50 | $8.50 each |
| Farm Fresh Chicken Wing 300g | $2.95/pack | $3.45 |
| SURIA Frozen Minced Mutton 250g | $4.50/pack | $4.85 |
| GOCHI-SO SHOKUDO Frozen Chestnut Pork Sliced 200g | any 2 for $11.50 | $6.50 each |
| Pork Prime Rib (F/T) | $1.50/100g | $1.89/100g |
| Pork Twee Bak | $1.18/100g | $1.49/100g |
The two pork cuts are the best of this group at roughly 21% off each. The marinated Prime Master trays are house-brand convenience rather than a deep discount — about 14–15% off.
Grocery & household
| Item | Deal price | Usual |
|---|---|---|
| PRIME CHOICE Dehumidifier 6 x 3 x 720ml (carton) | $19.90/ctn | $35.50 |
| PRIME CHOICE Dehumidifier 3s x 720ml | any 2 for $6.90 | $5.95 each |
| PRIME CHOICE Vegetable Cooking Oil 2L | $4.80/bot | $6.40 |
| KIM'S DUET Ground Roasted Coffee Bag (Assorted) 15s | any 2 for $13.50 | $8.90/$9.90 each |
| TEMPTATIONS Creamy Puree Cat Treats (Assorted) 48g | any 3 for $6.95 | $2.95 each |
The cooking oil is a straight 25% off at $2.40 a litre. The coffee bags save between $4.30 and $6.30 on a pair depending which variant you pick, since the two usual prices differ.
The fine print — three lines that all matter
Every one of the six posters carries the same footer, and none of it is decoration:
- "Not applicable to Prime Kiosk." Prime runs a smaller kiosk format under the same brand. A Prime sign over the door does not guarantee these prices — if it is convenience-store sized rather than a full supermarket, ask before you shop.
- "Product availability varies from store to store." Prime's own store locator lists 28 outlets, almost all HDB-estate shops — Toa Payoh, Tampines, Jurong West, Choa Chu Kang, Teck Whye, Bukit Batok, Woodlands, Sembawang, Yishun, King George, Jalan Tenteram, Sumang, Bidadari, Chai Chee, Eunos Court, Punggol Field, Compassvale, Joo Seng, Buangkok and Hougang, plus two NTU campus stores. The air-flown items are the ones a smaller branch is least likely to carry.
- "Prices shown are correct at time of publication, please check in-store for updates," plus while stocks last on everything.
When to go
The window is Friday 14 to Monday 17 August — four days, and note that the fourth is a Monday, not the Thursday-to-Sunday shape these weekly runs usually take.
That extra weekday is the useful part. The binding constraint here is stock, not the date, and the deepest markdowns clear first — 60%-off air-flown cherries will not survive a Saturday afternoon in most heartland branches. Tonight (Friday) is the calmest slot with full shelves; Monday is still the same prices, but by then you are choosing from what the weekend left. For the dehumidifier carton, timing barely matters: nobody clears a household aisle in a rush.
Related
- FairPrice's $6 Return Voucher for Every $61 Spent — the other supermarket deal live right now
- Up to S$6 Off Eggs & Rice Every Saturday @ Sheng Siong & Giant — a weekly grocery discount that runs to 29 Aug
- Best Singapore Promos & Deals This Month — the full urgency-sorted roundup
*Offer details, prices and fine print read directly off Prime Supermarket's own WOW! Deals campaign posters for 14–17 August 2026 (six posters covering fruit, vegetables, seafood, meat, pork and grocery/household), with the outlet list taken from Prime Supermarket's official store locator at primesupermarket.com. Prices, items and terms are set by Prime and can change — every poster states that prices are correct at time of publication and that shoppers should check in-store. Cover photo: Prime Supermarket official WOW! Deals campaign poster.*
