Neo Group's FIRST-EVER Experiential Fiesta (also branded 梁苑粽香嘉年华) brings 4 consecutive weekends of warehouse deals, live food activations, and brand-cluster discounts to Neo Group HQ, 30B Quality Road Level 1 through June 2026.
Dates: 5-7, 12-14, 19-21, 26-28 June 2026 (Fri-Sun each weekend) Time: 10am-8pm daily Entry: Free, family-friendly Location: Neo Group HQ, 30B Quality Road Level 1 (near Boon Lay MRT)
What's actually on
Neo Group runs a portfolio of catering + F&B brands — Neo Garden, Orange Clove, Prima Deli, Sally's Diner, Umisushi, plus partnership with kitchen-appliance brands like DoDo and Mayer. The Fiesta is their first attempt at bringing all of these under one roof for a public-facing warehouse + experiential event.
Headline activations:
- Warehouse deals up to 80% off — DoDo (frozen seafood + processed proteins), Mayer (kitchen appliances), and many more brands. End-of-season / overstock pricing.
- Neo Garden Signature Curry Chicken at S$3/bowl — their famous catering-menu curry chicken, sold at loss-leader hawker-tier pricing
- Fill-your-own Dabao Box with buffet favourites for S$5 flat — takeaway box, fill from buffet stations spread across the hall
- Live curry chicken cooking demos — watch how Neo Garden's signature dish is made + Q&A with their chefs
- Fresh sushi from Umisushi — Neo Group's Japanese sister brand
- Local drinks + toast from Sally's Diner — Western-style breakfast/snack station
The math on the food
| Item | Fiesta price | Comparable retail | Savings |
|---|---|---|---|
| Signature Curry Chicken bowl | S$3 | ~S$10-12 (catering / hawker) | ~70% off |
| Fill-your-own Dabao Box | S$5 flat | ~S$15-20 buffet equiv | ~70% off |
| DoDo + Mayer + more | Up to 80% off | Retail | Up to 80% off |
If you're a family of 4 grabbing 2 curry chicken bowls + 2 dabao boxes = S$16 total lunch for 4 people — hawker-tier price for catering-tier food.
Which weekend should you go?
Different weekends serve different priorities:
| Weekend | Dates | Best for |
|---|---|---|
| Weekend 1 | 5-7 Jun | First-day enthusiasm + freshest stock + biggest crowd |
| Weekend 2 | 12-14 Jun | Father's Day prep — Sun 15 Jun is FD; this is the natural prep weekend |
| Weekend 3 | 19-21 Jun | Quietest middle weekend — post-FD lull, lowest crowd |
| Weekend 4 | 26-28 Jun | Last chance + possible end-of-event clearance markdowns |
Recommendation for the average family: Weekend 2 (12-14 Jun). You get strong selection + FD-prep timing + ability to return Weekend 4 if you missed something.
Getting there
Address: 30B Quality Road, Singapore 618814 (Jurong industrial area)
By MRT: Boon Lay MRT (EW27, East-West Line) → 10-15 min walk along Boon Lay Way + Quality Road. Mostly sheltered + sidewalk-equipped.
By car: ~10 min from Jurong East MRT / IMM / JEM. Drive south on Boon Lay Way → Pioneer Sector → Quality Road.
By bus: 192, 193, 199 from Boon Lay interchange — drops near Quality Road, ~5 min walk to HQ.
Parking: Neo Group HQ has its own lot; overflow on Quality Road itself (free on weekends). Saturdays + Sundays the surrounding industrial blocks have empty parking lots.
What to bring
- Big shopping bag or foldable trolley — warehouse haul fills bags fast (IKEA blue bag is the unofficial uniform of SG warehouse sales)
- Cash + cards — both accepted; bring S$50 in S$10/S$5 notes for the quick-service food stations (cash-only at peak)
- Water bottle — hall is air-conditioned but Quality Road walk can be warm
- Comfortable shoes — 1-3 hours on your feet typical
- Phone fully charged — for deal photos + PayNow / GrabPay
Best timing windows
- 10-10.30am opening rush — first picks but moderate queue
- 2-3pm afternoon dip — quietest of the day, easy browse
- 4-5pm late afternoon — happy-hour winding-down vibe, possible end-of-day deeper markdowns
- AVOID 12-2pm — shoppers + lunch-eaters double up; food queues are longest
Important context
This is Neo Group's first-ever event of this scale, so:
- Expect operational kinks during Weekend 1 (queue management, signage, payment terminals)
- By Weekend 2 onwards, operations should be smoothed out
- Stock depth and discount depth will likely shift across weekends — earlier weekends have widest selection, later weekends have steepest markdowns on remaining stock
- This may become an annual event if successful — worth experiencing the inaugural year
Pair with
- Father's Day prep at Weekend 2 — see our Father's Day 30-days-out booking guide
- Neo Garden Father's Day catering — they just launched FD menus with S$28 off + free tart set. See our Neo Garden Father's Day catering write-up
- June school holidays activities — kids are off; combine Fiesta visit with other Jurong-area activities. See our June school holidays activities guide
*Cover image: Neo Group (Experiential Fiesta event creative).*



