Neo Group's FIRST-EVER Experiential Fiesta (also branded 梁苑粽香嘉年华) brings 4 consecutive weekends of warehouse deals, live food activations, and brand-cluster discounts to Neo Group HQ, 30B Quality Road Level 1 through June 2026.

Dates: 5-7, 12-14, 19-21, 26-28 June 2026 (Fri-Sun each weekend) Time: 10am-8pm daily Entry: Free, family-friendly Location: Neo Group HQ, 30B Quality Road Level 1 (near Boon Lay MRT)

What's actually on

Neo Group runs a portfolio of catering + F&B brands — Neo Garden, Orange Clove, Prima Deli, Sally's Diner, Umisushi, plus partnership with kitchen-appliance brands like DoDo and Mayer. The Fiesta is their first attempt at bringing all of these under one roof for a public-facing warehouse + experiential event.

Headline activations:

  • Warehouse deals up to 80% off — DoDo (frozen seafood + processed proteins), Mayer (kitchen appliances), and many more brands. End-of-season / overstock pricing.
  • Neo Garden Signature Curry Chicken at S$3/bowl — their famous catering-menu curry chicken, sold at loss-leader hawker-tier pricing
  • Fill-your-own Dabao Box with buffet favourites for S$5 flat — takeaway box, fill from buffet stations spread across the hall
  • Live curry chicken cooking demos — watch how Neo Garden's signature dish is made + Q&A with their chefs
  • Fresh sushi from Umisushi — Neo Group's Japanese sister brand
  • Local drinks + toast from Sally's Diner — Western-style breakfast/snack station

The math on the food

ItemFiesta priceComparable retailSavings
Signature Curry Chicken bowlS$3~S$10-12 (catering / hawker)~70% off
Fill-your-own Dabao BoxS$5 flat~S$15-20 buffet equiv~70% off
DoDo + Mayer + moreUp to 80% offRetailUp to 80% off

If you're a family of 4 grabbing 2 curry chicken bowls + 2 dabao boxes = S$16 total lunch for 4 people — hawker-tier price for catering-tier food.

Which weekend should you go?

Different weekends serve different priorities:

WeekendDatesBest for
Weekend 15-7 JunFirst-day enthusiasm + freshest stock + biggest crowd
Weekend 212-14 JunFather's Day prep — Sun 15 Jun is FD; this is the natural prep weekend
Weekend 319-21 JunQuietest middle weekend — post-FD lull, lowest crowd
Weekend 426-28 JunLast chance + possible end-of-event clearance markdowns

Recommendation for the average family: Weekend 2 (12-14 Jun). You get strong selection + FD-prep timing + ability to return Weekend 4 if you missed something.

Getting there

Address: 30B Quality Road, Singapore 618814 (Jurong industrial area)

By MRT: Boon Lay MRT (EW27, East-West Line) → 10-15 min walk along Boon Lay Way + Quality Road. Mostly sheltered + sidewalk-equipped.

By car: ~10 min from Jurong East MRT / IMM / JEM. Drive south on Boon Lay Way → Pioneer Sector → Quality Road.

By bus: 192, 193, 199 from Boon Lay interchange — drops near Quality Road, ~5 min walk to HQ.

Parking: Neo Group HQ has its own lot; overflow on Quality Road itself (free on weekends). Saturdays + Sundays the surrounding industrial blocks have empty parking lots.

What to bring

  • Big shopping bag or foldable trolley — warehouse haul fills bags fast (IKEA blue bag is the unofficial uniform of SG warehouse sales)
  • Cash + cards — both accepted; bring S$50 in S$10/S$5 notes for the quick-service food stations (cash-only at peak)
  • Water bottle — hall is air-conditioned but Quality Road walk can be warm
  • Comfortable shoes — 1-3 hours on your feet typical
  • Phone fully charged — for deal photos + PayNow / GrabPay

Best timing windows

  • 10-10.30am opening rush — first picks but moderate queue
  • 2-3pm afternoon dip — quietest of the day, easy browse
  • 4-5pm late afternoon — happy-hour winding-down vibe, possible end-of-day deeper markdowns
  • AVOID 12-2pm — shoppers + lunch-eaters double up; food queues are longest

Important context

This is Neo Group's first-ever event of this scale, so:

  • Expect operational kinks during Weekend 1 (queue management, signage, payment terminals)
  • By Weekend 2 onwards, operations should be smoothed out
  • Stock depth and discount depth will likely shift across weekends — earlier weekends have widest selection, later weekends have steepest markdowns on remaining stock
  • This may become an annual event if successful — worth experiencing the inaugural year

Pair with

*Cover image: Neo Group (Experiential Fiesta event creative).*

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