POPULAR Bookstore is running a 10.10 Online Sale from Saturday 10 to Friday 16 October 2026 on popular.com.sg. Regular-priced books and stationery are 15% off, and orders of $100 nett or more get a free tote bag while the first 100 last.
> Quick view: 10-16 Oct 2026 · popular.com.sg only · 15% off regular-priced books & stationery, automatic in the cart · free tote bag at $100 nett, first 100 redemptions · Gadgets & IT do not count toward $100 · AirPods 5 $199, iFlytek Ainote Air 2 $619.
The offer
- 15% off regular-priced Books & Stationery. We added a $38.10 hardcover (Bluey: Escape, an 18-button sound book) to the cart on 11 October and the price dropped to $32.39 straight away, shown as a discount line named "10.10". No code needed.
- Free tote bag with a $100 nett spend in a single order, limited to the first 100 redemptions.
10.10 online exclusives on the sale page
These are fixed sale prices listed on POPULAR's Double Dates page, and we re-checked each one against the product data on 11 October:
| Item | 10.10 price | Usual price |
|---|---|---|
| Apple AirPods 5 with Wireless Charging Case | $199 | $219 |
| iFlytek Ainote Air 2 tablet | $619 | $699 |
| imoo Watch X10 (with gift box) | $499 | $599 |
| TP-Link TC82 wire-free security camera | $69 | $89 |
| Kobo Libra Colour | $351.40 | $369.90 |
| Kobo Clara Colour | $246.90 | $259.90 |
| PaperOne Copier Paper 70gsm A4, 1 carton | $27.50 | $34.50 |
| 50 Essential Ideas: Psychology | $11.29 | $28.23 |
| Book Tower: Dinosaurs | $7.96 | $19.90 |
The biggest cash savings are the imoo watch ($100 off) and the iFlytek note tablet ($80 off). The three books at the bottom are already about 60% off, which is a deeper cut than the 15%.
Fine print
- Online only. The banner reads "10.10 Online Sale", so in-store purchases at POPULAR outlets are not covered.
- Regular-priced items only. Anything already marked down keeps its sale price and gets no extra 15%.
- The $100 minimum is nett, meaning after discounts, in one order. Gadgets & IT purchases do not count toward it.
- Tote bag: first 100 redemptions, T&Cs apply, while stocks last.
- POPULAR members normally get 10% off. The 10.10 terms do not say whether that stacks with the 15%; our test cart was a guest cart, so check yours before paying.
Tips
- To clear the tote threshold on books alone, you need about $117.65 of regular-priced items at list price, because 15% comes off before the $100 is counted. An AirPods or tablet purchase will not help here.
- Go early if you want the bag. With only 100 to give away across a week-long online sale, it is unlikely to last to Friday.
- School and office restock: a carton of PaperOne at $27.50 is the cheapest line on the page per sheet, and stationery is one of the two categories that take the 15%.
- Compare with other 10.10 sales before buying gadgets. Audio House and BEST Denki both have 10.10 offers running this week.
Related
- 10 Best 10.10 Sale Deals in Singapore (2026)
- Audio House 10.10 Perfect Sale to 14 Oct 2026
- BEST Denki Perfect 10.10 Early Bargain
- ToTT 16th Anniversary Sale
- Best Singapore Promos & Deals This Month
*Deal details from POPULAR's official 10.10 page (popular.com.sg/pages/double-dates), its T&Cs and product listings, plus our own cart test, checked 11 October 2026. Prices are set by POPULAR and can change, so check the cart before paying. Photo: POPULAR official 10.10 Online Sale banner.*
