Where to buy toys in Singapore before the Christmas rush, from the all-rounder chain to the LEGO, Pokémon and blind-box specialists, with each shop's live October promo and outlet list. Checked on every shop's own site on 22 October 2026.
Christmas shopping lists are already out, and three of these shops have codes or free gifts that end this month.
> Quick view: best all-rounder is Toys"R"Us (code HALLOWEEN, 15% off 2 selected toys online to 31 Oct); best for LEGO is The Brick Shop, free Astro Bot at $215; cheapest treat is a $15.90 POP MART blind box.
WHY IT LEADS: the widest range under one roof, from LEGO, Pokémon, Hot Wheels, Barbie, NERF and Sylvanian Families to board games, ride-ons and its own cheaper playpop label.STORES: 12 in Singapore, including the VivoCity flagship, Jewel Changi Airport, Suntec City, Paragon, Forum, Great World, JEM, Parkway Parade, Tampines Mall, Waterway Point, City Square and United Square, plus click-and-collect from the online shop.THE DEAL: enter code HALLOWEEN at checkout and buying 2 selected toys gets 15% off, online only, 22 to 31 October 2026. Until 25 October, code FLASH takes 10% off almost everything online instead (the two codes cannot be combined).FINE PRINT: both codes exclude pre-orders, trading cards, batteries and gift cards; FLASH also excludes Nintendo, and HALLOWEEN excludes video games. Delivery is free from $80.BEST FOR: one-stop Christmas shopping for several kids of different ages.
Buy 2 selected toys, get 15% off online with code HALLOWEEN, 22-31 Oct 2026
Code: HALLOWEEN
Valid till 31 Oct 2026
WHY IT'S HERE: The Brick Shop runs Singapore's LEGO Certified Stores, with the full current range, LCS exclusives and a Pick-a-Brick wall in every store; Compass One and NEX also have the Build-a-Mini minifigure tower. Sets run from about $10.99 (Microfighters) to $1,449 (Death Star).STORES: Jurong Point 2 #B1-23, Compass One #03-08/09, Tampines Mall #03-20/21, NEX #04-52/53 and the LEGO Pop-up Store at Jewel #04-204/205 (10am-10pm).THE DEAL: spend $215 on any LEGO sets and the LEGO PlayStation Astro Bot (40899) is free, from 1 October 2026 while stocks last. The October LEGO Special also has the S.H.I.E.L.D. Helicarrier (76354) at $412.43 (U.P. $549.90) and 20% off when you buy one Speed Champions plus one Technic set, both to 31 October.MEMBERSHIP: $30 for life gets 10% off all regular-priced LEGO, a 20% birthday coupon and members-only deals (25% off selected sets in October).FINE PRINT: delivery is $15 under $180 and takes at least 3 working days.BEST FOR: LEGO fans and anyone buying a big set this Christmas.
Free LEGO PlayStation Astro Bot (40899) with $215 spend on any LEGO sets, while stocks last; October Special to 31 Oct 2026
Valid till 31 Oct 2026
WHY IT'S HERE: the shop for wooden, open-ended and heirloom toys: Steiff bears, HABA, Djeco, PlanToys, Goki, Papo animals and Great Pretenders costumes. The median price is about $29.90, though a life-size Steiff lion runs to four figures.STORES: Paragon #05-12 to 16, Tanglin Mall #02-113/4, Great World #02-115 and Suntec City Tower 3 #02-717, open mall hours.THE DEAL: the Better German Fair runs 9 to 25 October 2026: 15% off every 2nd item and 25% off every 3rd from German brands (Steiff, HABA, Goki, Pustefix, BIG, Holztiger and more), no code needed. Its Spooky Special gives 20% off any costume accessory with a costume until 31 October.STANDING BUNDLES: any 2 Djeco Gallery & Art puzzles for $50 (usually $29.90 each).FINE PRINT: the online shop quotes different free-shipping thresholds on different pages, so check the cart total.BEST FOR: grandparents' gifts and toys that last beyond one Christmas.
Better German Fair: 15% off every 2nd and 25% off every 3rd German-brand item, 9-25 Oct 2026; costume accessories 20% off to 31 Oct
Valid till 25 Oct 2026
WHY IT'S HERE: the home of THE MONSTERS (Labubu), SKULLPANDA, CRYBABY, Hirono and Dimoo, and the cheapest stocking filler in this list. PRICE: most figure blind boxes are $15.90, plush-pendant boxes $24.90-$29.90, POP BEAN picks $4.90, and MEGA 400% figures about $319.90.STORES: the standalone Resorts World Sentosa store with Labubu on the roof (#01-233, 11am-9pm), Jewel #04-230, ION Orchard #B2-57, Plaza Singapura #01-67, Funan #01-06 and Westgate #02-20, plus a pop-up at VivoCity's East Court.ONLINE: free shipping from $49 at popmart.com/sg (Local Express $1.49 below that), and members earn 1 point per $1 to redeem for figures.NO DATED PROMO: POP MART had no new-member, Halloween or 11.11 discount running on 22 October; new drops (the CRYBABY plush pendant lands 23 Oct) are the draw.BEST FOR: teens, office gift exchanges and collectors.
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WHY IT'S HERE: the only official Pokémon Center in Southeast Asia, reopened on 1 July 2026 after a renovation with a giant Solgaleo and Singapore-themed merchandise you will not find at general toy shops: plush, figures, stationery and Pokémon TCG products. WHERE: Jewel Changi Airport #04-201/202/203, 10am-10pm daily.THE PERK: come in during your birthday month with your NRIC, FIN or passport and collect a free Pikachu's Birthday Party stand card, game serial codes for Fidough (Scarlet/Violet) and Audino (Legends: Z-A), and a Pokémon HOME birthday medal; no purchase needed, one each per person, October's run ends 31 October.NEXT DROP: the Timeless Adventure (Kalos) series launches 30 October at 10am.FINE PRINT: popular launches sell out on day one, so go early.BEST FOR: Pokémon-mad kids and adults on a Jewel day out.
Free birthday-month gift set (stand card, game codes, HOME medal) with ID, no purchase needed; October run to 31 Oct 2026
Valid till 31 Oct 2026
WHY IT'S HERE: Singapore's go-to collectibles chain since 2001, strongest on Funko Pop! (most lines around $21) and stocking Hot Toys 1/6 figures ($250-$1,000), Sideshow statues, Bandai model kits and Sanrio.STORES: the new Simply Toys Collective at Plaza Singapura #03-43 to 46, Suntec City #03-360, Jewel #04-243, Changi Airport T3 #02-95/96, City Square Mall #04-22 and SingPost Centre #02-133, mostly 11am-10pm (Jewel and T3 from 10am). SALE: the online sale and clearance pages had about 80 in-stock lines at 10-81% off on 22 October, including ex-display Sideshow pieces, but no dated campaign or code.MEMBERSHIP: free once you have spent $300, then 10% off regular-priced items and 20% off in your birthday week.BEST FOR: teens and adults who collect, and last-minute gifts at the airport.
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WHY IT'S HERE: the most convenient choice for babies and under-5s, with VTech, Fisher-Price, LeapFrog, Hape and PAW Patrol alongside prams and feeding gear in heartland malls. PRICE: toys run from $5.90 to about $180 (VTech sensory gym), ride-ons to $219.90, and about 169 toy lines were marked down on 22 October, such as a Ferrari F1 baby walker at $99 (was $141.60).STORES: Bedok Mall, Causeway Point, Jurong Point, Marina Square, NEX, Northpoint City, Toa Payoh HDB Hub, Westgate, Waterway Point and White Sands, all 10.30am-9.30pm. PERKS: free delivery on online orders above $100 (bulky items excluded), and a $10 membership for in-store member prices. No dated campaign was running.BEST FOR: first-birthday and toddler gifts close to home.
Visit website| Shop | Best for | Stores | Typical prices | Current offer | Ends |
|---|---|---|---|---|---|
| Toys"R"Us | All ages, all brands | 12 + online | From $4.99 | Code HALLOWEEN: 15% off 2 selected toys (online) | 31 Oct |
| The Brick Shop | LEGO | 5 incl. Jewel pop-up | $10.99-$1,449 | Free Astro Bot at $215 spend | 31 Oct, while stocks last |
| The Better Toy Store | Premium, wooden, educational | 4 | Median about $29.90 | German Fair: 25% off every 3rd German-brand item | 25 Oct |
| POP MART | Blind boxes, Labubu | 6 + VivoCity pop-up | $15.90-$29.90 | Free shipping from $49 (standing) | None |
| Pokémon Center Singapore | Pokémon merchandise | 1 (Jewel) | Varies | Free birthday-month gift with ID | 31 Oct (monthly) |
| Simply Toys | Collectibles, Funko, Hot Toys | 6 | $21 Funko to $1,000 Hot Toys | Sale lines 10-81% off (no end date) | None |
| Kiddy Palace | Babies and toddlers | 10 | $5.90-$180 | Free delivery above $100 (standing) | None |
Every store list, price and promo was read on 22 October 2026 from each shop's own channels: Toys"R"Us Singapore's promotion pages and store locator, The Brick Shop's website and store list, The Better Toy Store's site plus Tanglin Mall's and Paragon's promotion pages, POP MART's Singapore store list and shipping policy, Pokémon Center Singapore's official Instagram and Jewel's store directory, Simply Toys' store and membership pages, and Kiddy Palace's store page and online toy range. Hamleys was left out because we could not confirm an open Singapore store, and Takashimaya has not yet announced a 2026 Christmas toy fair.
For most families it is Toys"R"Us, which has 12 stores including a VivoCity flagship and the widest range of brands. Specialists beat it in their own niche: The Brick Shop's LEGO Certified Stores for LEGO, POP MART for blind boxes, Pokémon Center Singapore at Jewel for Pokémon, Simply Toys for collectibles and The Better Toy Store for premium wooden and educational toys.
Yes, two. Code HALLOWEEN gives 15% off when you buy 2 selected toys online from 22 to 31 October 2026, and code FLASH gives 10% off almost everything online from 16 to 25 October. Both are online only, cannot be combined, and exclude pre-orders, trading cards, batteries and gift cards.
The Brick Shop runs Singapore's LEGO Certified Stores at Jurong Point 2 (#B1-23), Compass One (#03-08/09), Tampines Mall (#03-20/21) and NEX (#04-52/53), plus a LEGO pop-up store at Jewel Changi Airport (#04-204/205). In October 2026 a $215 spend on any LEGO sets earns a free LEGO PlayStation Astro Bot while stocks last.
At POP MART's own stores: the standalone Resorts World Sentosa store, Jewel Changi Airport, ION Orchard, Plaza Singapura, Funan and Westgate, plus a pop-up at VivoCity, or online at popmart.com/sg with free shipping from $49. THE MONSTERS plush-pendant blind boxes cost about $24.90-$29.90; popular series often sell out on launch day.
